White Label Solutions

Customizable White Label SMS Platform for SaaS

Deliver a fully branded texting solution your customers can use every day—while we handle carriers, compliance, and performance behind the scenes. No product build required.

Talk to a White Label Expert
Fidelity
Randstad
Cargill
Duracell
Hallmark
UMassMemorial
Harvard
Barilla
VCA
hOW IT WORKS

See what your customers will experience

Watch how white-labeled SMS actually works—from the customer experience to the backend that keeps everything compliant, deliverable, and scalable.

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Benefits & Features

Everything your SMS product needs—already built

From messaging and automation to compliance and analytics, here’s what you get out of the box with TextUs white label.

Inbox & Campaigns

Run 1:1 conversations and high-volume messaging from one place

  • Shared team inboxes with routing and assignment
  • Message templates for faster replies
  • Schedule and send messages at the right time
  • Bulk campaigns with personalization tokens
  • A/B testing to optimize performance
  • Rich media (MMS), short links, and click tracking
AI + automation

Build smarter workflows that run and improve on their own

  • Drip sequences for follow-ups and nurture
  • Keyword-based opt-ins and auto-replies
  • Keyword QR codes to drive inbound conversations
  • AI-powered message rewrite for compliance + performance
  • Message Quality Indicator (MQI) with risk scoring
  • Auto-tagging of conversations (hot, warm, cold) based on response behavior and timing
Contact Management

Keep your data clean, organized, and in sync

  • Contact profiles
  • Custom fields and lifecycle stages
  • Lists and segmentation
  • CSV import and bulk updates
  • Real-time sync with CRMs and integrations
Analytics & Reporting

Understand what’s working—and prove it

  • Performance dashboards at team and org level
  • Delivery, response, and engagement tracking
  • Campaign-level reporting and insights
  • Conversation-level visibility for reps
  • Exportable data for deeper analysis
Compliance & Smart Delivery

Stay compliant and protect deliverability—automatically

  • Opt-out monitoring with threshold alerts
  • Pre-send message checks for risky content
  • Carrier-compliant messaging safeguards
  • Contact validation and hygiene tools
  • Message pacing to avoid carrier filtering
Compliance & Smart Delivery

What you skip—and what you gain

Launch in weeks, not quarters
Carrier relationships, 10DLC registration, and compliance infrastructure are already in place.
$500K-$1M+ in engineering cost
Messaging infrastructure, deliverability tuning, and ongoing maintenance add up fast.
You own carrier relationships
Negotiating throughput, managing rejections, and staying current with carrier rules is a full-time job.
Compliance burden on your team
TCPA, opt-out management, and content rules need legal oversight and ongoing monitoring.
Deliverability is your problem
Filtering, spam flagging, and reputation management require expertise you may not have in-house.
Engineering stays on SMS—forever
Ongoing updates and infrastructure firefighting pull your team away from your core product.
Compliance & Smart Delivery

What you skip—and what you gain

Launch in weeks, not quarters
Carrier relationships, 10DLC registration, and compliance infrastructure are already in place.
Predictable, partner-based pricing
No surprise infrastructure costs. Your investment scales with your growth, not against it.
Carrier relationships handled for you
TextUs manages throughput, routing, and carrier negotiations so you never have to think about it.
Built-in compliance, always current
Opt-out monitoring, content checks, and regulatory updates are managed automatically on your behalf.
Industry-leading deliverability
Message pacing, reputation management, and carrier-compliant safeguards protect every send.
Your engineers stay on your product
No SMS maintenance. No carrier firefighting. Your team stays focused on what makes your platform valuable.

Turn SMS into your

next product—fast

Skip months of development and telecom complexity. TextUs gives you everything you need to launch a fully branded messaging solution, with support every step of the way.

Get a White-Label Walkthrough
WHITE LABEL SMS

Your brand. Your customers.
A new revenue stream.

Your brand. Your customers.
A new revenue stream.

Add AI-native, fully branded SMS to your platform without building a thing. TextUs handles the infrastructure, from carrier to compliance, so your team doesn’t have to.

