TextUs Tips: Using High Volume Text Messaging to Fuel Your Communications & Marketing Strategy [REFERENCE GUIDE]
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Published
March 10, 2021
Cutting through the clutter is a perpetual battle for today’s marketing leaders. In order to support an omnichannel strategy, messaging needs to move beyond email and social media. When text messaging needs exceed campaign limits, a high volume account from TextUs will support mass messaging strategies, delivering to a high number of recipients at a single time.How is High Volume messaging different from a typical SMS campaign?Oftentimes, a standard texting app will only limit campaign sizes to 100 recipients or less. When business needs call for larger groups of recipients, it is important to leverage a specific account that is designed to deliver high volumes of text messages at the same time.Text message marketing typically seeks to reach a large number of recipients and as such, benefits greatly by leveraging a high volume messaging account.In this version of TextUs Tips, we outline some of the top ways marketers can support a multi-channel communication strategy using high volume text messaging.
4 Ways to Utilize High Volume SMS to Support a Multi-Channel Communication Strategy:
1. Quickly execute on marketing campaignsSMS cannot be overlooked in today’s multi-channel marketing efforts. It’s a fast, direct and effective way to communicate with customers and prospects alike and text enjoys as high as a 98% open rate.2. Conduct market research using SMSHoping to gather market insights via survey? Think about sending it via text. Research shows 31% of recipients will respond to a survey via SMS.3. Solicit and acquire customer feedbackEncourage customer reviews and feedback by sending an invite by text message. With an average response time of90 seconds or less and read rates over 97%, texting is a quick and immediate way to solicit feedback.4. Send flash sales and special offersSupport your other marketing channels with special offers via SMS. Over half of consumers want to get offers via text, but as few as 11% of businesses send them.SMS represents a major opportunity to capture incremental revenue and build customer loyalty.Check out the full list below for a quick reference guide on how to better use High Volume text messaging in your communication strategy>>
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Frequently Asked Questions
What is high volume text messaging and when does a business need it?
High volume text messaging supports sending large numbers of messages simultaneously — often thousands per hour — making it necessary for mass marketing campaigns, large-scale hiring events, emergency notifications, or any use case where standard campaign throughput is insufficient.
How does high volume SMS differ from standard campaign messaging?
Standard campaign limits apply to typical business SMS use cases. High volume accounts offer significantly higher throughput — more messages per second — making them suitable for large-scale simultaneous sends where timing and delivery speed are critical.
What are the compliance requirements for high volume SMS campaigns?
High volume campaigns require 10DLC registration or a dedicated short code with carrier-approved use cases. All contacts must have provided prior express written consent, and messages must include opt-out instructions. Higher volume increases compliance scrutiny from carriers.
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