What is 10DLC?
10DLC (10 digit long code) is a formal program designed by US Carriers that secures and improves business-to-consumer text messaging, also known as A2P (Application-to-Person).
10DLC will build and maintain trust between businesses and consumers by establishing routes and validity for sending messages. It rewards companies who know their consumers and provides wanted content to them.
How Does 10DLC Affect TextUs Campaigns?
Having a long code will build your reputation with consumers. Your brand will determine the daily maximum messages you can send. Standard cases will continue as usual but additional vetting may be required for campaigns such as political, sweepstakes, or emergency. TextUs will work with you to determine the right process in order to meet compliance with 10DLC and effective messaging strategies.
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