Should you build or buy your SMS solution?
The complete guide for SaaS companies and software platforms evaluating Embedded Messenger, White Label, and API text messaging options
Inside, you’ll get a clear breakdown of the three real ways to add SMS to your platform:
- White-label solutions
- Embedded Messenger
- SMS APIs
How to add SMS to your SaaS Product
Most guides will give you surface-level answers. This one won’t.
We walk through how each option actually works, what it takes to implement, what it costs, and where teams tend to get stuck. No vague pros and cons. No hand-waving.
Just a side-by-side look at your options so you can:
- Understand the tradeoffs
- Estimate the lift before you commit
- Choose the path that fits your product and your team
This guide is built by people who have spent the last 15+ years in business texting, working with teams who’ve made this exact decision. If you’re evaluating SMS, this will give you real answers, not more noise.
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Frequently Asked Questions
What are the different white label options with TextUs?
TextUs offers three white label models depending on how you want to integrate SMS into your product. The full platform option gives your customers a completely branded, standalone messaging experience. The embedded messenger drops an iframe directly into your existing software for contact-record-based conversations. The API option gives your engineering team direct access to carrier operations and deliverability infrastructure without a UI layer.
How does pricing and billing work for white label SMS partners?
Partners pay TextUs a platform retainer for access to the white label infrastructure. From there, you set your own pricing for your customers, collect payment through your existing billing process, and keep the difference. You control the margin entirely.
How does 10DLC registration work? Do I have to manage that?
TextUs manages 10DLC registration on behalf of our white label partners. We’ll walk you through the forms required for the approval process and handle the submission, so you don’t need to navigate carrier requirements of compliance filings on your own.
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