100
Active Keywords
Create up to 100 active top-level keywords to capture interest across campaigns
20
Branches Per Flow
Guide contacts with up to 20 dynamic response triggers for each keyword
Automated Answers that deliver insights to action on
Start Conversations that Go Somewhere
Keywords are more than just entry points, they’re the start of smart, structured interactions. Set up dynamic keyword flows that guide contacts through specific paths based on their replies, so every lead feels personal.
Build Personalized Paths With Every Reply
From text-to-vote polls to lead qualification and customer follow-ups, you can route contacts into the right flows based on their interests. Use multi-layered keyword responses to collect data, deliver relevant info, and trigger next steps—automatically.
Grow your subscriber list faster with QR Codes
Make it effortless for your audience to scan and subscribe. Whether on a flyer, poster, or website, keyword QR codes make SMS opt-ins instant and frictionless.
Keywords Can Simplify Your Day-to-Day
Give your Marketing a Boost
Invite customers to text for promotions or upcoming events.
Get Fast Responses
Create simple polls to gauge interest in future services or products.
Simplify Alerts
Allow customers to sign up to receive notifications or alerts, such as closures, exclusive deals or product availability.
Provide Instant Assistance
Give contacts the help they need, when they need it - such as your business hours or event information.
Build your subscriber list
Accelerate your opt-in collection with Keyword QR codes that automatically create more contacts to engage with.
SMS Keyword FAQs
Answers to the most common SMS Keyword questions
What are SMS Keywords and how do they work in TextUs?
SMS Keywords are words or phrases that contacts text to your number to trigger automated responses. In TextUs, each keyword can branch into personalized follow-ups based on the contact’s reply, helping you qualify leads, gather preferences, or send relevant content automatically.
Can I create multi-step keyword flows in TextUs?
Yes. With TextUs Keywords Answers, you can build layered keyword flows where each response guides the contact to the next step. This lets you segment leads, route them into sequences, and personalize the experience.
How many SMS keywords can I use in a TextUs campaign?
Each account supports up to 100 active keywords, and every keyword can include up to 20 response triggers. This gives you the flexibility to run multiple campaigns and capture different types of interest from your audience.
What is a QR code for SMS Keywords and why should I use it?
QR codes for keywords let people scan and instantly send a pre-filled text with your keyword. They remove friction from the opt-in process, making it easy to grow your subscriber list through printed flyers, posters, or digital ads.
What are the best use cases for SMS Keywords?
TextUs Keywords are great for lead capture, event registrations, text-to-vote campaigns, job applications, product interest surveys, and more. You can use them across marketing, sales, recruiting, and workforce communication to drive engagement and conversions.
Get a Keywords Demo
Learn how thousands of teams, departments, and companies use TextUs every day to become more efficient with text messaging.