SMS Templates for Subscription-based Retail

Subscription-based Retail teams rely on SMS because it reaches customers where they already pay attention and supports quick, two-way conversations when timing matters. It’s a practical channel for leads, trial check-ins, order or delivery updates, support follow-ups, and renewal moments without feeling overly promotional. This collection provides ready-to-use SMS templates as clear starting points for sales and support workflows.

Subscription Confirmations

Subscription-based Retail uses subscription confirmations when someone starts, renews, or changes a plan and needs immediate clarity on status and next steps. SMS is effective because it reaches people quickly and supports timely replies. The goal is follow-through, reducing missed payments, churn, and support tickets with clear, brief details.

Template 1:

Hi [First Name], your [Subscription Name] on [Plan Name] is confirmed with [Company Name]. Reply CONFIRM to keep it as-is or CHANGE for options.

Template 2:

Hi [First Name], we processed your update to [Subscription Name] and your next renewal is [Renewal Date]. Want a quick recap of what’s included- reply DETAILS or view [Link].

Renewal Reminders

Subscription-based Retail renewal reminders cover the moment a plan is about to continue and details may need review or payment confirmation. SMS works because it is read quickly and supports fast replies. The goal is follow-through, fewer lapses, and reduced churn using brief, time-sensitive instructions.

Template 1:

Hi [First Name], your [Subscription Name] renews on [Renewal Date] with [Company Name]. Reply PAY for the payment link or HELP if something needs updating.

Template 2:

Hey [First Name], quick reminder that [Subscription Name] is set to renew on [Renewal Date]. Reply PAUSE to review options or OK to keep your [Plan Name] active.

Payment Failure Alerts

Subscription-based Retail faces payment failures when a customer's transaction cannot be processed, risking service interruption. SMS is effective for alerting customers instantly, prompting quick resolution. The marketing goal is response, encouraging prompt action to maintain uninterrupted service and reduce account suspensions.

Template 1:

Hi [First Name], we couldn’t process your payment for [Subscription Name] with [Company Name]. Reply UPDATE for a secure link or HELP if something changed.

Template 2:

Hey [First Name], your [Subscription Name] is paused until we receive payment. Reply RESEND to get the payment link or SUPPORT to chat with [Team Name].

Shipment Notifications

A shipment notification lets customers know their order is on the way, providing reassurance and tracking details. SMS is effective here because it delivers timely updates directly to the recipient. The marketing goal is engagement, prompting interest and anticipation for the upcoming delivery.

Template 1:

Hi [First Name], your [Subscription Name] shipment is on the way from [Company Name]. Track it here: [Link] or reply STATUS for the latest update.

Template 2:

Hey [First Name], your [Subscription Name] package has shipped and your expected delivery is [Delivery Date]. Reply TRACK for the link or HOLD if you need to adjust delivery.

Pause Or Modify Notices

When customers want to pause or adjust their subscription, SMS provides a direct way to confirm changes and outline next steps. This approach supports quick responses, helping reduce confusion and incomplete requests while encouraging customers to stay engaged with their subscription options.

Template 1:

Hi [First Name], we got your request to pause [Subscription Name] with [Company Name]. Reply PAUSE to confirm or KEEP to leave your [Plan Name] as-is.

Template 2:

Hey [First Name], want to modify your [Subscription Name] before the next renewal on [Renewal Date]? Reply SKIP to miss the next cycle or SWAP to review plan options.

Upgrade Offers

Subscription-based retail often presents upgrade offers to existing customers, and SMS is effective for delivering these time-sensitive opportunities directly. The marketing goal is to prompt interest and encourage immediate responses, supporting higher conversion rates for plan enhancements.

Template 1:

Hi [First Name], we have an upgrade option for your [Subscription Name] that adds [Feature] before your next [Renewal Date]. Reply UPGRADE for details or NO THANKS to pass.

Template 2:

Hey [First Name], want to compare [Plan Name] with our next tier for [Subscription Name]? Reply COMPARE for a quick breakdown or send a time at [Scheduling Link].

Feedback Requests

Subscription-based retail benefits from requesting feedback after key interactions, as SMS delivers these requests directly and is likely to prompt timely responses. The marketing goal is engagement, gathering actionable insights to improve service and strengthen customer relationships.

Template 1:

Hi [First Name], how did your recent [Subscription Name] experience with [Company Name] go? Reply 1-5 (5=great) and add one thing we should improve.

Template 2:

Hey [First Name], quick check-in after your latest [Subscription Name] update with [Company Name]- did everything go as expected? Reply YES or NO, and if NO share what happened.

Create and convert pipeline at scale through industry leading SMS software. Book a Demo with TextUs!