SMS Benchmarks for Home Goods

SMS benchmarks offer useful insight for teams in home goods as they refine how they connect with shoppers and repeat buyers. This guide explores the core SMS performance metrics that reflect customer behavior and channel effectiveness.

Average Response Rate

The average response rate in home goods is 22 to 30 percent, reflecting how often customers reply to text messages about products and orders.

Response rate captures the proportion of shoppers who respond to an SMS, found by dividing the number of replies by the count of successfully delivered texts.

In home goods, this metric reveals how clearly stores communicate about inventory, shipping updates, warranties, and style guidance. When response rates are strong, shoppers feel that information is timely and relevant, which supports smoother service interactions and more confidence in every purchase decision.

Average Opt-Out Rate

The average opt-out rate for home goods is typically around 0.8 to 1.2 percent, signaling how comfortable shoppers feel with ongoing messages.

The opt-out rate captures the percentage of subscribers who reply STOP or remove themselves from your SMS list after receiving texts.

It is calculated by dividing the number of opt-outs in a period by the total count of messages successfully delivered, then multiplying by one hundred.

For home goods brands, this metric highlights whether promos for decor, seasonal items, or restocks feel helpful or overwhelming to customers.

Keeping a modest opt-out rate helps maintain a loyal audience that stays receptive to style ideas, product launches, and practical updates.

Average Click-Through Rate

The average click-through rate in home goods is 9–11% and reveals how frequently shoppers tap the links they receive in SMS messages.

This metric captures how successfully a text message prompts someone to visit a tracked URL.

To find click-through rate, divide the number of link clicks by the number of delivered messages, then multiply by 100.

In home goods, click-through rate highlights whether texts about new collections, seasonal decor, back in stock items, or personalized recommendations truly resonate, guiding better timing, content, and segmentation choices.

Average Conversion Rate

The average conversion rate for home goods is 1.0–1.5%, reflecting the share of people who complete a purchase after receiving a message.

Conversion rate compares how many successful outcomes occur against the total number of messages that reach customers.

You calculate it by dividing completed purchases or other defined successes by delivered messages, then expressing the result as a percentage.

For home goods brands, this metric is important because it reveals how effectively messaging supports product discovery, drives sales of furniture and decor, and helps teams make sure communication matches shopper preferences.

Average Delivery Rate

The average delivery rate for home goods is 98–99%, indicating that almost every text message successfully reaches the shopper or household member as planned.

This reliability supports smooth coordination between retailers, delivery partners, and customers for updates on stock, shipping windows, and arrivals.

Delivery rate is calculated by taking the number of messages that arrive on the recipient’s device and dividing it by all texts sent, excluding those blocked by carriers or sent to invalid phone numbers.

In home goods, this metric matters because families depend on accurate SMS updates for furniture drop offs, large item scheduling, installation visits, and problem resolution.

Average Open Rate

The average open rate is 98%, a sign that shoppers in home goods nearly always read the text messages they receive.

This rate describes the portion of delivered texts that people actually open on their phones.

To find it, you take the total number of opened messages, divide it by the total number of successfully delivered texts, then multiply the result by 100 to get a percentage.

In home goods, open rate matters because product updates, delivery notices, and care tips need to be seen quickly so customers stay informed and confident about their purchases.

Average Time to Read

The average time to read an SMS in home goods is 3 minutes.

Time to read describes how long it typically takes customers to open and view a text after it has been successfully delivered to their phone.

It is calculated by tracking the interval between delivery and first open for many messages, then averaging those results into a single benchmark.

This metric matters in home goods because quicker reading supports timely responses about delivery windows, stock changes, assembly updates, seasonal product drops, and limited offers, helping stores plan staffing and inventory while shoppers stay confident in their purchases.

Average Response Time

The average response time for home goods is 90 seconds, showing how quickly shoppers usually respond after getting a text message.

Response time is the span between when a text arrives and when a customer first replies.

It is calculated by adding up these individual gaps for every conversation and dividing by the total number of replies.

In home goods, response time highlights how engaged customers are with questions about stock, sizing, colors, or delivery updates.

Shorter response times help staff make sure product recommendations and problem solving stay timely and relevant.

Average Bounce Rate

The average bounce rate for home goods is 1–2%, which signals that very few SMS messages sent by retailers fail to reach customers.

Bounce rate is calculated by dividing the number of undelivered texts by the total sent messages, then multiplying by one hundred to get a percentage.

In home goods this metric highlights how reliable messaging is when sharing delivery windows, stock updates, and order confirmations.

A consistently low bounce rate shows that contact data stays accurate, so communication about large furniture arrivals or seasonal decor drops remains dependable.

Why Are SMS Metrics Important?

SMS metrics matter a lot for businesses in home goods because they show how clearly brands connect with shoppers deciding what to buy for their spaces.

When stores confirm deliveries, share care tips, or send restock alerts by text, strong performance helps make sure those updates feel timely and useful.

Delivery rate, open rate, and response rate reveal how interested customers are in these messages and how often they interact.

Conversion and click through rates show whether texts actually inspire actions like checking new collections, completing a purchase, or visiting a store.

By understanding these numbers, home goods brands refine their messaging, support smoother buying journeys, and build lasting loyalty.

Overview of Home Goods

The home goods sector relies on clear communication to guide customers through choices that often involve style, functionality, and long term value.

Customers expect quick answers on availability, product details, and order status across multiple channels, without delays or confusion.

Traditional communication alone can struggle to keep pace with shifting expectations and the constant movement between online and in store experiences.

SMS offers immediacy, near universal reach, and engagement rates above 90 percent, helping messages actually get seen and acted on.

By delivering timely, reliable updates, SMS supports smoother operations, reduces friction in the buying journey, and helps home goods businesses make sure communication feels consistent, responsive, and customer focused.

SMS Use Cases in Home Goods

SMS is valuable for home goods retailers because it delivers time-sensitive updates straight to customers' phones, reducing missed pickups and delivery friction.

Short messages help stores coordinate inventory and appointments, and drive conversions with targeted offers.

Curbside and in-store pickup texts confirm order readiness, provide locker codes, and coordinate contactless handoffs to make sure pickups flow.

Delivery scheduling texts let customers pick time windows, get driver ETA updates, and respond to missed-delivery options to reduce redeliveries.

Installation reminders send technician arrival times, prep instructions, and post-service feedback links so teams stay on schedule.

Back-in-stock alerts notify shoppers who requested alerts, link directly to product pages, and prompt quick purchases for high-demand items.

FAQs About SMS Benchmarks for Home Goods

How can home goods brands use SMS to improve the shopping experience?

Home goods brands can use SMS to send order confirmations, delivery updates, and pickup notifications so customers always know what is happening with their purchase. They can also share links to product guides or care instructions to help customers get more value from what they bought.

What types of SMS messages work best for promoting home goods products?

Short texts that highlight a specific product collection or seasonal trend work well, especially when paired with a direct link to shop. Messages that feature room inspiration, styling tips, or curated sets help customers imagine how items will look in their homes.

How can home goods retailers personalize SMS messages for shoppers?

Retailers can tailor texts based on past purchases, such as recommending matching decor pieces or complementary furniture. They can also use customer interests, like preferred styles or rooms they are decorating, to send more relevant suggestions.

How should home goods stores use SMS for customer support?

Stores can invite customers to text questions about product details, assembly help, or returns and respond with clear, friendly guidance. Using SMS for quick troubleshooting and follow ups makes sure shoppers feel supported before and after the sale.