Using Automation and Text Messaging to Create an Amazing Candidate Experience with TextUs and Herefish

Andrew Kimmellautomation, conversational SMS campaings, Herefish, Partner Network

TextUs and Herefish have joined forces to enable recruiting firms to combine corporate-level recruiting automation with desk-level, real-time communication with candidates, contractors, and clients. With a conversational approach to text messaging and strategic automation you’ll be able to create a stand-out candidate experience. Now, when you hear “automated text messaging,” you may think of the spammy SMS marketing of yore, but … Read More

Introducing TextUs for Drift: Conversational Text Messaging is Here to Help You Build Better Relationships Now

Andrew Kimmellconversational SMS campaings, Marketing, marketplace, Mobile, Partner Network, sales, Sales Acceleration, SMS

A few years ago, listening to the Seeking Wisdom podcast, I heard Drift CEO David Cancel say “your website is like your store,” and it all clicked. Our websites are like our physical brick and mortar stores, and we’re creating an experience for every customer who visits, just like we would if we were meeting in person. If we thought … Read More

How to Send Conversational SMS Campaigns Without Sounding Like a Mass Marketer

Andrew Kimmell101 Text Message Templates, Business Texting, conversational SMS campaings, Marketing, meeting booking, sales, Sales Acceleration, SMS

Business texting, like any business communication, is a dance between selling and information, between friendliness and respect, between brevity and thoroughness. In this dance, the difference between you and a mass marketer is how much attention you pay to your partner. A mass marketer isn’t concerned with a personal connection or a tailored approach. You can be different. An attentive … Read More