Inside TextUs: February 2021 Product Updates
Written by
Published
February 24, 2021
Meet the New Analytics
More insight into your team’s texting than ever.
Now more detailed than ever, the Analytics page provides a breakdown of Users, Message Deliverability, and User Engagement.You can also customize the delivery of your Analytics Report to work with your schedule:
For more information on how to access and use the new Analytics, click here.
What Else is New?
Improvements were made to increase platform performance and transparency. For example, when importing a larger group of Contacts, you may see a message letting you know that we’re working on creating your Contacts:
We know how important getting inbox notifications are!
The platform better re-establishes network connectivity after you’ve had internet issues like brief outages, spotty wifi, or you change networks (e.g. wifi to cellular).Also, Webhooks can now relay opt out and opt in information. If you use our webhooks already, make sure you’re on v3 webhooks. What is 10DLC?
What is 10DLC?
You may have heard about the upcoming A2P 10DLC (10 digit long code) industry-wide changes that have been specially designed and sanctioned for business messaging. TextUs has plans in place to keep our customers successful amidst these changes.More information will be coming soon.If you have any questions, please reach out to your Account Manager to discuss.
Happy Texting!-Team TextUs
Continue Reading
Frequently Asked Questions
What new features did TextUs launch in February 2021?
TextUs launched enhanced analytics in February 2021, including more detailed reporting on user activity, message deliverability, and user engagement metrics with customizable delivery options.
How does TextUs analytics help sales and recruiting teams improve performance?
TextUs analytics shows teams which messages are getting responses, which users are most active, and how deliverability rates are trending, enabling data-driven improvements to messaging strategy.
Why is analytics important for business texting programs?
Analytics enables teams to optimize what is working, identify messages that are not performing, catch compliance issues early through opt-out tracking, and demonstrate ROI to leadership.
Business Texting
Built for Results
Create and convert pipeline at scale through industry leading SMS software