Build better Text Messaging campaigns
Drive pipeline creation and improve conversion rates through enhanced SMS campaign features such as MMS messaging – including images, videos and PDFs, A/B testing, branded short links and more.
How Text Message Campaigns Work at TextUs
Unlimited SMS Campaign Sizes
Send text campaigns to larger audiences with industry-leading throughput. (Daily message limits may apply.)
Scheduled Campaigns
Schedule multiple text message campaigns at once, or set up recurring campaigns to automate routine communications.
Personalized Messages
Dynamic variables let you easily add contact details to give your messages a personalized touch.
Rich Media Support
Increase engagement by adding images, videos, GIFs, or PDFs to your mass MMS messaging and conversational messages.
A/B Testing Tools
Easily determine your strongest performing message by A/B testing up to three message variants per campaign.
Branded Link Shortening
Quickly add shortened, branded links to your messages – no third-party service required.
Campaign Reporting
Measure engagement, track deliverability, and compare performance across your text message campaigns.
Link Click-through Tracking
Gain more insight into text message campaign performance by evaluating click-through rates.
Ensure your messages reach your audience with SMS campaigns
Our platform allows you to reliably reach thousands of contacts in minutes with personalized, well-crafted messaging, and dive into analytics for a more granular look into performance.
Watch your SMS campaigns come to life with rich media
Give your mass MMS messaging campaigns a new life by including images, videos, GIFs, and PDFs to enhance your message and increase response rates and conversions.
Build trust with branded URLs
With built-in branded link shortening, you can build trust in your brand, increase the deliverability of your messages, and maximize the impact of your campaigns.
Test your SMS campaigns with our A/B Testing tool
Whether you want to test message performance based on copy, user personalizations, or the addition of rich media with MMS messaging, we allow you to compare performance metrics such as response rates and link click through rates so you can pick the strongest version for future text message campaigns.
Gain Insight With Reporting and User Analytics
Schedule reports and dive into campaign analytics for a deeper look into how your text message campaigns perform. And we give you full transparency into your best performing messages to drive higher deliverability, increase contact engagement, and ultimately maximize conversion.
Industry-Specific Text Campaign Solutions
Different industries rely on text campaigns to drive real results. TextUs offers tailored functionality that meets your sector’s communication needs and improves your SMS marketing efforts at every step.
Whether you’re reaching out to candidates, clients, students, or patients, TextUs provides the flexibility and scale to meet industry-specific demands. Our platform supports everything from high-volume outreach to conversational follow-ups, all while keeping messaging personal and compliant. Dynamic fields, campaign scheduling, and real-time response tracking allow your team to stay proactive and organized, no matter the audience.
Staffing & Recruiting
Recruiters use text message campaigns to send job alerts, interview reminders, and re-engagement messages. These SMS touchpoints keep your hiring pipeline active and help reduce drop-off rates through smart SMS automation.
Healthcare
Healthcare organizations turn to text messaging to streamline patient communication. From appointment confirmations to wellness reminders, a well-timed SMS marketing message improves the patient experience while freeing up staff time.
Sales & Marketing
TextUs empowers sales and marketing teams to deliver personalized outreach at scale. Send limited-time promotions, nurture leads, and follow up with ease. Every SMS marketing campaign is customizable and data-backed for smarter decision-making.
Higher Education
Schools and universities use text messages to reach students with class updates, event announcements, and emergency alerts. It’s an ideal text message marketing strategy for keeping engagement high without overwhelming your staff.
Real Estate & Financial Services
Whether you’re a real estate agent or financial advisor, keeping SMS subscribers in the loop is key. Use text message notifications to confirm meetings, share updates, or provide personalized check-ins that drive loyalty and trust.
Compliance and Security
Running a compliant SMS campaign doesn’t have to be complicated. TextUs simplifies the process with built-in SMS marketing tools that help protect your brand, safeguard your customers’ information, and ensure your team operates within industry regulations.
