IT Staffing Firm Meridian Technologies Improved Response Rates by 240% and Increased Submissions with TextUs + Bullhorn
Meridian Technologies ⚡ by TextUs
Justin Van Tassel
Director of Recruiting, Talent Acquisition, Training & Development
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The Solution: With TextUs + Bullhorn, Meridian Technologies improved team text adoption, boosted submission rates and increased response rates by 240%.
“TextUs allows us to screen people more quickly and weed out folks who aren’t looking for a position or who aren’t a good fit.”
Unsurprisingly, this 240% increase in response rates led to improved submission numbers. “It’s not just anyone we’re hearing back from. TextUs allows us to screen people more quickly and weed out folks who aren’t looking for a position or who aren’t a good fit. As a result, we’ve improved our submission rates with TextUs,” said Van Tassel.
Text messaging also boosts the efficiency and response rate for Meridian’s emails and phone calls.
Meridian uses text messaging to get their candidates to respond to emails and phone calls that would otherwise go ignored.
“We are very focused on speed to market and aim to get candidates submitted within the first 24 hours of receiving a job order,” said Van Tassel. “So, it’s crucial that all our touchpoints are as effective as possible. We send a brief text just to schedule a phone call or to follow up on an email. It boosts the power of the other forms of communication, so that with text, people actually respond to email and answer phone calls, too.”
What’s more, text messaging with TextUs has changed Meridian’s email and voicemail strategy.
“TextUs has even helped us shift our email strategy. People don’t even read their emails anymore,” said Van Tassel. “So, we have started basically texting via email, too. I train people to put as much information in their subject lines as possible, so candidates don’t even have to open the email.”
“One tactic that’s been really effective for a lot of our recruiters is sending a text the minute a call goes to voicemail. TextUs functions as a kind of visual voicemail for us,” said Van Tassel.
Together, TextUs + Bullhorn give Meridian a clear picture into the outreach tactics that work for their candidates.
“The TextUs + Bullhorn integration increases transparency between our team members because all texts are automatically logged in the Notes section of a candidate record. If a recruiter is out and a candidate has an urgent question, it’s easy for anyone to read back through text conversations and jump right in to help,” said Van Tassel.
“The integration has also helped with quality control. Our managers can read through previous text conversations to make sure candidates are receiving consistent attention and that our recruiters are following up in a timely manner.”
TextUs + Bullhorn improved recruiter efficiency.
Meridian recruiters work more efficiently with TextUs + Bullhorn. “Our recruiters would be really unhappy without TextUs + Bullhorn,” said Van Tassel.
Consolidating all candidate outreach information in Bullhorn helps recruiters get a clear picture of what their candidate’s need, when they’ll be ready for a new position, and how to hit their goals. TextUs multiple software applications — from the Chrome extension to the mobile app — provide an attractive ease of use that Meridian really values.
“Texting with Bullhorn + TextUs is just so easy,” said Van Tassel. “I don’t know what our team would do without it.”