SMS Benchmarks for Fitness and Wellness

Understanding SMS benchmarks helps fitness and wellness brands refine how they communicate, nurture client relationships, and support healthier lifestyles through timely mobile messaging. In this guide, we explore the performance metrics shaping SMS success across this space.

Average Response Rate

The average response rate in fitness and wellness is 25 to 35 percent, reflecting how often clients reply to text messages.

Response rate captures the portion of people who answer a message, calculated by dividing the number of replies by the total texts that successfully reach recipients.

In gyms, studios, and wellness practices, this metric shows how well members interact with schedule updates, class reminders, or coaching check ins. When response rates stay strong, communication usually feels personal and timely, supporting better attendance, steadier habits, and a more supportive client journey.

Average Opt-Out Rate

The average opt-out rate for fitness and wellness is typically around 0.5 to 1.0 percent.

The opt-out rate shows the percentage of people who reply STOP or otherwise remove themselves from your SMS list.

It is calculated by taking the total number of opt-outs and dividing it by the number of successfully delivered messages, then multiplying by 100 to get a percentage.

In fitness and wellness, this metric highlights whether members feel overloaded, annoyed, or genuinely supported by your updates, schedule reminders, and wellness tips.

Keeping the opt-out rate low means your communication style, timing, and content are aligned with client expectations and comfort.

Average Click-Through Rate

The average click-through rate in fitness and wellness is 10–15% and shows how frequently people interact with links in SMS content that supports healthier routines.

The click-through rate is the percentage of delivered texts that lead to at least one tap on a tracked link.

You calculate it by dividing the number of link clicks by the number of successfully delivered messages, then multiplying by 100.

In fitness and wellness, click-through rate reveals whether members find content like workout plans, class schedules, or recovery tips worth exploring, helping brands make sure every message feels timely, supportive, and relevant.

Average Conversion Rate

The average conversion rate for fitness and wellness is 1.0–2.0%, indicating how many people follow through after receiving a promotional or informational message.

Conversion rate is calculated by dividing the number of completed actions such as class signups or membership purchases by the total volume of messages successfully delivered, then multiplying by one hundred.

This metric is vital in fitness and wellness because it reflects how clearly offers are communicated and how relevant they are to client goals.

By tracking conversion rate, brands make sure their messaging strategy supports sustainable revenue, member retention, and healthier daily habits.

Average Delivery Rate

The average delivery rate for fitness and wellness is 98–99%, which means almost every SMS reliably lands on a client device as expected.

This consistency supports reminder messages for personal training sessions, nutrition consultations, spa appointments, and group classes.

Delivery rate is calculated by dividing messages that arrive successfully by the total number sent, excluding texts that bounce because of invalid phone numbers or carrier filtering.

In fitness and wellness, this metric is crucial because professionals depend on timely SMS for schedule updates, last minute cancellations, membership notices, and tailored wellbeing tips.

Average Open Rate

The average open rate is 98%, which means text messages are almost always seen in the fitness and wellness space.

For fitness and wellness, open rate describes the portion of delivered texts that people actually view.

It is figured out by taking the number of opened messages, dividing by the total delivered, then multiplying that result by 100.

This metric is crucial in fitness and wellness because class reminders, schedule changes, coach updates, and health tips need to be noticed quickly.

High open rates make sure members stay informed at the right moment, supporting consistency and better long term habits.

Average Time to Read

The average time to read an SMS in fitness and wellness is 3 minutes.

Time to read describes how long it takes people to open and view a text once it lands on their phone.

It is calculated by tracking the seconds between message delivery and the first open across large groups of messages, then averaging those results.

This measurement matters in fitness and wellness because quick reading affects schedule changes, waitlist spots, class reminders, trainer updates, safety notices, and limited time offers, helping clients stay aligned with their routines.

Average Response Time

The average response time for fitness and wellness is 90 seconds, showing how quickly clients typically respond once a text message reaches their phone.

Response time is the gap between message delivery and the first reply, calculated by averaging this interval across all text conversations.

It plays a key role in fitness and wellness because quicker replies help trainers and clients stay aligned on schedules, progress updates, and program adjustments.

A shorter response time indicates that clients are highly engaged through SMS, which helps coaches make timely decisions and make sure support feels consistent and personal.

Average Bounce Rate

The average bounce rate is 1–2% which means only a very tiny portion of text alerts never get through in fitness and wellness.

This small percentage points to reliable contact data and consistent message delivery.

Bounce rate is calculated by dividing the total undelivered SMS messages by the total number of texts sent and then converting that ratio into a percentage.

In fitness and wellness this metric matters because timely reminders for classes membership renewals and coaching updates depend on accurate delivery.

A stable low bounce rate keeps member lists fresh so communication stays clear and daily schedules remain organized.

Why Are SMS Metrics Important?

Sms metrics matter a lot for businesses in fitness and wellness because they show how clearly you connect with members who depend on fast updates.

Whether you are confirming class bookings, sharing workout tips, or sending reminders for renewals, strong sms performance makes sure members see and act on what you send.

Metrics like delivery rate, open rate, and response rate reveal how interested people are in your messages.

Conversion and click through rates highlight how well texts drive actions such as booking sessions, signing up for challenges, or purchasing add on services.

By understanding these metrics, fitness and wellness brands can refine communication, boost retention, and create more supportive member experiences.

Overview of Fitness and Wellness

The fitness and wellness sector relies on fast, consistent communication to guide clients through memberships, schedules, and ongoing programs.

Customers expect real time updates, clear instructions, and accessible support that fits naturally into their daily routines.

Traditional channels often feel slow or easy to miss, especially when people are on the move or focused on their personal goals.

SMS stands out with its immediacy, near universal reach, and very high open and engagement rates, helping messages get seen quickly.

By delivering concise, timely information directly to personal devices, SMS helps maintain operational efficiency, support client accountability, and strengthen long term relationships.

SMS Use Cases in Fitness and Wellness

SMS delivers fast, personalized outreach that keeps members active and reduces no-shows.

For fitness and wellness operations, texts streamline class management, coaching touchpoints, and retention workflows.

Schedule and remind members of classes with automated confirmations and 30-minute reminders to make sure attendance stays high.

Send immediate waitlist alerts when spots open to fill classes and minimize lost revenue.

Confirm personal training appointments, update trainer assignments, and share secure intake forms to speed check-ins.

Allow clients to cancel or reschedule by reply to free slots for quick rebooking and optimized staff time.

Deliver daily habit prompts, weekly progress summaries, and workout check-ins tied to individual programs to boost adherence.

FAQs About SMS Benchmarks for Fitness and Wellness

 How can fitness and wellness studios use SMS to keep clients motivated?

Studios can send short motivational texts, workout reminders, and post-class check-ins to help clients stay accountable. This kind of support between sessions keeps people connected to their goals and the studio community.

 What types of SMS messages work best for promoting fitness and wellness programs?

Goal-based messages such as challenge invitations, program start reminders, and habit tips work especially well. Short, clear texts that focus on benefits like energy, stress relief, or recovery tend to grab attention and inspire action.

 How should fitness and wellness coaches use SMS for client communication without feeling intrusive?

Coaches can set clear expectations about when and why texts will be sent, such as session reminders or quick progress check-ins. By keeping messages brief, helpful, and directly related to the client’s goals, communication feels supportive instead of disruptive.

 How can gyms and wellness centers use SMS to improve the member experience?

Gyms can text members about class availability, schedule changes, and readiness tips like what to bring or how to warm up. Wellness centers can share self-care reminders and follow-ups after appointments to make sure clients feel cared for between visits.