SMS Benchmarks for Agriculture, Forestry, Fishing and Hunting

Teams in agriculture, forestry, fishing and hunting rely on timely communication to coordinate crews, manage resources and navigate seasonal demands. This guide explores key SMS benchmarks that shape performance and engagement across these working environments.

The following stats come from analyzing 899 engaged contacts.

Average Response Rate

The average response rate in agriculture, forestry, fishing and hunting is 99.44 percent, reflecting how consistently producers, operators and field workers reply to SMS messages about daily activity.

Response rate represents the proportion of delivered texts that receive a reply, found by dividing the number of responses by the total successful messages. In this sector it signals how reliably crews communicate about weather shifts, equipment use, harvest timing, livestock needs or safety checks.

When response rates are this strong, coordination across dispersed fields, forests and vessels is usually tighter, helping operations run smoothly while protecting people, animals and natural resources.

Average Opt-Out Rate

The average opt-out rate for agriculture, forestry, fishing and hunting is 0.00 percent, which reflects exceptionally stable subscriber relationships in these resource based fields.

Opt-out rate represents the portion of contacts who reply STOP or otherwise remove their number from a text list after receiving messages.

It is calculated by dividing the total number of unique opt-outs by the total count of successfully delivered texts over a given period, then expressing that result as a percentage.

In agriculture, forestry, fishing and hunting, this figure matters because it signals whether alerts on weather, safety, compliance updates, harvest timing, and equipment logistics remain welcome and trusted.

Average Click-Through Rate

The average click-through rate in agriculture, forestry, fishing and hunting is 11–16% and reveals how often people tap links in text messages related to land, crops, livestock or wild catch.

This metric shows the portion of delivered SMS that results in at least one click on a tracked URL.

To calculate click-through rate, divide the number of link clicks by the number of successfully delivered texts, then multiply by 100.

In agriculture, forestry, fishing and hunting, a strong click-through rate signals that updates on weather, input prices, equipment, compliance or harvest logistics feel timely and useful, guiding better communication choices.

Average Conversion Rate

the average conversion rate for agriculture, forestry, fishing and hunting is 12–20%, reflecting how many people complete a key step after receiving a text message.

This could mean booking a farm tour, confirming a timber order, or subscribing to harvest updates.

Conversion rate is calculated by dividing the number of successful outcomes by the total texts that reach recipients, then multiplying by 100 to get a percentage.

In agriculture, forestry, fishing and hunting, this metric shows how clearly and effectively messages support planning, inventory use, and coordination with buyers and partners.

Average Delivery Rate

The average delivery rate for agriculture, forestry, fishing and hunting is 98–99%, reflecting that nearly every SMS reaches producers, field teams, and suppliers when it matters most.

This level of reliability supports time sensitive coordination around planting windows, weather alerts, equipment servicing, and quota or catch updates.

Delivery rate is calculated by dividing all successfully delivered messages by the total sent, after removing texts that fail because of invalid contacts or carrier filtering.

In agriculture, forestry, fishing and hunting, a strong delivery rate is crucial for smooth logistics, worker safety updates, compliance notifications, and rapid response to changing environmental conditions.

Average Open Rate

The average open rate is 98%, which means text messages are almost always seen in agriculture, forestry, fishing and hunting.

Producers, crews, and inspectors typically keep their phones close, so critical field updates sent by text rarely go unnoticed.

Open rate is the percentage of delivered messages that recipients actually view.

It is calculated by taking the number of opened texts, dividing by the number successfully delivered, then multiplying by 100 to convert into a percentage.

This metric matters in agriculture, forestry, fishing and hunting because weather alerts, equipment issues, safety notices, and harvest schedules depend on rapid, reliable communication.

Average Time to Read

The average time to read an SMS in agriculture, forestry, fishing and hunting is 3 minutes.

Time to read describes how long it takes workers or managers to open and view a text after it has been successfully delivered to their device.

It is calculated by tracking the time gap between message delivery and first open for many texts, then averaging those intervals.

This matters in agriculture, forestry, fishing and hunting because rapid reading affects harvest timing, weather and safety alerts, equipment coordination, crew movements, and handling of perishable stock across dispersed sites.

Average Response Time

The average response time for agriculture, forestry, fishing and hunting is 90 seconds, highlighting how quickly people typically respond after receiving a text update.

Response time is the gap between when a text is delivered and when the first reply is sent, averaged across all conversations.

