30 Business Texting Templates Everyone Should Be Using in 2020

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2020 hasn’t been an easy year. That’s why it’s more important than ever that you make your interactions with your audience as easy for them as possible. And why, with these templates, we’re hoping to make your outreach a little easier for you, too.

Here are some easy-to-use templates organized by the type of texts everyone should be sending these days. They’ll help you get in touch with your audience, make better connections, and grow your business faster.

The Value-Add Text

First, a disclaimer. Every text you send should add value. But these texts stand out because your primary purpose in sending them is to give your audience something they want without asking for anything in return. 

In business, you should be giving more than you ask — and right now, when times are tough, this is more true than ever before.

Here are some specific use cases for the value-add text:

To offer a relevant resource:

Hi {First}, since you’re working remotely for the first time, I thought you might find our work-from-home guide helpful — #45 and #53 made me think of you. Let me know if you’d like to chat about it. –{Sender} 

To help solve a problem:

Hi {First}, sharing this forecasting tool with you because a few leaders in staffing firms like yours have found it helpful for anticipating client need. –{Sender}

To educate and share top-of-mind info:

Hey {First}, I just wanted to follow up on the webinar recording I sent over. Feel free to text me here if you need anything or have questions. Have a great day! Thanks –{Sender} at {Sender Company}

To share tactics a contact’s competition is using to succeed:

Hi {First}, I thought I’d shoot you a text instead of calling. Let me know if I can share some specific tips from the recent case study I sent over that I think could really help {Recipient Company} move faster. Thanks!

The Yes/No Text

With more teams working remotely, digital communication is the primary way many companies are communicating. That means more attention is being paid to email, Slack, Zoom, and other channels — and it also means it can be harder to get your message heard through all the noise. 

If you’re facing a busy audience, a simple yes or no question can be a game-changer. You get the answer you need to move things forward and they get a brief, to-the-point message that’s easy for them to respond to without interrupting their workflow. It’s a win-win.

Here are some specific use cases for the yes/no text:

To gauge interest in a specific offer:

Hey {First}, any interest in a new admin role starting in December or January?

To get a yes before sharing more:

Hi {First}, I have a new webinar I wanted to pass along to you but I wanted to check in first: are you still interested in our program? 

To keep the process moving:

{First}, were you able to get that W-9 sent over?

To check to see if they want to remain in touch:

Hey {First}, know you’ve been busy and wanted to check in: do you want me to keep sending along info? 

The Referral Text

Referrals are a great way to grow your business or fill your open positions using your existing database — but many people feel awkward about asking for them.

Text is an easy, unobtrusive way to overcome that awkwardness to effectively expand your network.

Here are some referral text use cases:

To solicit referrals from happy customers or clients for the first time:

Hi {First}, if you know anyone who’s looking for {your solution} and you think they might be a good fit, you can link us up to them with our new referral program: www.textus.com/referrals. Hope you’re well!

To remind contacts of a previous referral conversation:

Hey {First}, great to chat with you today. Just wanted to remind you to send along those friends you thought might be interested in connecting. 

To amplify a referral request email:

Just following up on my email — do you know anyone who might benefit from working with {Company Name}? Here’s a link to our referral program if you’d like to send them our way: www.textus.com/referrals 

Want more? Here are a few more referral-specific business text messages.

The Scheduling Text

The last thing your contacts want is to go back and forth over scheduling. Difficult scheduling processes basically ask your audience to give you their time and energy before they’ve even committed to talking to you. 

A simple scheduling text keeps you out of your contact’s crowded inbox, streamlines the appointment-setting process, and helps you get to the conversations that make business happen. 

All of these templates help you get time on the calendar with people you want to talk to. Notice the best practice that each template models:

Let them know how long an appointment will take.

Hi {First}, could I give you a call later today to discuss options for your team? It shouldn’t take more than 10 minutes.

Give them multiple scheduling options.

Hey {First}, it was great talking to you today! Let’s touch base next week to follow up on our plan. How is Wed at 3 or 4?

Share a calendar link so they can pick a time that works best.

{First}, are you available next week to discuss the possibility of a partnership? Here’s my calendar link (http://calendly.com/darnellwatson) — schedule whenever works best for you! 

