The mission of the University of Nevada, Las Vegas’s Lee Business School is to cultivate leaders who transform business. With such a core focus on change, it’s not surprising that they dedicate a portion of their budget every year to exploring something new.
“This year, we tried TextUs,” said Nikkole Liesse, Executive Director, Lee Business School Office of Online and Executive Education. “The results were phenomenal.”
In just one month, the business school saw an increase in response rates over email and phone calls, increased registration for online webinars, and faster engagement from prospective students.
The Executive MBA Program was at the stage in their recruitment cycle when they needed prospective students to take the next step with them. They had a robust pipeline filled with people who had expressed interest in the program at some point, but the list stretches all the way back to 2012.
They were having trouble getting those on their list to re engage — to come to an informational session or just to let them know they weren’t interested.
With TextUs, they got the responses that they needed.