Zapier SMS Integration: Automate Messages Across Your Stack

Every missed follow-up or delayed message is a lost opportunity. If your team spends time toggling between platforms or manually sending reminders, it’s time to automate.

Zapier SMS integration connects your SMS marketing platform with multiple apps to send texts automatically based on actions or triggers. Campaigns are sent timely, data stays synced, and your team spends less time on repetitive tasks.

In this article, we’ll break down what Zapier SMS integration is, provide time-saving SMS templates, and step-by-step guidance to help you start building smarter, faster messaging workflows.

TL;DR

• Zapier SMS integration automates text messages by connecting your SMS platform with thousands of business apps.
• Common workflows include auto-creating contacts from Zoho CRM, sending SMS follow-ups after Salesloft calls, and notifying teams via Slack when new messages arrive.
• Prebuilt Zaps make it easy to launch common workflows without manual setup or coding. Custom Zaps allow full control over when and how messages are sent across your tools.
• TextUs pairs with Zapier to help you automate conversations and stay responsive without switching systems.

What is Zapier Integration?

Zapier is a workflow automation platform that connects other apps you use every day. It acts as a connector between your CRMs, form tools, calendars, spreadsheets, or email platforms.

A typical Zapier integration uses two parts:

• Trigger: An event in one app that starts a workflow (e.g., a form submission, a new lead, or a scheduled event)
• Action: What happens in the connected app after the trigger (e.g, send an SMS, create a contact, or notify your team)

With the new Zapier integration, TextUs can now work with tools like Slack, Google Calendar, Salesloft, ActiveCampaign, Zoho CRM, Google Sheets, and thousands more.

Now, your most important conversations can be triggered and tracked automatically, so your team can focus on engaging customers instead of managing systems.

If you’re syncing contact data or automating follow-ups, this integration helps your conversations move at the speed of your business.

Explore Zapier + SMS integration — book a demo with TextUs today!

Prebuilt Zap Templates to Get You Started

If you’re new to automation or just looking to save time, TextUs has ready-made workflows that can simplify your setup and help teams start sending texts based on specific events or CRM activity.

Instant Slack Notifications for Incoming Texts

With this Zap, every time a new message is received in TextUs, your team is immediately notified in a Slack channel of your choice.

This keeps the right people in the loop without having to refresh inboxes or toggle between apps. It’s useful for teams that manage shared conversations or rotate responsibilities.

Create TextUs Contacts from Zoho CRM

You can automatically create a contact in TextUs whenever a new record is added to Zoho CRM. This Zap pulls in details like the contact’s name, phone number, business name, and tags. 

Therefore, you’re not working off an existing record that’s missing data or disconnected.

Send a Message After a Call Is Logged in Salesloft

This template allows your team to follow up instantly after a call is logged. Once a call is recorded in Salesloft, the Zap acts as a trigger app to trigger SMS messages through TextUs.

It’s a smart way to keep conversations moving and ensure every prospect or client receives timely follow-up while the conversation is still fresh.

Convert Jotform Submissions into TextUs Contacts

When someone fills out a form through Jotform (you’ll see the Jotform logo appear when setting it up), this Zap automatically creates a new contact in TextUs. 

It’s ideal for new Jotform submissions tied to lead capture, job applications, registrations, or any intake form.

Trigger an SMS When an Email Bounces in ActiveCampaign

Instead of letting email bounces go unresolved, this Zap sends an SMS to the contact using TextUs. It gives you another chance to confirm the person’s information or re-engage them through a more reliable channel like text messaging.

Track Opt-Outs in Google Sheets Automatically

Every time a contact opts out of receiving SMS messages, this template logs their phone number and details in a designated Google Sheet. 

This gives your team a live, centralized view of unsubscribe activity to support compliance and record-keeping.

Send Calendar-Based SMS Reminders

You can trigger reminder messages from Google Calendar (look for the Google Calendar logo) using this template. You might send SMS notifications based on upcoming events, meetings, or appointments to reduce no-shows and boost attendance.