Be persistent! 

[Text 1] {First}, thanks for downloading our benchmarking report! Are you available for 5 mins at 2 or 3 today to discuss the results? —{Sender}

[Text 2, if no response to Text1] Realize you’re busy, wanted to make sure you got my last text about our benchmarking report. Are you free at noon to connect? If another time would work better, you can schedule here on my calendar: http://text.us/meetinglink

Want more on scheduling? Check out our expanded post on the templates that will help you fill your calendar.

The Email Follow-up Text

Text messaging isn’t just a stand-alone communication channel. It’s most powerful when you use it to amplify your other outreach. It’s especially effective at drawing attention to emails that your audience may have missed out on the first time around.

These templates model some best practices for the email-text one-two punch.

Reference the email in a low-pressure way.

{First}, just making sure you received my email about the new State of Staffing Report. You can download it here: tinyurl.com/SHSOS2019 –{Sender}

Include all the info they need to take action.

{First}, did you have a chance to read my email about our fall webinar? You can register here: tinyurl.com/SHL2019 –{Sender}

Boil the text down to the most important ask of the email.

Hi {First}, just emailed about a possible meeting – does next Wed or Thurs work for you? –{Sender}

Don’t forget to follow best practices for scheduling, too.

Hi {First}, I’d love to connect for a quick demo about the product info I emailed over! Do you have a fews mins to connect today or tom? Here’s also a link to my calendar to grab a time that works for you: http://text.us/meetinglink

Plus, this tactic works for voicemails as well.

Hey {First}, I left a voicemail but thought I’d shoot over text as well if that’s easier to respond… Do you have a few mins to connect this week?

Here’s more on how to use business texting to make your email outreach more effective.

The Re-Engagement Text

This year, time has been moving strangely. A lot of your contacts may have fallen out of contact without even realizing it. A text to check in can remind them of you and pick up the conversation where it left off.

Here’s a sample re-engagement workflow:

Be kind and low-pressure to start.

[Text 1] Hi {First} – I hope you’re having a good summer! We haven’t heard from you for a bit, so I thought I’d check in.

Get more specific in subsequent outreach.

[Text 2] Are you still interested in booking that demo to learn about doing business faster? If so, I have a position that might be perfect for you.

Offer them an out. 

[Text 3] Hey {First}, I’m giving it one last go! Still interested in a demo? If not, we’ll take you off of our list.

Here’s how one of our clients used business texting to boost their re-engagement rates.

The Online Event Text Flow

Welp, it looks like we won’t be heading to in-person tradeshows any time soon. But online events are still a good opportunity to connect.

If you know an online event your contacts will be attending, you can use the time together in the same way you would an in-person event: to schedule meetings and build relationships.

Here’s a sample online event workflow. 

To send before the event begins:

[Text 1] Hey {First}, looking forward to connecting with you at {Online Event} on {Date}. Do you have 15 minutes to chat about {opportunity} beforehand? You can schedule a meeting on my calendar: http://text.us/meetinglink

To send the first morning of the event:

[Text 2] Good morning! Can’t wait to connect with you today at {Online Event}. Do you have 5 minutes between our first two sessions to chat one-on-one? 

To sweeten the deal after the event:

[Text 3] Hope you enjoyed the conference as much as we did! It’s too bad we couldn’t meet up in person so I could buy you a cup of coffee, but here’s some Starbucks on me: www.starbucks.com/card

The Just-Because Text

And speaking of sweetening the deal — 2020 is definitely a year to reach out and spread some kindness. Express your thanks, share gifts, and be a force of good in all you do.

Here are some ideas on how to do that:

Send a special note of congratulations on a professional achievement.

Noticed your new role on LinkedIn and simply wanted to say congrats! Hope you’re having a great day. -{Sender}

Thank a dedicated customer.

Happy anniversary, {First}! Looking forward to another exciting year of working with you!

Send a gift for no reason.

I know things are tough out there for a lot of people I talk to, so I just wanted to send you along a cup of coffee to perk up your day www.starbucks.com/card

Looking for more templates to help you get creative with your outreach? Check out our 101 business texting templates.

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