Boosting Engagement with SMS

As we gear up for the fast-approaching new year, we are diving deep into the treasure trove of rich texting data from the past year! TextUs, alongside Benenson Strategy Group (BSG), a leading strategic research and consulting firm, is excited to share our SMS Engagement Report that reveals consumer text messaging trends for 2023 and beyond.Through these fresh data points and our own usage data, attendees will learn about the distinct consumer attitudes, usage habits, and preferences that power SMS. Additionally, they will see how text messaging’s growth has led to new advances in consumer research.

Some key data points you will find in this webinar:

• • 79% of users aged 18-29 find sending rich media a way to stay connected, while 65% of those 65 and older find this helpful.
  • Only 2% of users say that they usually ignore text messages as much as possible.
  • 63% of users say text messaging is their go-to method for daily communication with people they know.
  • 8% of smartphone users are likely to participate in a survey via SMS only.