2023 SMS Marketing Trends

With over 1,000 respondents, this report provides the definitive market overview on how consumers in the US view SMS messaging for both personal and business communications. The study was conducted by Benenson Strategy Group, a division of WPP, in partnership with TextUs, one of the software industry’s leading business texting platforms. Fill out the form below to receive a copy of the report to learn why SMS is now the dominant method of communication among consumers as well as key insights on maximizing engagement and opt-out expectations.