Texting Guide for Marketing Managers

Marketing managers rely on quick, engaging communication to drive campaigns, coordinate teams, and measure impact. TextUs makes it simple to send promotional updates, event reminders, and internal notifications that keep everyone aligned and responsive.

How TextUs Fits Marketing Workflows

TextUs Campaigns help marketing managers communicate with leads, customers, and internal stakeholders. You can attach PDFs or images such as campaign one-pagers, promo flyers, or product visuals to make messages more compelling.

Keywords like INFO, RSVP, or DEAL can enroll contacts in Sequences that deliver follow-ups or confirmations automatically.

Replies appear in the Shared Inbox, allowing marketing, sales, and operations to collaborate on real-time responses. Integrations with CRMs and automation tools log every message and metric, giving a clear view of campaign performance.

What to Set Up First

Connect your CRM or marketing automation platform so segments like “Event Attendees” or “Promo Subscribers” sync automatically. Register 10DLC numbers and ensure opt-out handling is active so STOP and UNSUBSCRIBE processes are handled correctly.

Create templates for promotions, event invites, reminders, and feedback requests. Assign Shared Inbox visibility so marketing and sales can coordinate replies during active campaigns.

How to Create an SMS Campaign With TextUs

1. Choose your audience: Open Campaigns in TextUs and select a list such as “VIP Customers” or “Webinar Registrants.” This ensures your message reaches the right audience.
2. Write your message: Keep it short and action-oriented. Example: “Hi {{first_name}}, our [Event Name] starts tomorrow! Want the link or agenda? Reply INFO and I’ll send it right over.”
3. Attach media: Add a flyer, product image, or agenda for clarity. Attachments can improve engagement and reduce confusion.
4. Set up an A/B test: Try different openers or CTAs to learn what earns more replies.
5. Schedule your campaign: Send during business hours or right before an event for timely engagement.
6. Create a keyword: Add a keyword like RSVP or DEAL and reference it in your message. TextUs will capture replies automatically.
7. Link to a sequence: Connect the keyword to a two-step sequence. Example: “Step 1: Send the confirmation or link. Step 2: Follow up after 24 hours with a reminder or thank-you note.”
8. Send and monitor: Launch your campaign, review responses, and route leads or questions to the right team.

Example sequence messages:

• Step 1 (auto-reply): “Thanks, {{first_name}}! Here’s the event link: [short URL].”
• Step 2 (reminder): “Don’t forget—[Event Name] starts soon. Here’s the agenda: [short URL].”

Segmentation and Personalization Strategy

Segment contacts by engagement level, purchase history, or campaign type. Use lists like “Active Customers,” “New Leads,” or “Past Event Attendees.” Exclude inactive or opted-out contacts to protect deliverability.

Personalize with first name and campaign context. Example: “Hi {{first_name}}, since you joined our [Webinar], you can get early access to [Offer]. Reply DEAL to claim.” Keep personalization short but relevant.

Update segments weekly so your audience stays current. Personalized, timely messaging can increase reply rates by up to 25%.

Template Library for Marketing Scenarios

Maintain a small library of templates that match your most frequent campaigns. Each should focus on one clear action.

• “Hi {{first_name}}, thanks for joining our community! Want a sneak peek at our new [Product]? Reply INFO.”
• “Reminder: [Event Name] starts tomorrow at [Time]. Want the link? Reply RSVP.”
• “Exclusive deal: [Offer Details]. Reply DEAL to redeem before [Date].”
• “Quick question—enjoyed your last [Webinar/Product]? Reply FEEDBACK to share your thoughts.”
• “Hi {{first_name}}, our new campaign for [Product] is live. Want the early access page? Reply START.”

Review the template performance monthly with compliance. Refresh offers and dates, retire old ones, and keep tone consistent with brand style.

Reporting and Attribution Workflow

Export deliveries, replies, and clicks from TextUs weekly. Combine them with CRM metrics such as conversions, registrations, or lead scores. Keep campaign name, segment, keyword, and send time consistent for tracking.

Track reply-to-click and click-to-conversion ratios. Compare openers and timing to identify the strongest performing campaigns. Summarize findings in a short monthly report for stakeholders.

Event Promotion and Engagement Strategy

TextUs works perfectly for event-related messages. You can send invites, confirmations, and reminders. Keep each message focused on one action, such as RSVP or access link delivery.

Example timeline:

• Two weeks before – Invite with keyword RSVP.
• Two days before – Agenda or reminder with link.
• Event day – Quick “We’re live” notification.
• One day after – Follow-up with thank-you and feedback link.

This structure maintains engagement throughout the event cycle.

Managing Replies in the Shared Inbox

All replies appear in the Shared Inbox so marketing, sales, and operations can collaborate. The first responder assigns ownership and tags the thread. Templates ensure consistency, while personalized notes make replies authentic.

Use tags like Promo, Event, Feedback, or Lead to track thread types. Add short context notes before passing to another team member. Keep notifications active during campaign hours to capture leads in real time.

Compliance and Deliverability for Marketing Managers

Use registered 10DLC numbers for all marketing messages. Keep opt-out handling active so STOP and UNSUBSCRIBE process automatically. Include “Reply STOP to opt out” in your first message.

Avoid spam triggers like multiple links, emojis, or all caps. Keep attachments under 1 MB and send during business hours. Follow frequency caps to maintain trust and engagement.

FAQs About Texting Guide for Marketing Managers

Can I attach promotional materials or flyers?

Yes. TextUs allows PDFs, images, or GIFs in both campaigns and one-to-one conversations. Many marketing managers attach event invites or offer cards to boost engagement.

Can I automate campaign reminders and follow-ups?

Yes. You can link keywords like RSVP or DEAL to Sequences that send follow-up messages automatically.

Can I track campaign performance in TextUs?

Yes. You can review deliveries, replies, and clicks within TextUs and export results for CRM attribution.

How does the Shared Inbox help marketing teams?

It allows multiple marketers and sales reps to manage replies together. Tags, notes, and ownership keep communication organized.

What metrics should I track for campaign success?

Monitor delivery, reply, click, and conversion rates. Compare A/B test results to refine timing and message tone for better engagement.