White Label Solutions
Customizable White Label SMS Platform for SaaS
Deliver a fully branded texting solution your customers can use every day—while we handle carriers, compliance, and performance behind the scenes. No product build required.
hOW IT WORKS
See what your customers will experience
Watch how white-labeled SMS actually works—from the customer experience to the backend that keeps everything compliant, deliverable, and scalable.
Benefits & Features
Everything your SMS product needs—already built
From messaging and automation to compliance and analytics, here’s what you get out of the box with TextUs white label.
Inbox & Campaigns
Run 1:1 conversations and high-volume messaging from one place
- Shared team inboxes with routing and assignment
- Message templates for faster replies
- Schedule and send messages at the right time
- Bulk campaigns with personalization tokens
- A/B testing to optimize performance
- Rich media (MMS), short links, and click tracking
AI + automation
Build smarter workflows that run and improve on their own
- Drip sequences for follow-ups and nurture
- Keyword-based opt-ins and auto-replies
- Keyword QR codes to drive inbound conversations
- AI-powered message rewrite for compliance + performance
- Message Quality Indicator (MQI) with risk scoring
- Auto-tagging of conversations (hot, warm, cold) based on response behavior and timing
Contact Management
Keep your data clean, organized, and in sync
- Contact profiles
- Custom fields and lifecycle stages
- Lists and segmentation
- CSV import and bulk updates
- Real-time sync with CRMs and integrations
Analytics & Reporting
Understand what’s working—and prove it
- Performance dashboards at team and org level
- Delivery, response, and engagement tracking
- Campaign-level reporting and insights
- Conversation-level visibility for reps
- Exportable data for deeper analysis
Compliance & Smart Delivery
Stay compliant and protect deliverability—automatically
- Opt-out monitoring with threshold alerts
- Pre-send message checks for risky content
- Carrier-compliant messaging safeguards
- Contact validation and hygiene tools
- Message pacing to avoid carrier filtering
Compliance & Smart Delivery
What you skip—and what you gain
Launch in weeks, not quarters
Carrier relationships, 10DLC registration, and compliance infrastructure are already in place.
$500K-$1M+ in engineering cost
Messaging infrastructure, deliverability tuning, and ongoing maintenance add up fast.
You own carrier relationships
Negotiating throughput, managing rejections, and staying current with carrier rules is a full-time job.
Compliance burden on your team
TCPA, opt-out management, and content rules need legal oversight and ongoing monitoring.
Deliverability is your problem
Filtering, spam flagging, and reputation management require expertise you may not have in-house.
Engineering stays on SMS—forever
Ongoing updates and infrastructure firefighting pull your team away from your core product.
Compliance & Smart Delivery
What you skip—and what you gain
Launch in weeks, not quarters
Carrier relationships, 10DLC registration, and compliance infrastructure are already in place.
Predictable, partner-based pricing
No surprise infrastructure costs. Your investment scales with your growth, not against it.
Carrier relationships handled for you
TextUs manages throughput, routing, and carrier negotiations so you never have to think about it.
Built-in compliance, always current
Opt-out monitoring, content checks, and regulatory updates are managed automatically on your behalf.
Industry-leading deliverability
Message pacing, reputation management, and carrier-compliant safeguards protect every send.
Your engineers stay on your product
No SMS maintenance. No carrier firefighting. Your team stays focused on what makes your platform valuable.
MAKE THE RIGHT CALL
Still debating whether to build or buy your SMS product?
This guide gives you a clear, side-by-side look at your options—so you know exactly what you’re signing up for before you invest time, money, or engineering resources.
Read Before You Decide
Turn SMS into your
next product—fast
Skip months of development and telecom complexity. TextUs gives you everything you need to launch a fully branded messaging solution, with support every step of the way.