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Playbook

SMS Marketing Playbook: Communicating with Customers

Marketing playbook that addresses B2B and B2C customer challenges, includes SMS marketing tips, and free SMS templates.

According to a Forrester study, 41% of B2C marketing decision-makers say personalizing communications, experiences, and interactions is a top challenge for the industry, and according to The B2B Marketing Benchmark, 35% of CMOs are concerned about boosting customer engagement and support.

SMS Marketing

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Playbook

Chapter 3: How to Adopt a Real-Time Communication Strategy

Follow these tips to adopt a real-time communication strategy with your prospects and customers for improved engagement and better ROI.

Playbook

4 Texting Mistakes to Avoid and What to Do Instead

We found 4 patterns among texts from across different industries and geographies that lead to lowest-performing response rates. Check them out.

Playbook

How to Connect Faster with a New Business Texting Strategy

What will really set your communication strategy apart is being thoughtful about the entire experience you’d like your contacts to have.

Frequently Asked Questions

Business Texting

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