Benefits Beyond the Templates

While the prebuilt Zap templates make it easy to get started, the real strength of the integration lies in how much you can customize. You can build Zaps that match your exact communication process and support your customer base with more flexibility and scale.

Trigger TextUs Messages From Virtually Any App

With support for thousands of apps, Zapier lets you trigger SMS messages from nearly anywhere. Whether it’s Facebook Lead Ads, a CRM update, or a form submission, you can automate messages when it matters most.

This helps your team stay responsive without having to manually track these events. It also ensures your contacts receive the right message content at the point of action.

Sync Contact Details Across Systems in Real Time

Instead of updating contact records in multiple systems, you can use SMS by Zapier to keep contact data aligned. When a contact is added or changed in one platform, that existing data is immediately updated in TextUs.

It reduces the chance of missing critical updates, ensures messaging accuracy, and makes sure your team always has access to the latest contact information.

Log TextUs Activity in Other Business Tools

You can automatically track and log important activity from TextUs into project management tools, spreadsheets, CRMs, or support platforms.

For example, you might want to log specific action responses into a spreadsheet, notify a manager of status changes, or tag a contact when a conversation needs confirmation or review.

This improves visibility across your organization without requiring team members to update status or copy over conversations manually.

Build Automations Unique to Your Workflow

Every team has its own process, and the TextUs + Zapier integration is built to adapt. You can design custom, multi-step Zaps with filters, conditions, and branching logic that support complex workflows.

For example, a service team might set up a workflow that sends MMS follow-ups after customer intake, or a sales team might automate messages for new leads coming from form submissions or Google Calendar events.

You are in full control of how and when communication happens. This level of customization ensures your automation strategy scales with your business, not the other way around.

How to Set Up the TextUs Zapier Integration

Setting up the TextUs connection in Zapier is a one-time task that lets your team automate text messaging workflows across more than 8,000 applications.

After completing this setup, you will be able to use TextUs to send messages, update contacts, and trigger automated actions based on the tools you already use.

1. Log in to your Zapier account.
2. Navigate to the Apps Connections page.
3. Under the Connections tab, click Add connection.
4. Search for and select TextUs (not “TextUs 1.0.0”)
5. Enter your API Key and Account Slug:
   
   • API Key: Must be generated from an organization admin account
   • Account Slug: Found in your URL at next.textus.com/your-slug/inbox/open
6. Click Yes, Continue to TextUs to complete the connection.

Note: This connection only needs to be set up once. All messages sent through Zaps will use the authenticated admin account as the sender.

Run Better Conversations With Less Busywork—Start Automating with TextUs!

Your conversations deserve to move as fast as your business does. With the Zapier and TextUs integration, you can keep them moving faster, smarter, and with less manual work.

Whether you want to send SMS messages when a deal closes or notify your team the moment a message comes in, this integration gives you complete control without writing a single line of code.

You can build powerful workflows that keep your team responsive and your communication consistent, without jumping between systems.

Start automating your outreach and turn routine communication into high-impact conversations. Book a demo with TextUs today!

FAQs About Zapier SMS Integration

Can Zapier send text messages?

Yes, it can, but with integration. Zapier lets you connect to SMS platforms like TextUs to send text messages automatically. You just need to set up a Zap that tells TextUs when to send a message based on an action from another app, such as a form submission or a new contact in your CRM.

Is there any free API to send SMS?

Some providers, such as Twilio, offer limited free credits for testing purposes. However, most business-ready SMS platforms charge based on usage.

Free APIs often come with a limited number of messages and lack features that companies rely on, such as text alerts, opt-out tracking, or message logging tied to contacts.

Can you automate SMS messages?

Yes. SMS automation is one of the most valuable features Zapier supports. You can build automations to send messages based on real-time actions. These automations can be easily managed using the Zap editor, giving your team control without needing technical skills.

Is Zapier or IFTTT better?

Zapier is better suited for business workflows. It connects with thousands of professional apps and supports multi-step automation with trigger, action, and logic. IFTTT is more consumer-focused, often used for smart devices and home automation. 

If your company relies on tools like CRMs, scheduling platforms, or communication systems, Zapier offers the scale and control required to manage business communication at speed.

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