We adhere to leading compliance standards, including the Telephone Consumer Protection Act (TCPA), Cellular Telecommunications Industry Association (CTIA) guidelines, and the General Data Protection Regulation (GDPR). These frameworks are essential for responsible message marketing, particularly in regulated industries like healthcare, financial services, and education. Our platform includes built-in opt-in and opt-out management, keyword-triggered responses (like “STOP” or “HELP”), and customizable consent workflows to help you build a compliant SMS subscriber base.
Security is equally important. TextUs uses enterprise-grade encryption, secure data storage, and role-based user access controls to protect every text message you send. With full message audit trails and administrative oversight, your team can stay confident in your data privacy posture while delivering trusted, high-performing SMS campaigns at scale.
Reporting and Analytics
You can’t improve what you can’t measure. That’s why TextUs equips your team with powerful reporting and analytics tools that provide real-time insights into your SMS campaign performance. We help you make smarter, data-driven decisions with every send.
Smart Campaign Dashboards
TextUs dashboards give you a comprehensive view of how your text campaigns are performing. Instantly access key metrics like open rates, reply rates, delivery status, and link clicks. You can filter results by campaign, date range, or message type, making it easy to identify trends and top-performing strategies. Whether you’re monitoring daily outreach or long-term marketing efforts, the dashboard provides a central hub to track and compare performance.
Link Tracking & A/B Testing
Branded short links allow you to monitor click-through rates and understand how recipients are engaging beyond the message. With A/B testing, you can compare multiple versions of your SMS message, changing variables like wording, timing, or media, to determine which approach resonates best. These insights help refine your messaging strategy, boost response rates, and continuously improve your outreach efforts.
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Frequently Asked Questions (FAQ)
An SMS campaign is a customized text message sent to a specific group of contacts at a predetermined time and date. Businesses utilize SMS campaigns for various purposes, including event reminders, promotions, customer rewards, and other time-sensitive communications.
TextUs enhances this process by offering features such as unlimited SMS campaign sizes, scheduled campaigns, personalized messages, rich media support, A/B testing tools, branded link shortening, and comprehensive campaign reporting. These tools enable businesses to effectively reach their target audience and track engagement metrics.
Setting up a text campaign with TextUs is straightforward.
- Begin by navigating to the “Campaigns” tab and selecting “New Campaign.” Choose the campaign type—either one-time or recurring—based on your needs.
- Next, select your recipients by adding contacts from a group or uploading a spreadsheet.
- Craft your message, utilizing dynamic variables for personalization if desired.
- Review the content, schedule the send time, and assign the campaign to team members if applicable.
- Once everything is set, click “Send” or “Schedule” to launch your campaign. This process allows for efficient and targeted communication with your audience.
Text link advertising involves incorporating clickable, branded links within your text messages to direct recipients to specific online content, such as meeting scheduling pages, job applications, surveys, or promotional materials.
TextUs offers built-in link shortening capabilities, enabling users to easily add shortened, branded links to their messages without relying on third-party services. This feature enhances deliverability and allows for tracking link click-through rates, providing valuable insights into campaign performance and recipient engagement.
Get Started with TextUs Text Campaigns
Launching your first text campaign with TextUs is fast, intuitive, and designed to set your team up for success. Whether you’re new to business texting or switching from another platform, our step-by-step setup and dedicated support ensure a smooth start.
To begin, simply upload your contact list or select from an existing group. From there, you can create a personalized message using dynamic fields, add rich media or a branded link, and choose whether to send your campaign immediately or schedule it for later. You can even assign the campaign to team members for collaboration or coverage.
Not sure where to start? Our Help Center is full of resources and tutorials, and our live support team is ready to guide you through setup in real time. Plus, every new customer has access to our customer success team for tailored training, best practices, and campaign optimization tips.
Ready to see it in action? Schedule a demo and learn how TextUs makes it easy to connect with your audience through powerful, scalable SMS campaigns.
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