Talk to a White Label Expert
Fidelity
Randstad
Cargill
Duracell
Hallmark
UMassMemorial
Harvard
Barilla
VCA

Why Choose TextUs White Label

Open a new revenue stream
Usage-based billing means you set the price, you keep the margin, and revenue grows every time your customers hit “send.”
Give your customers a channel that gets read
SMS gets 98% open rates. Add a communication channel your customers’ contacts will actually respond to.
Launch AI-native instantly
Message rewrite, quality scoring, conversation tagging—add TextUs and get these features already built into your product.
Skip the hard stuff
10DLC, carrier relationships, compliance, deliverability. We own all of it. You don’t touch any of it.

What Building In-House Actually Costs You

Compliance & Smart Delivery

Everything You're Signing Up For

12-18+ months to launch
Carrier vetting, 10DLC registration, and compliance review before you send a single message.
$500K-$1M+ in engineering cost
Messaging infrastructure, deliverability tuning, and ongoing maintenance add up fast.
You own carrier relationships
Negotiating throughput, managing rejections, and staying current with carrier rules is a full-time job.
Compliance burden on your team
TCPA, opt-out management, and content rules need legal oversight and ongoing monitoring.
Deliverability is your problem
Filtering, spam flagging, and reputation management require expertise you may not have in-house.
Engineering stays on SMS—forever
Ongoing updates and infrastructure firefighting pull your team away from your core product.
Compliance & Smart Delivery

What you skip—and what you gain

Launch in weeks, not quarters
Carrier relationships, 10DLC registration, and compliance infrastructure are already in place.
Predictable, partner-based pricing
No surprise infrastructure costs. Your investment scales with your growth, not against it.
Carrier relationships handled for you
TextUs manages throughput, routing, and carrier negotiations so you never have to think about it.
Built-in compliance, always current
Opt-out monitoring, content checks, and regulatory updates are managed automatically on your behalf.
Industry-leading deliverability
Message pacing, reputation management, and carrier-compliant safeguards protect every send.
Your engineers stay on your product
No SMS maintenance. No carrier firefighting. Your team stays focused on what makes your platform valuable.
HOW IT WORKS
This is what “we’ll handle everything” actually looks like.

From branded messaging to carrier compliance, here’s what you’ll get when you partner with TextUs.

MAKE THE RIGHT CALL

Still weighing build vs. buy? Watch this first.

Many teams that go the build route find out how expensive that decision is about six months in. This video podcast breaks down the real cost of building SMS in-house—engineering overhead, compliance burden, time to market—versus partnering with a platform that already has it figured out. No form fill or sales pitch here; just the framework you need to make the call with confidence. Rather read than watch? Grab the full decision guide on this page too.

Watch the Build vs. Buy Breakdown
Benefits & Features

Everything your SMS product needs—already built

From messaging and automation to compliance and analytics, here’s what you get out of the box with TextUs white label.

Inbox & Campaigns

Run 1:1 conversations and high-volume messaging from one place

  • Shared team inboxes with routing and assignment
  • Message templates for faster replies
  • Schedule and send messages at the right time
  • Bulk campaigns with personalization tokens
  • A/B testing to optimize performance
  • Rich media (MMS), short links, and click tracking

Build smarter workflows that run and improve on their own

  • Drip sequences for follow-ups and nurture
  • Keyword-based opt-ins and auto-replies
  • Keyword QR codes to drive inbound conversations
  • AI-powered message rewrite for compliance + performance
  • Message Quality Indicator (MQI) with risk scoring
  • Auto-tagging of conversations (hot, warm, cold) based on response behavior and timing
Contact Management

Keep your data clean, organized, and in sync

  • Contact profiles
  • Custom fields and lifecycle stages
  • Lists and segmentation
  • CSV import and bulk updates
  • Real-time sync with CRMs and integrations
Analytics & Reporting

Understand what’s working—and prove it

  • Performance dashboards at team and org level
  • Delivery, response, and engagement tracking
  • Campaign-level reporting and insights
  • Conversation-level visibility for reps
  • Exportable data for deeper analysis
Compliance & Smart Delivery

Stay compliant and protect deliverability—automatically

  • Opt-out monitoring with threshold alerts
  • Pre-send message checks for risky content
  • Carrier-compliant messaging safeguards
  • Contact validation and hygiene tools
  • Message pacing to avoid carrier filtering

“Our first broadcast text message yielded a 60+% response rate within an hour.”

