The evolution of cell phones, texting, and technology capabilities has changed the way in which we communicate, but not the desire to be quick and efficient.
We looked into the TextUs platform to find out how some industries are winning the war on voicemails by sending texts instead. While there are some differences by industry, the biggest takeaway is knowing your audience and whether you are communicating with customers or employees. Internal and external communications may impact your texting strategy.
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