SMS Restaurant Benefits
The restaurant industry has different factors impacting the results of hiring and consumerism. The first is understanding the type of food and beverage offered — a full service restaurant, a bar only, fast food, a buffet, snack and non-alcoholic bars, food trucks, and caterers. All had different regulations during the pandemic and recovery has been different, too.
The restaurant industry also has fluctuation in hiring due to part-time and seasonal employees especially with high school and college students looking for jobs at different times and locations. Students, for example, may work out-of-state while in college and then go back home to work at another restaurant in the summer. Because of this shift and the differences in economic recovery by state, the hiring rebound is different for each state.
According to the National Restaurant Association, “As of December 2022, eating and drinking place employment in 17 states surpassed their comparable pre-pandemic readings in December 2019. This group was led by Nevada (+10%), Texas (+9%) and Utah (+7%).”
SMS marketing for restaurants lets you create specific campaigns if you are a national restaurant chain that may have different locations in states. You can set up SMS campaigns by region or state to hire for specific roles that may be in a hotter market. The same is true if you are in a state that has higher in-person seating and patron visits since the pandemic — you can schedule SMS promotional offers to bring customers back in and take advantage of the reasons to celebrate in person in restaurants.
SMS Hotel Benefits
Seeing hotel payrolls grow by ~14,000 is a step in the positive direction considering it was hardest hit during the pandemic. The American Hotel & Lodging Association “estimates that the pandemic reverted 10 years of job growth in the US hotel industry, as over 670,000 hotel industry jobs and almost 4 million hospitality jobs were lost in 2020.”
How do you come back from a decade of deficit? A hotel text messaging system lets you quickly rebuild your relationships with customers and employees. Many consumers were reminded of how many hotel brands they visited when the pandemic hit because all of the hotel chains sent out emails with messages about either shutting down or changing visit requirements and regulations. The email unsubscribe may have been hit hard. Use hotel text messaging to build back not only revenue and jobs but also customer satisfaction.
With so many hotels looking for housekeeping roles, SMS hotel campaigns are the best way to target candidates and the messaging to recruit for these specific roles. A role such as housekeeping could easily see candidates pick another industry to work in or even start their own cleaning company after they were laid off from hospitality. Housekeepers may not be on their computer during the day since they are mobile — they will be on their phones, though. And an SMS hotel notification can elicit a quicker response than requiring a candidate to send a long email and sifting through spam.
Brand recognition and trust will matter in recruiting for these hotel roles. Hotel text messaging builds trust by creating personal and engaging conversations while also giving the ability to send job roles as they come up. Brand recognition and loyalty will also bring customers back to your hotel as they are becoming more ready to travel.