"Our first broadcast text message yielded a 60+% response rate within an hour."

John Wilcoxon

Branch Manager

"Its a great tool to communicate with employees TextUs is easy to use so we started communicating right away with text messaging."

Jen Gregory

HR Manager

"Being able to connect with our employees in realtime in a way that works for them has been a game changer."

Brittnie L

"TextUs is the best resources that helps me connect with potential candidates."

Layne, K

Recruiter

Loved by Thousands.
Trusted by Teams that Text.

4.8
4.8

Got Questions? We've Got Answers."

Everything you need to know about launching SMS under your brand.

What does TextUs handle, and what do I handle as a partner?

TextUs handles the infrastructure so you don’t have to. That includes compliance, 10DLC registration, carrier management, feature releases, bug fixes, and tier-3 support. Your team is responsible for selling the product to your customers and setting your own pricing and margins; everything on the back end runs through TextUs, so your engineering team can stay focused on your core product.

What are the different white label options?

TextUs offers three white label models depending on how you want to integrate SMS into your product. The full platform option gives your customers a completely branded, standalone messaging experience. The embedded messenger drops an iframe directly into your existing software for contact-record-based conversations. The API option gives your engineering team direct access to carrier operations and deliverability infrastructure without a UI layer.

Can I fully remove TextUs branding from the product?

Yes. The full white label product supports complete brand customization—your logo, your colors, your domain. When your customers log in, they see your brand, not ours. TextUs operates entirely in the background.

How does pricing and billing work for white label partners?
Can I set my own pricing and keep the margin?

Yes. TextUs charges partners for platform access, and you price the product however you choose for your end customers. There’s no revenue share; the margin you set is the margin you keep.

How long does it take to launch?

Most partners launch within three months or less. Timeline depends largely on how quickly your team can move on implementation. Carrier infrastructure, compliance setup, and onboarding support are all handled by TextUs, so there’s no waiting on the hard stuff.

What integrations are supported?

All of TextUs’s existing integrations are available to white label partners, including Salesforce, HubSpot, Bullhorn, Workday, Greenhouse, and Zapier. If your platform already connects to any of these, your customers can use those integrations from day one.

Can the mobile app be white labeled?

No, at this time, the TextUs mobile app cannot be white labeled.

What about the Chrome extension — can that be white labeled?

The Chrome extension itself is white labeled, but if lives in the Chrome Web Store under the TextUs name. When your customers download and log in, the experience is fully branded as your product—your logo, your colors. The store listing is the only place the TextUs name appears.

How does 10DLC registration work? Do I have to manage that?

TextUs manages 10DLC registration on behalf of our white label partners. We’ll walk you through the forms required for the approval process and handle the submission, so you don’t need to navigate carrier requirements of compliance filings on your own.

What support does TextUs provide to my customers?

White label partners receive a dedicated account manager and access to a support team for their customers. TextUs handles tier-3 support so your team isn’t fielding technical escalations. You get the relationship, and we handle the infrastructure behind it.

Does the solution support multiple users on the same number?

Yes. TextUs supports both individual numbers for one-on-one conversations and shared team numbers that route into a share inbox—for example, a “Sales” or “Customer Support” number that multiple team members can manage together.

Still Have Questions?

We’d be happy to walk you through it live.

Talk to a Specialist

Your next product feature

is already built.

Skip the build. Launch a fully branded SMS platform in weeks, not quarters—with carriers, compliance, and AI features already handled. Your brand out front, our infrastructure backing you up at every step.

Schedule a White Label Walkthrough