Analytics

Measure What Matters with Dashboards

& Analytics

You can’t improve what you don’t measure — now you can track every text, campaign, and outcome in one clear view.

A man sitting in front of a laptop computer.

Turn Conversations Into Measurable Performance

Stop digging through exports and guessing what’s working. TextUs Analytics gives you real-time visibility into every conversation, campaign, and outcome. Spot trends early, track performance, and make smarter decisions all without leaving the platform.

See Every Message, Metric, and Moment That Matters

Track campaign performance in real time

Know what messages drive responses — and which ones don’t.

Measure team productivity and responsiveness

See who’s engaging fastest and where conversations stall.

Identify trends and optimize messaging strategies

Uncover insights to fine-tune tone, timing, and targeting

Insights Built for Every Team

Sales

See which messages convert fastest, track follow-up response times, and identify which reps are driving the most conversations. Use performance data to refine outreach scripts, test new approaches, and close more deals.

Marketing

Measure campaign ROI in real time. Compare message performance across audiences, A/B test content, and uncover which offers or CTAs drive the highest engagement. Turn insights into smarter campaigns that convert.

Customer Success

Monitor engagement across every account. Measure satisfaction with follow-up timing and tone, and track team responsiveness to keep relationships strong.

Staffing & Recruiting

Track candidate response rates, time-to-hire, and recruiter productivity. Identify which roles or job messages perform best, so you can speed up placements and keep pipelines full.

SMS Automation That Drives Results​

Real world data showcasing the impact of automated texting on engagement and conversions.

98%

Open Rate

see what happens after the first read

10x

Faster Response Time

from text to action

up top

40%

Higher Conversion

when teams use data to optimize messaging

SMS Keyword FAQs

Answers to the most common SMS Keyword questions

What can I track with TextUs Dashboards?

SMS Keywords are words or phrases that contacts text to your number to trigger automated responses. In TextUs, each keyword can branch into personalized follow-ups based on the contact’s reply, helping you qualify leads, gather preferences, or send relevant content automatically.

Can I export data?

Yes. With TextUs Keywords Answers, you can build layered keyword flows where each response guides the contact to the next step. This lets you segment leads, route them into sequences, and personalize the experience.

What's the difference between usage and effectiveness metrics in Analytics 2.0?

Each account supports up to 100 active keywords, and every keyword can include up to 20 response triggers. This gives you the flexibility to run multiple campaigns and capture different types of interest from your audience.

What's the difference between usage and effectiveness metrics in Analytics 2.0?

QR codes for keywords let people scan and instantly send a pre-filled text with your keyword. They remove friction from the opt-in process, making it easy to grow your subscriber list through printed flyers, posters, or digital ads.

How do analytics work for Org Accounts vs Branch Accounts?

TextUs Keywords are great for lead capture, event registrations, text-to-vote campaigns, job applications, product interest surveys, and more. You can use them across marketing, sales, recruiting, and workforce communication to drive engagement and conversions.

What metrics indicate high performance SMS?

TextUs Keywords are great for lead capture, event registrations, text-to-vote campaigns, job applications, product interest surveys, and more. You can use them across marketing, sales, recruiting, and workforce communication to drive engagement and conversions.

Can I customize dashboards?

TextUs Keywords are great for lead capture, event registrations, text-to-vote campaigns, job applications, product interest surveys, and more. You can use them across marketing, sales, recruiting, and workforce communication to drive engagement and conversions.

Ready to Prove

Your Performance?

Start sending more engaging, trackable, and optimized messages in minutes. Your pipeline will thank you.