Texting Guide for Drip Campaigns

Drip campaigns keep customers and leads engaged with a steady flow of relevant, time-based messages. They help build relationships, educate prospects, and move contacts through the funnel automatically. TextUs makes it simple to design, schedule, and manage effective drip campaigns that deliver consistent results.

How TextUs Fits Drip Campaign Workflows

TextUs Campaigns and Sequences can automate message delivery over days or weeks, based on timing or customer actions. You can attach PDFs, images, or GIFs, such as guides, promo sheets, or onboarding visuals, to make your content more engaging.

Keywords like START, INFO, or DEMO can trigger Sequences that handle enrollments and follow-ups automatically.

Replies appear in the Shared Inbox, where marketing or sales teams can monitor responses in real time. Integrations keep data synced with your CRM so you can track leads, conversions, and engagement without manual work.

TextUs also lets you measure deliveries, replies, and clicks across every drip sequence.

What to Set Up First

Connect your CRM or marketing platform so that new leads and contact lists update automatically. Register 10DLC numbers and keep opt-out handling active so STOP and UNSUBSCRIBE can process correctly.

Plan your campaign goal, timeline, and message count. Define your audience (for example, new trials, recent sign-ups, or dormant leads). Create templates for each step in your sequence (welcome, education, offer, and re-engagement) and make sure messaging flows naturally from one text to the next.

How to Create an SMS Campaign With TextUs

1. Choose your audience: Open Campaigns in TextUs and select a segment such as “New Sign-Ups.” This can make sure messages reach fresh leads who are ready to engage.
2. Write your message: Start with a short and friendly introduction. Example: “Hi {{first_name}}, welcome to [Product]! Over the next few days, I’ll share quick tips to help you get started. Reply INFO anytime for help.”
3. Attach media: Include quick-start guides, product screenshots, or helpful PDFs to support learning.
4. Set up an A/B test: Test two versions of your opener or CTA to learn which gets more replies or clicks.
5. Schedule your campaign: Space messages across multiple days or weeks to maintain interest. Avoid sending more than one message per day.
6. Create a keyword: Add a keyword like START, HELP, or DEMO and mention it in your messages. When someone replies, TextUs can enroll them automatically.
7. Link to a sequence: Build a Sequence with multiple steps. For example, “Step 1: Welcome message. Step 2: Tip or resource after 2 days. Step 3: Demo invite after 5 days.”
8. Send and monitor: Launch your drip campaign and track responses in real time. Use the Shared Inbox to answer questions or route high-interest leads to sales.

Example sequence messages:

• Step 1 (welcome): “Thanks for joining [Product]! Here’s a quick-start guide to help you explore: [short URL].”
• Step 2 (education): “Here’s a quick tip—try [Feature] to save time on [Task]. Want a short walkthrough? Reply DEMO.”
• Step 3 (offer): “You’ve seen what [Product] can do. Ready to unlock full features? Reply UPGRADE for pricing.”

Segmentation and Personalization Strategy

Segment contacts by lifecycle stage, product interest, or signup source. Use groups like “Trial Users,” “New Subscribers,” and “Returning Customers.” Exclude anyone who has already converted or opted out.

Personalize each text with first name and context. Example: “Hi {{first_name}}, since you joined [Product] last week, have you tried [Feature] yet? Reply HELP if you need setup support.” Always include fallbacks for missing data to keep messages clean.

Update segments weekly to reflect lead progress or engagement levels. Fresh segmentation helps maintain relevance across every drip sequence.

Template Library for Drip Campaign Scenarios

Keep a structured library of drip templates that align with your funnel stages. Each message should serve a clear purpose and build on the last.

• “Hi {{first_name}}, welcome to [Product]! Here’s your setup guide: [short URL].”
• “Did you know [Feature] can help with [Benefit]? Reply INFO for details.”
• “We’ve added new tools since you joined! Want a demo? Reply DEMO.”
• “Hi {{first_name}}, just checking in. Still exploring [Product]? Reply YES for a quick tip.”
• “Thanks for being with us! Here’s an exclusive offer for loyal users: [short URL].”

Review the template performance monthly with compliance. Replace underperforming messages and optimize timing between each step.

Reporting and Attribution Workflow

Export deliveries, replies, and click data from TextUs weekly. Combine with CRM data to track conversions, demo bookings, or upgrades linked to each drip sequence. Keep campaign names, keywords, and timing consistent for accurate reporting.

Measure reply rate, click-through rate, and conversion rate per message. Compare engagement trends by segment or stage. Summarize findings in a simple weekly or monthly performance report.

Timing and Content Strategy

Drip campaigns work best when spaced strategically. Start with a welcome message, follow with short educational tips, and end with a clear offer or CTA. Keep texts under 160 characters and limit attachments to key resources.

Maintain a friendly, conversational tone. Avoid long gaps between messages; consistency builds trust. End each message with an open-ended question or CTA to encourage replies and interaction.

Managing Replies in the Shared Inbox

All replies appear in the Shared Inbox, giving marketing and sales teams full visibility. The first responder assigns ownership to maintain consistency. Templates can help standardize responses while keeping the tone personal.

Use tags like Drip, Demo, Trial, and Converted to track engagement. Add short notes when passing a conversation to another teammate. Keep alerts active during work hours to follow up while leads are warm.

Compliance and Deliverability for Drip Campaigns

Use registered 10DLC numbers for all campaign traffic. Keep opt-out handling active so STOP and UNSUBSCRIBE can process automatically. Always include “Reply STOP to opt out” in your first message.

Avoid using multiple links or emojis that look spammy. Send during local business hours, and space messages to avoid fatigue. Keep attachments under 1 MB and relevant to the campaign goal.

FAQs About Texting Guide for Drip Campaigns

Can I automate a multi-step drip sequence in TextUs?

Yes. You can set up Sequences with timed steps that send automatically after a trigger or campaign enrollment.

Can I include links or attachments in drip messages?

Yes. TextUs supports URLs, PDFs, and images in both campaigns and one-to-one messages. Attach quick-start guides, product sheets, or short videos for better engagement.

How can I measure drip campaign success?

Track delivery, reply, click, and conversion rates in TextUs. Export data to your CRM to see how many leads converted or took the next step.

How does the Shared Inbox support drip campaigns?

All replies from your drip series appear in one shared view. Teams can assign, tag, and respond quickly, ensuring consistent engagement across every lead.

How often should I send drip messages?

A good cadence is every two to three days for new leads, or weekly for long-term nurture sequences. Monitor engagement to find the best timing for your audience.