TextUs Tips: Using One-to-One Messaging to Communicate Better [REFERENCE GUIDE]

How to use one to one text messaging for business and marketing

If texting is not yet a tool in your business communications arsenal, you’re missing a prime opportunity to connect with employees, candidates, customers, sales prospects and more.  

Gone are the days when texting was only for social interactions between friends and family.  Most people are within 3 feet of their phone 24 hours per day.  What’s more, they will look at it upwards of 150 times daily

Why not utilize one-to-one text messaging to send important information or simply engage better with others in a business setting? After all, text enjoys up to 10 times the response rate of phone and email.  In addition, texts are responded to in 90 seconds on average, whereas an email may take 90 minutes or more to get a response.  

In this version of TextUs Tips, we outline a few quick ways you can lean on 1:1 messaging in your day to day workflows.  Whether you’re in corporate HR, healthcare, real estate, staffing, talent acquisition, workforce management, or a host of other verticals, texting has shown drastic improvements in overall workforce productivity, meaning a positive, more profitable impact on your bottom line.

5 Ways to Utilize 1:1 Messaging in Your Business Workflows:

  1.  Relationship Building

Use 1:1 messaging to generate better response rates and build better relationships with customers, candidates and employees.

  1. Appointment Setting

Use 1:1 messaging to generate better response rates and build better relationships with customers, candidates and employees.

  1. Quick Follow-Ups

Need a quick response to ensure follow-up?  SMS is one of the best ways to close the loop on open tasks or outstanding items.

4. Additional Touchpoints

Placing a candidate, closing a sale, onboarding a new employee… These are all processes that take multiple touchpoints to complete.  Adding text messaging into your communications provides that ever-important touchpoint to ensure you can accomplish your objectives.

Check out the full list below for a quick reference guide on how to better use 1:1 messaging >>

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