SMS Benchmarks for Cleaning Services

Understanding SMS benchmarks is crucial for cleaning services teams aiming to refine client communication and service updates. This guide explores the core SMS performance metrics influencing success in this practical and detail oriented industry.

Average Response Rate

The average response rate in cleaning services is 18 to 28 percent, reflecting how often customers reply to SMS messages about visits or service details.

Response rate describes the proportion of messages that receive a reply.

It is calculated by dividing the number of responses by the total texts successfully delivered, then multiplying by one hundred.

In cleaning services this metric shows how engaged clients are when confirming appointments, rescheduling visits, or clarifying access instructions.

When response rates stay strong, teams can make sure cleaners arrive at the right time, address special requests, and reduce missed visits or last minute changes.

Average Opt-Out Rate

The average opt-out rate for cleaning services is 0.5–1.0 percent, a range that reflects how clients respond to routine updates about appointments, quotes, and service reminders.

The opt-out rate is the percentage of contacts who reply STOP or otherwise remove themselves from your text list compared with all successfully delivered messages.

You calculate it by dividing total opt-outs by total texts that reached customers, then multiplying by 100 to get a percentage.

In cleaning services, this figure signals whether messages feel genuinely helpful or increasingly intrusive, guiding how often you send updates, what you include, and how you respect client preferences.

Average Click-Through Rate

The average click-through rate in cleaning services is 9–14% and reveals how frequently customers interact with links in SMS updates and promotions.

This metric tracks the portion of delivered text messages that result in at least one tap on a monitored URL.

To figure it out, you divide total link clicks by the number of messages that were successfully delivered, then multiply that result by 100.

In cleaning services, click-through rate shows whether messages feel timely and relevant, supporting better choices about reminders, quotes, service updates, and follow up communication.

Average Conversion Rate

The average conversion rate for cleaning services is 0.8–1.5%, which reflects how many people act after receiving a message or reading a promotion.

Conversion rate describes the share of recipients who complete a specific outcome such as booking a cleaning visit, requesting a tailored quote, or confirming a recurring service.

It is calculated by taking the number of successful responses and dividing it by the number of messages or visits, then expressing that result as a percentage.

For cleaning services, this figure matters because it shows how well communication turns interest into scheduled jobs and helps make sure marketing time and resources are used wisely.

Average Delivery Rate

The average delivery rate for cleaning services is 98–99%, which shows that SMS updates almost always reach the customer device as planned.

This steadiness supports dependable communication between cleaning teams and clients at every stage of the service.

Delivery rate is calculated by dividing messages that arrive successfully by the total number sent, after removing texts that bounce because of invalid numbers or carrier filtering.

In cleaning services, this measure is crucial since staff depend on fast SMS for appointment reminders, entry instructions, schedule changes, staff dispatch details, and post visit follow ups.

Average Open Rate

The average open rate is 98%, which means almost every text message sent in cleaning services is actually seen by clients.

Such a consistently high open rate shows that text remains a reliable way to share updates like appointment reminders, crew arrival times, or changes in service scope.

Open rate describes the proportion of successfully delivered messages that recipients end up opening.

It is found by taking the total number of opened texts, dividing by the number of delivered texts, then multiplying the result by 100.

For cleaning services, open rate matters because rapid attention to messages helps avoid missed visits, scheduling conflicts, and confusion about what work will be completed.

Average Time to Read

The average time to read an SMS in cleaning services is 3 minutes.

Time to read describes how long it takes recipients to open and look at a text after it has been delivered to their device.

It is calculated by tracking the time gap between successful delivery and the first open for many individual messages, then averaging those gaps.

This metric matters in cleaning services because quick reading supports fast responses to same day bookings, schedule changes, staff dispatch, safety notices, and access instructions.

Average Response Time

The average response time for cleaning services is 90 seconds, showing how quickly customers usually answer after they receive a text message.

Response time is the span between a message arriving on a phone and the moment the first reply is sent.