It is calculated by tracking every message delivery time, pairing it with the first response, then averaging those intervals across a chosen period.

Response time matters in agriculture, forestry, fishing and hunting because timely replies help coordinate field work, adapt to weather changes, and make sure crews and suppliers stay aligned.

Average Bounce Rate

The average bounce rate is 1–2% in agriculture, forestry, fishing and hunting, which signals that hardly any SMS notifications fail to reach recipients.

Bounce rate is calculated by taking the number of messages that never get delivered, dividing by all texts sent, then converting that figure into a percentage.

This metric matters in agriculture, forestry, fishing and hunting because timely delivery supports weather alerts, safety updates, and crew coordination across fields, forests, and vessels.

When bounce rate stays consistently low, operators can make sure contact records stay current so daily planning, harvest logistics, and compliance communication remain reliable.

Average Messages per Conversation

Agriculture, forestry, fishing and hunting businesses see an average of 5.2 messages per conversation, which signals high engagement.

This metric captures how many messages are exchanged in a single text thread between a producer and a contact.

It is calculated by taking the total number of messages sent and received and dividing that by the total number of separate conversations.

In agriculture, forestry, fishing and hunting, a higher average often reflects detailed coordination about schedules, weather impacts, inventory, and safety updates.

Tracking this level of interaction helps teams refine workflows, respond more precisely, and make sure partners and customers stay informed at every step.

Overview of Agriculture, Forestry, Fishing and Hunting

The agriculture, forestry, fishing and hunting sector relies on rapid coordination across dispersed locations, changing weather patterns and fluctuating supply conditions.

Workers, suppliers and buyers often operate in remote areas with limited access to traditional channels, so communication must be direct, resilient and easy to access on basic devices.

SMS offers immediate delivery, near universal reach and very high open rates, which supports fast information flow when timing directly affects productivity and safety.

By reducing delays and cutting through noisy inboxes, SMS helps organizations respond quickly to field conditions, manage expectations along the supply chain and keep stakeholders informed.

This leads to smoother daily operations, stronger relationships and a more responsive customer experience.

SMS Use Cases in Agriculture, Forestry, Fishing and Hunting

SMS is valuable for agriculture, forestry, fishing and hunting because it sends time-sensitive alerts and coordinates remote operations.

It reduces downtime and speeds response to weather, equipment, and labor issues.

Send location-aware assignments and check-in prompts to tractor, harvester, and logging crews to make sure tasks are tracked.

Send immediate weather and pest alerts to growers and foresters with actionable steps to make sure treatments and harvests are timed correctly.

Trigger low-inventory alerts and one-tap reorder links for feed, seedlings, nets, and engine parts to reduce equipment downtime.

Notify buyers and distributors with harvest readiness, delivery windows, and invoice links to make sure perishable cargo moves without delay.

FAQs About SMS Benchmarks for Agriculture, Forestry, Fishing and Hunting

How can farmers use SMS to improve daily operations in agriculture, forestry, fishing and hunting?

SMS can be used to coordinate workers, schedule equipment use, and communicate changes in field or weather conditions. It helps everyone stay aligned even in remote areas with limited internet access.

Producers can also send quick updates about livestock health, harvesting times, or safety alerts. This reduces misunderstandings and saves time that would otherwise be spent on calls or in-person meetings.

What types of SMS updates are most helpful for field and forest workers?

Workers benefit from SMS messages that share daily task lists, location instructions, and changes in work priorities. Clear texts about start times, break schedules, and machinery availability keep operations running smoothly.

In forestry, SMS can alert crews to restricted zones, fire risks, or new planting areas. Fishers can receive texts about dock assignments, unloading times, and maintenance checks for boats and gear.

How can SMS support safety and compliance in agriculture, forestry, fishing and hunting?

Managers can use SMS to remind teams about safety protocols, protective equipment, and hazard zones. Quick texts before shifts help workers remember critical procedures and reduce the chance of accidents.

Compliance notices, such as spraying schedules or restricted entry intervals, can be shared by SMS so everyone gets the same clear message. This makes it easier to follow regulations and document that staff were informed.

What role can SMS play in building stronger relationships with buyers and suppliers?

Producers can use SMS to confirm delivery times, share pickup locations, and notify buyers about product availability. This creates a reliable communication channel that reduces confusion around orders and logistics.

Suppliers can text when inputs like feed, seed, or fuel are on the way or delayed. Regular, concise SMS updates help maintain trust and keep the entire supply chain better coordinated.