The Give, Give, Give, Ask Strategy: How to Build Trust Using Text Messaging for Business [with Templates]

Andrew KimmellBusiness Texting, conversational text messaging, real-time communication, real-time communication strategy, The Wave Model of Growth

Think about how you communicate to build relationships — not with leads and customers but with your friends and family.  First, if you’re like most people, you don’t even “cold call” your closest friends anymore. Instead, you text first to see if now would be a good time to talk. Second, you likely don’t ask for help, favors, advice, and … Read More