It is calculated by taking this time gap for every conversation and finding the average across all replies.

In cleaning services, response time matters because quick answers help teams confirm appointments, update job details, and handle schedule changes smoothly.

Fast responses also make sure cleaners can adjust to access issues or special requests before they arrive.

Average Bounce Rate

The average bounce rate is 1–2 percent, which shows that only a very small portion of SMS alerts for cleaning services never make it to the intended recipients.

This indicates that customer contact details are usually accurate and that routing through carriers tends to be reliable.

Bounce rate is calculated by dividing how many texts fail to deliver by the total number of SMS messages sent, then converting that figure into a percentage.

In cleaning services, this metric matters because dependable delivery keeps scheduling notifications, service reminders, staff coordination updates, and follow up messages consistent and predictable.

Why Are SMS Metrics Important?

Sms metrics matter for cleaning services because they show how well businesses stay in touch with busy clients who depend on fast updates and clear communication.

Whether confirming appointments, sending arrival notifications, or following up after a visit, strong sms performance helps make sure important details reach customers at the right time.

Delivery rate, open rate, and response rate reveal how actively clients are engaging with messages.

Conversion and click through rates highlight how effectively those texts lead to actions such as booking recurring cleanings or adding extra services.

By tracking these metrics, cleaning services can refine their messaging, improve reliability, and build stronger client loyalty.

Overview of Cleaning Services

Cleaning services rely on accurate and timely communication to coordinate staff, manage changing schedules, and meet client expectations.

Clients expect quick updates, clear instructions, and minimal disruption to their homes or workplaces.

Traditional channels often create delays or missed messages, which can affect service quality and team productivity.

SMS provides a fast and dependable way to reach both customers and field teams, with near universal accessibility and very high open rates of around 98 percent.

It supports real time coordination, helps reduce misunderstandings, and keeps operations running smoothly.

By using SMS for concise, focused communication, cleaning services can maintain efficiency, build trust, and deliver a more consistent customer experience.

SMS Use Cases in Cleaning Services

SMS delivers fast, reliable updates that help cleaning services coordinate crews, confirm appointments, and reduce missed jobs.

This direct channel improves scheduling accuracy, client communication, and same-day responsiveness for both residential and commercial accounts.

 Appointment confirmations - Send automated booking confirmations and timed reminders that make sure clients are ready and reduce travel time for crews.

 Day-of crew coordination - Share route changes, last-minute cancellations, and supply needs with teams via concise texts to make sure responses are faster and downtime is minimized.

 Payment and follow-up prompts - Send secure payment links, post-service satisfaction surveys, and rebooking offers to speed collections and capture repeat business.

FAQs About SMS Benchmarks for Cleaning Services

How can cleaning services use SMS to manage appointment reminders effectively?

Cleaning services can use SMS to send friendly reminders a day before and on the morning of the visit. This helps clients remember their appointments and reduces last-minute confusion or missed visits.

They can also include brief instructions, such as preparing access or securing pets, so the team can start work quickly upon arrival.

What kind of SMS messages help cleaning services improve customer communication?

Cleaning services can send SMS messages for booking confirmations, arrival notifications, and completion updates. This keeps clients informed at every step and reduces the need for phone calls or emails.

They can also use SMS to answer quick questions, such as availability or rescheduling, which makes communication fast and convenient for both sides.

How can cleaning services use SMS to handle last-minute changes or cancellations?

Cleaning services can quickly message clients when there are unexpected delays or schedule adjustments. This keeps customers updated in real time and helps maintain trust even when plans change.

Clients can also reply via SMS to cancel or move an appointment, which makes the process smoother and avoids long back-and-forth conversations.

How should cleaning services collect consent for SMS communication from customers?

Cleaning services should ask customers to opt in to SMS updates during booking, whether online or over the phone. This makes sure clients know they will receive texts about their appointments and related information.

They should also clearly tell customers how to stop receiving messages if they change their mind, so communication always respects customer preferences.