Recruiting Best Practices for Personalization in Texting

In today’s technology-driven world, texting is a popular communication method among recruiters and candidates alike. With more than 90% of adults in the United States owning a mobile phone, texting has become a mainstream and convenient way of communication. Personalization in texting has become a game-changer in the recruiting industry as it increases engagement and higher response rates from candidates.

Segment your Audience

The first best practice for personalization in texting is to segment your audience. You need to group your candidates into different categories based on their qualifications, skills, and interests. This helps you to send highly personalized texts tailored to the individual’s needs. By being more targeted in sending your text message, you are more likely to get a higher response rate from candidates.

Use Candidate’s Name

You should always use the candidate’s name in the text message. While it may seem like a simple tip, personalizing a message with the candidate’s name creates a more meaningful connection, triggering a higher engagement rate. Addressing someone by their name immediately gets their attention. This helps you to establish a connection with the candidate, making them feel valued and attracted to the message.

Send Texts at Right Time

Personalizing your text messages means getting the right content to the right candidate, at the right time. The best time to send text messages is during office hours in the candidate’s time zone. You should also try to avoid sending texts during weekends. While your candidate may be available, it’s important to respect their personal time and boundaries. Send texts during time zone specific office hours, and you will be more likely to get a response.

Keep it Short and Relevant

When texting candidates, you want to keep it short and relevant. The best text messages are concise and easy to read. They should convey the message within a few words so that your candidate can quickly understand the text’s purpose. Suppose the text message is too long and irrelevant. In that case, your candidate may lose interest and ignore the message, leading to a lower response rate.

Add Some Emojis

Adding emojis to text messages helps add emotion and personality to the message. Emojis have become a universal language and can help you get your message across more effectively. However, be mindful of who you’re communicating with, and ensure the emojis align with your brand values.

Personalize your Automatic Response

Finally, if you’re using an automated text response system, incorporate personalization. This way, you can show that you care about them while keeping the process efficient. You can customize the message based on their name, skills, or job position. This type of personalization helps you build a connection with your candidates.

Personalization is a game-changer in the recruiting industry. With the right approach, recruiters can build a strong relationship with their candidates. When constructing a text message, it’s crucial to keep it relevant, short, and personalized to the receiver. Use the candidate’s name, segment your audience, send texts at the right time, and add a personal touch with emojis. By following these best practices, recruiters can elevate their recruitment processes and establish excellent relationships with their candidates.

State of SMS Engagement 2024

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