SMS Templates for Real Estate Teams & Brokers

Real Estate Teams & Brokers rely on SMS because it fits the pace of property decisions and keeps conversations moving when email gets buried. Texting supports quick, practical check-ins that feel natural for leads, showing follow-ups, trial-like handoffs, and longer-cycle renewals. This collection provides ready-to-use SMS templates that cover common lifecycle moments and give teams a clear starting point for consistent outreach.

Lead Follow-Ups

Real estate teams & brokers often need to follow up right after an inquiry, showing attention while details are fresh. SMS works well because it reaches people quickly and supports short, specific replies. The goal is timely engagement that drives responses, confirms intent, and moves the next step forward.

Template 1:

Hi [First Name], this is [Rep Name] with [Company Name] following up on your recent request. Are you looking to take a quick next step today or would you prefer [Date] at [Time]?

Template 2:

Hey [First Name], thanks for reaching out to [Company Name] - I wanted to make sure I captured what you need. Can you reply with your top priority and a good time to connect?

Showing Scheduling

Real estate teams & brokers coordinating last-minute viewing times need fast confirmation and fewer missed connections. SMS is effective because it fits quick yes-no replies, captures preferred windows, and supports timely reschedules. The goal is higher response rates, confirmed appointments, and follow-through on next steps.

Template 1:

Hi [First Name], it’s [Rep Name] with [Company Name]. Can you confirm a time window for [Date] - [Time] or share what works better?

Template 2:

Hey [First Name], quick check-in from [Company Name] about scheduling. Reply 1 for [Time], 2 for [Time], or send your preferred window and I’ll pencil it in.

Offer Notifications

When a new offer is submitted, real estate teams & brokers benefit from SMS by delivering immediate updates that prompt quick responses. This approach supports faster decision-making, encourages timely interest, and helps maintain momentum throughout the negotiation process.

Template 1:

Hi [First Name], it’s [Rep Name] with [Company Name] - a new offer came in for [Property Address]. Can you reply YES to review now or send a good time today?

Template 2:

Hey [First Name], quick update from [Company Name] - we received an offer on [Listing Name] and there’s a decision window for [Date] at [Time]. Want the summary link or a quick call?

Inspection Updates

A timely inspection update can impact multiple parties, so SMS is effective for delivering concise information and prompting quick replies. The marketing goal is to support fast responses, maintain interest, and help all parties move forward without unnecessary delays.

Template 1:

Hi [First Name], it’s [Rep Name] with [Company Name] - the inspection update for [Property Address] is in. Want the quick highlights here or should I send the full report link?

Template 2:

Hey [First Name], quick inspection note from [Company Name] on [Listing Name]. Are you ready to confirm the [Next Step] today, or would [Date] at [Time] be better?

Closing Coordination

Real estate teams & brokers use SMS during closing coordination to quickly confirm document receipt, schedule signings, and clarify last details. This method supports fast responses, reduces miscommunication, and helps all parties complete required actions for a smooth transaction finish.

Template 1:

Hi [First Name], it’s [Rep Name] with [Company Name]. Did you get the [Document Name] I sent, and would [Date] at [Time] work for signing?

Template 2:

Hey [First Name], quick check from [Company Name] as we wrap up the last details for [Property Address]. Can you confirm you’re set on [Next Step], or reply with what you still need?

Post-Close Follow-Ups

After a transaction closes, real estate teams & brokers can use SMS to check in with clients, gather feedback, and address lingering questions. SMS is effective for these touchpoints because it encourages prompt replies, supports ongoing engagement, and helps maintain positive relationships for future opportunities.

Template 1:

Hi [First Name], it’s [Rep Name] with [Company Name]. Just checking in after everything wrapped up- do you have any questions I can help with, or are you all set?

Template 2:

Hey [First Name], [Rep Name] from [Company Name] here. If you’re open to it, can you reply with a quick 1-5 rating of how the process went and any feedback you’d like to share?

Review Requests

A review request sent by SMS allows real estate teams & brokers to reach clients in a direct, unobtrusive way that fits into their daily routines. SMS supports higher response rates and timely feedback, helping teams gather valuable insights and maintain client engagement.

Template 1:

Hi [First Name], it’s [Rep Name] with [Company Name]. If you have a minute, could you reply with a quick 1-5 rating of your experience and one note we should know?

Template 2:

Hey [First Name], [Rep Name] from [Company Name] here. Would you be open to sharing a short review at [Link], or just reply with a sentence of feedback?

Create and convert pipeline at scale through industry leading SMS software. Book a Demo with TextUs!