The result was the most well-attended virtual informational session the EMBA program had ever held.
“We got so many registrations for our info session from the first text message that we sent that we had to hold additional sessions to accommodate all the interest,” said Liesse.
What’s more, they got responses from prospective students in their pipeline who they hadn’t heard from in years. Some reached out to let them know they had already gotten an MBA, or were no longer interested, or had changed their number. Though this information was not the yes the program wanted, it had the added benefit of helping clean up their list.
“It was great to get that clarity — to have help in cleaning up our prospect list. It will help us make our outreach in the future even more targeted,” said Liesse.
“Working with TextUs has been a wonderful experience. We’re very pleased with these results and look forward to seeing more success with them in the future.”