What is 10DLC and Why it Matters to Your Business
Changes are coming to the way we communicate via SMS and TextUs is here to help. Here’s what you need to know about A2P 10DLC.
TextUs and 10DLC
Delivering messages to your customers
As a leader in business texting, TextUs is committed to enhancing the way businesses communicate. We hear from customers that phone calls get ignored and emails often get lost in spam folders — texting gets your messages seen and 10DLC (10-digit long code) is an additional safeguard and trust builder for our industry.
What is 10DLC?
10DLC (10 digit long code) is a formal program designed by US Carriers that secures and improves business-to-consumer text messaging, also known as A2P (Application-to-Person).
10DLC will build and maintain trust between businesses and consumers by establishing routes and validity for sending messages. It rewards companies who know their consumers and provides wanted content to them.
Benefits of 10DLC
Improved Deliverability
10DLC creates A2P routes that are dedicated solely to business-to-consumer traffic, making for more trusted messaging, less spam and better deliverability.
Higher Throughput
In the past, throughput was set at a standard across all mobile carriers. Now, with 10DLC, throughput will be determined by the sender registration which includes brand size, vertical, and campaign.
Transparent Ecosystem
The registration and vetting process quickly identifies bad actors which ultimately preserves high industry response rates and reduces spam texts across the board.
How to Register for 10DLC
Rest assured, this is a very simple process that we have made very seamless for TextUs customers.
Register Your Brand
- Businesses must identify who they are to the carrier network.
- TextUs will help register your brand. Brand includes your business type, industry, size, etc.
- At this point, your work is done and TextUs will take care of the rest!
Register Campaigns
- TextUs will then submit your campaign.
- Businesses must register what type of messages they are sending (campaign type).
- This includes use cases for messages and the purpose of your messages such as promotional marketing, alerts, 2FA, or notifications.
Campaign Registry Certified
TextUs is already registered as a Campaign Service Provider (CSP) with The Campaign Registry. We can help current customers register their brands and determine use cases for campaign registration.
Current TextUs customers are encouraged to contact their Account Manager for help in registering their brands and campaigns.
How Does 10DLC Affect TextUs Campaigns?
Having a long code will build your reputation with consumers. Your brand will determine the daily maximum messages you can send. Standard cases will continue as usual but additional vetting may be required for campaigns such as political, sweepstakes, or emergency. TextUs will work with you to determine the right process in order to meet compliance with 10DLC and effective messaging strategies.
Additional 10DLC Resources
Contact Us
If you are not yet a TextUs customer but are considering implementing business texting to your communications strategy with customers, contact us today and we can walk you through our platform.
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