Martin Payne is a seasoned leader of growth-stage companies who joins us from Mersive Technologies, where he oversaw marketing, account management, and customer success and helped the company grow its wireless collaboration solutions. Prior to that, Payne was COO of GutCheck, a technology-based provider of agile consumer insights and analytics used by Global 2000 companies for product innovation and marketing communications.
“Enterprise text messaging has reached a critical inflection point where it is now viewed as the most effective and scalable way for businesses to engage customers, employees, and partners,” said Payne. “We’ve seen significant growth in customer adoption, even in these times of remote working, and I am excited to work with the talented team at TextUs to continue scaling the company and expanding our customer relationships.”
Our new CTO, Kathy Keating, oversees product strategy, driving innovation across the company from product through process and delivery. She leads the engineering, product, and business operations teams. She is a seasoned technology leader most recently with Apostrophe, Inc., the creator of cutting-edge healthcare plans. She has experience leading successful product and engineering teams at some of the country’s largest companies, including Monster, Webroot, and AutoPay, and is a Techstars All-Star Mentor, as well as a Forbes Technology Council member.
“Text messaging has become an essential part of everyday life for most people, yet businesses have been slow to adopt it as part of their arsenal for superior customer communications,” said Keating. “That dynamic is changing as word gets out about the effectiveness of business texting, and we are poised to lead the marketplace with best-in-class functionality and innovation.”
“Martin and Kathy will bring to TextUs the experienced leadership we need to navigate a complex business environment amid our rapid growth phase,” said Ted Guggenheim, our cofounder and TextUs board member. “They’re uniquely qualified to grow our team and continue to attract and retain top talent. I am beyond excited to have such distinguished additions to our executive team and at the helm of Team TextUs.”