SMS Templates for Advertising Agencies

SMS is a key communication channel for quick, two-way coordination when email is too slow and calls interrupt the flow. Advertising agencies use it to keep work conversational across teams and clients, from lead responses and trial check-ins to follow-ups and renewal timing. This collection provides ready-to-use SMS templates as practical starting points for common lifecycle moments.

New Client Inquiries

Advertising agencies often receive inquiries when a prospect is comparing options and expects quick confirmation. SMS is effective because it reaches decision-makers fast and supports short back-and-forth details. The goal is prompt response and follow-through, so make sure replies confirm receipt, clarify next steps, and schedule a time.

Template 1:

Hi [First Name], this is [Rep Name] at [Company Name] - thanks for reaching out about [Service Name]. Are you free [Date] at [Time] for a quick call, or should I send over a few options?

Template 2:

Hi [First Name], just confirming we received your inquiry for [Offering Name] and I have a couple of quick questions to scope [Use Case]. Can you reply with your top priority, or grab a time here: [Scheduling Link]

Pitch Meeting Scheduling

Advertising Agencies handling pitch meeting scheduling often juggle tight timelines and multiple stakeholders, so SMS works well for quick confirmations and small logistics updates without long threads. The goal is response and follow-through, so make sure messages verify availability, lock the slot, and document any required prep details.

Template 1:

Hi [First Name], it’s [Rep Name] with [Company Name]. Can you confirm the pitch meeting for [Date] at [Time], or should I hold two alternate slots?

Template 2:

Hi [First Name], quick check before we lock the calendar- who should be on the invite and are there any prep items needed (deck, agenda, attendee list)? Reply with details and I’ll send the confirmed invite.

Proposal Follow-Ups

When a proposal is sent, advertising agencies benefit from SMS by quickly prompting prospects for feedback or questions, supporting timely responses and keeping interest active. The marketing goal is to encourage engagement and action, so make sure replies address concerns and confirm continued interest.

Template 1:

Hi [First Name], it’s [Rep Name] from [Company Name] checking in on the [Service Name] proposal I sent over. Any questions or edits you’d like us to cover before a next step?

Template 2:

Hi [First Name], did you get a chance to review the [Offering Name] proposal for [Campaign Name]? Reply with any concerns, or share a good [Date] and [Time] to talk it through.

Creative Approval Requests

A creative approval request can stall if feedback is delayed, but SMS helps by delivering reminders directly to stakeholders, prompting timely responses. The marketing goal is to secure quick feedback and maintain project momentum, so make sure replies confirm approval status or request clarification.

Template 1:

Hi [First Name], it’s [Rep Name] at [Company Name] checking on the [Campaign Name] creative. Can you reply approve or changes needed, and if changes, what’s the main item to adjust?

Template 2:

Hi [First Name], quick reminder on the creative approval for [Campaign Name] due [Date] at [Time]. Are we good to proceed, or do you need a quick clarification on any section?

Campaign Launch Alerts

When a campaign is ready to go live, advertising agencies can use SMS to notify clients or teams instantly, prompting immediate attention. This approach supports timely responses and action, so make sure messages confirm launch details and address any last-minute adjustments.

Template 1:

Hi [First Name], [Rep Name] at [Company Name] here - [Campaign Name] is queued to launch on [Date] at [Time] with [CTA]. Can you reply OK to proceed or share any last-minute edits?

Template 2:

Hi [First Name], quick heads-up that [Campaign Name] is set to go live on [Date] at [Time]; make sure the targeting and links look right on your end. Reply confirm or send changes and we’ll update before launch.

Mid-Campaign Updates

Advertising agencies use SMS during mid-campaign updates to quickly share performance insights or adjustments with clients or teams, supporting timely responses. The marketing goal is to encourage engagement and action, so make sure replies acknowledge updates and confirm any required changes.

Template 1:

Hi [First Name], it’s [Rep Name] at [Company Name] with a mid-campaign update for [Campaign Name] - pacing is [Metric] and top-performing [Feature] is [Detail]. Can you reply OK to keep the current plan, or send any changes you want us to make today?

Template 2:

Hi [First Name], quick mid-campaign check-in for [Campaign Name] - we recommend adjusting [Audience/Channel] and shifting [Budget %] toward [CTA] based on results so far. Can you reply approve or change, and if change, what should we prioritize?

Contract Renewals

When contract renewals approach, advertising agencies can use SMS to remind clients of upcoming deadlines, prompting timely responses. This method supports efficient follow-through and helps maintain ongoing relationships, so make sure replies confirm renewal intent or address any outstanding questions.

Template 1:

Hi [First Name], it’s [Rep Name] at [Company Name] - your [Plan Name] renewal is coming up on [Date]. Can you reply renew or question so we know how to proceed?

Template 2:

Hi [First Name], quick reminder that the [Service Name] agreement renews on [Date] and we’re finalizing next steps. Are you set to continue as-is, or should we book a quick check-in here: [Scheduling Link]?

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