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Playbook

SMS Marketing Playbook: Communicating with Customers

Marketing playbook that addresses B2B and B2C customer challenges, includes SMS marketing tips, and free SMS templates.

According to a Forrester study, 41% of B2C marketing decision-makers say personalizing communications, experiences, and interactions is a top challenge for the industry, and according to The B2B Marketing Benchmark, 35% of CMOs are concerned about boosting customer engagement and support.

SMS Marketing

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Playbook

Chapter 4: Connect, Engage, Delight: The 3 Steps to Get Started

From connecting to engaging to delighting - learn about the 3 steps to take towards a real time communication strategy with your customers.

Playbook

4 Texting Mistakes to Avoid and What to Do Instead

We found 4 patterns among texts from across different industries and geographies that lead to lowest-performing response rates. Check them out.

Playbook

Chapter 2: The 5 Best Practices of Real-Time Communication

Instead of trying to force your contacts to get on the phone or respond to your emails, focus on starting real conversations. Learn more.

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