Bullhorn launched a new staffing podcast — The Purple Squirrel, dedicated to helping staffing firms gain the industry insight to land that elusive purple squirrel — the perfect candidate for the job. Ted Guggenheim, our co-founder and board member, joined the hosts Hanna Daboul and Sarah Haberman, to talk about improving the candidate experience through texting.
Ted recounts the beginning of TextUs, how the founders began searching for a mobile-first solution when their concierge communication app wasn’t being downloaded by their target audience. He traces the evolution of the company, from a scrappy startup to the staffing industry staple we’ve grown into today.
Ted digs into the value of text messaging for the staffing industry — not to allow firms to be promotional and ‘me-first’ when reaching out to candidates — but to start the kind of conversations that allow recruiters to get real with talent.
Sarah, Hanna, and Ted also discuss the value of TextUs and Bullhorn’s relationship and how they’ve developed a true partnership that allows them to work together to help staffing firms.
They capped the episode off with a rousing game of Hire, Fire, Befriend — 80s New Wave Band edition, in honor of Ted’s music management roots. You’ll have to listen in to hear Ted’s verdict!
Looking for more insights from the TextUs + Bullhorn teams? Check out the on-demand recording of our recent webinar How to Recruit in Real Time and 10x Productivity with TextUs & Bullhorn.