SMS Templates for Sports & Entertainment Venues

Sports & Entertainment Venues rely on SMS because it reaches people where they are and supports quick, two-way coordination around tickets, access, and event-day questions. For SaaS teams across sales and support, texting stays practical and conversational when timing matters, from new leads and trial check-ins to follow-ups and renewals. This collection provides ready-to-use SMS templates that make sure outreach stays clear, responsive, and consistent across roles.

Event Announcements

Sports & Entertainment Venues use event announcements when lineups change, tickets go on sale, or schedules shift. SMS is effective because it reaches people fast with clear details and links for immediate action. The goal is timely engagement and follow-through like RSVPs, ticket purchases, or updated entry times.

Template 1:

Hi [First Name], quick update from [Company Name]- [Event Name] details changed for [Date] at [Time]. Want the updated lineup and info here: [Link]

Template 2:

Hey [First Name], tickets for [Event Name] are now available for [Date]. Want me to send the best options or you can take a look here: [Link]

Ticket Availability Alerts

Sports & entertainment venues can notify fans the moment extra seats open up or new sections are released, when intent is high but inventory moves quickly. SMS is effective because it delivers time-sensitive details in a glance and supports fast replies or clicks. The goal is immediate interest and conversion.

Template 1:

Hi [First Name], a few more seats just opened up for [Event Name] on [Date] at [Time]. Want me to send the link to the best available options?

Template 2:

Hey [First Name], new ticket sections were released for [Event Name] and availability is moving fast. Reply yes and I’ll send [Link] to check what’s open.

Entry Instructions

Sports & entertainment venues often need to communicate entry procedures, security updates, or gate changes as crowds arrive. SMS is effective for delivering concise, real-time instructions that prompt quick responses, helping to guide attendees efficiently and support smooth entry experiences.

Template 1:

Hi [First Name], entry update from [Company Name] for [Event Name] on [Date] - use Gate [Location Name] and have your ticket ready. Reply OK and I’ll send the step-by-step details.

Template 2:

Hey [First Name], quick note from [Company Name] - screening is at [Location Name] and doors open at [Time] for [Event Name]. Reply INFO and I’ll send a map and the fastest entry route.

Schedule Changes

Unexpected changes to event times or locations can disrupt plans for attendees. SMS provides a direct way to communicate updates quickly, reducing confusion and helping recipients adjust. The marketing goal is to prompt timely responses and maintain attendee interest despite the shift.

Template 1:

Hi [First Name], quick update from [Company Name] - [Event Name] has been moved to [Location Name] and now starts at [Time] on [Date]. Reply UPDATE and I’ll send the latest details and map.

Template 2:

Hey [First Name], heads up that [Event Name] is rescheduled for [Date] at [Time]. Reply CONFIRM if you’re still planning to attend and I’ll share what’s changed.

Parking Notifications

Sports & entertainment venues can alert attendees about parking availability, lot closures, or traffic delays as they approach the venue. SMS is effective for delivering these updates instantly, prompting quick adjustments and supporting smoother arrivals, with the goal of encouraging timely responses and reducing congestion.

Template 1:

Hi [First Name], parking update from [Company Name] for [Event Name] on [Date] at [Time] - Lot [Location Name] is full and Lot [Location Name] is open. Reply MAP and I’ll send the best route.

Template 2:

Hey [First Name], heads up from [Company Name] - traffic is backing up near [Location Name] for [Event Name]. Reply ALT for an alternate drop-off spot and parking option.

Venue Updates

Sports & entertainment venues frequently update guests about weather-related delays or safety advisories. SMS is effective in this scenario because it delivers urgent information directly, prompting recipients to respond or adjust plans quickly. The marketing goal is to support immediate action and maintain attendee engagement.

Template 1:

Hi [First Name], update from [Company Name] for [Event Name] on [Date] - timing may shift due to conditions near [Location Name]. Reply STATUS and I’ll share the latest start-time window.

Template 2:

Hey [First Name], safety advisory from [Company Name] for [Event Name] at [Time] - we may pause entry if needed. Reply READY and I’ll send the current check-in steps and what to bring.

Post-Event Surveys

Sports & entertainment venues often seek feedback after events to understand attendee experiences and improve future offerings. SMS is effective for post-event surveys because it prompts quick responses while memories are fresh. The marketing goal is to increase response rates and gather actionable insights.

Template 1:

Hi [First Name], thanks for coming to [Event Name] on [Date]. Can you reply with a number 1-5 for your experience, and I’ll send a quick follow-up question.

Template 2:

Hey [First Name], do you have 30 seconds to share feedback from [Event Name]? Reply YES and I’ll send the short survey link from [Company Name].

Create and convert pipeline at scale through industry leading SMS software. Book a Demo with TextUs!