SMS Benchmarks for Landscaping Services

Understanding SMS benchmarks helps landscaping services teams refine customer communication and service updates. This guide explores the core SMS performance metrics that influence outreach, reminders, and follow ups in this field.

Average Response Rate

The average response rate in landscaping services is 20 to 30 percent, reflecting how often clients reply when they receive SMS messages about outdoor projects or maintenance visits.

This figure signals whether customers feel engaged and informed as schedules, design details, and seasonal service reminders are shared over text.

Response rate refers to the proportion of delivered texts that receive a reply.

It is calculated by taking the number of responses and dividing by the total messages successfully delivered, then multiplying by 100 to convert it into a percentage.

In landscaping services, a strong response rate reveals how clearly crews communicate about site access, timing, and project updates.

It helps teams coordinate equipment, materials, and staffing more smoothly. Consistently healthy response rates also suggest that clients trust the information they receive. That trust supports long term relationships and more predictable service planning throughout the year.

Average Opt-Out Rate

The average opt-out rate is 0.4–0.8 percent in Landscaping Services, reflecting a moderate level of subscriber churn.

The opt-out rate shows how many people choose to leave a text list after receiving messages from a landscaping company.

It is figured out by dividing the number of STOP texts or other unsubscribes by the total count of successfully delivered messages, then converting that result into a percentage.

For landscapers, watching this metric closely is crucial because it highlights how clients react to reminders, seasonal tips, and project updates, and it helps make sure communication stays genuinely useful rather than intrusive.

Average Click-Through Rate

The average click-through rate in landscaping services is 10–15% and highlights how often homeowners or property managers engage with links inside SMS campaigns.

Click-through rate shows the portion of delivered text messages that result in at least one tap on a tracked URL.

To calculate it, divide the number of link clicks by the number of successfully delivered texts, then multiply the result by 100.

In landscaping services, CTR reveals if subscribers value content such as seasonal maintenance tips, design ideas, appointment confirmations, or service updates, helping teams make sure their messaging stays timely and relevant.

Average Conversion Rate

The average conversion rate for landscaping services is 1.0–1.8%, reflecting how many people complete a desired step after receiving a text message about maintenance, lawn care, or design work.

This percentage is calculated by dividing the number of successful responses such as confirmed appointments, quote approvals, or seasonal package sign ups by the total number of messages delivered, then multiplying by 100.

Conversion rate matters in landscaping services because it shows whether messaging is actually prompting clients to schedule visits, accept proposals, and stay engaged across changing seasons, which helps make sure communication supports steady workload and revenue.

Average Delivery Rate

The average delivery rate for landscaping services is 98–99%, indicating that nearly every text message successfully reaches the recipient as planned.

This high consistency supports reliable communication between outdoor maintenance teams, office staff, and property owners.

Delivery rate is calculated by dividing all messages that arrive on the device by the total texts sent, while excluding those that fail due to invalid contacts or carrier filtering.

In landscaping services, this measure is critical because teams depend on accurate SMS for visit reminders, schedule changes, access instructions, weather related updates, and quick responses to site issues.

Average Open Rate

The average open rate is 98%, which shows that customers almost always read text messages related to landscaping services.

This high level of attention is rare in other marketing channels and highlights how dependable texting is for quick communication.

Open rate describes the percentage of delivered texts that recipients actually open and view.

It is calculated by taking the number of opened messages, dividing it by the total number of successfully delivered messages, then multiplying the result by 100.

For landscaping services, strong open rates are vital because clients need timely updates about appointment times, weather related schedule changes, and progress on their outdoor projects.

Fast visibility makes sure customers stay informed, reduces confusion, and supports smoother, more professional service.

Average Time to Read

The average time to read an SMS in landscaping services is 3 minutes.

Time to read describes how long it takes customers to open and view a text after it is delivered to their phone.

It is calculated by tracking the delay between message delivery and the first open for many texts and then averaging those results.

In landscaping services this metric matters because slower reading can delay crew scheduling, site access, safety updates, material drop offs, and approvals for design changes.

By understanding typical reading times, landscapers can make sure communication fits around weather windows and onsite workflows.

Average Response Time

The average response time for landscaping services is 90 seconds, showing how quickly clients tend to reply after a text reaches their phone.

Response time is the period between when a message is delivered and when the first reply is sent.

It is calculated by taking this gap for every conversation and finding the overall average.

In landscaping services, response time matters because crews often coordinate schedules, access details, and design changes through quick texts.

Faster replies help teams adapt to weather, confirm site conditions, and make sure projects stay on track.

Average Bounce Rate

The average bounce rate for Landscaping Services is 1–2%, which shows that only a very small share of client text updates never reaches local homeowners and property managers.

This small percentage hints at reliable contact data and consistent message delivery for seasonal reminders and maintenance updates.

Bounce rate is calculated by dividing undelivered texts by the total number of messages sent, then multiplying by one hundred to get a percentage.

In landscaping services, this metric matters because dependable delivery supports visit reminders, schedule changes, service status updates, and follow up notes that keep outdoor projects running smoothly.

Why Are SMS Metrics Important?

SMS metrics matter for landscaping services because they show how clearly businesses reach homeowners who count on fast updates and answers.

Whether confirming on site visits, sharing project details, or sending weather related schedule changes, strong SMS performance makes sure important information is seen in time.

Delivery rate, open rate, and response rate reveal how attentive clients are to messages about their yards and gardens.

Conversion and click through rates highlight how well texts inspire actions such as booking seasonal cleanups or accepting new design proposals.

By tracking these numbers, landscaping services can refine their communication and create smoother project experiences.

Overview of Landscaping Services

The landscaping services industry depends on fast and accurate communication to coordinate crews, equipment, and client expectations.

Customers expect clear updates on timing, project progress, and on site activity, often in environments where schedules change quickly due to weather or access constraints.

Traditional channels can be slow or inconsistent, which creates risks for missed messages and operational inefficiencies.

SMS offers immediacy, near universal reach, and engagement rates that far exceed email, making it easier to keep both teams and clients aligned in real time.

By delivering concise information directly to mobile devices, SMS helps landscaping services make sure communication is timely, reliable, and supportive of smooth daily operations and stronger customer relationships.

SMS Use Cases in Landscaping Services

SMS is valuable for landscaping services because it provides instant, trackable communication between office staff, crews, and clients.

Quick texts reduce scheduling friction and make sure jobs start on time while giving customers timely updates about weather delays or scope changes.

Use SMS to send appointment confirmations, day-of crew arrival windows, and short route updates so clients know when teams will arrive and make sure crews can adapt to last-minute changes.

Send before-and-after photos and quick approval prompts by text to speed client sign-offs on extra work, reducing back-and-forth calls and paperwork.

Text automated weather alerts and reschedule links to make sure timelines stay accurate and crews are reassigned efficiently.

FAQs About SMS Benchmarks for Landscaping Services

How can landscaping services use SMS to manage appointment scheduling with clients?

Landscaping services can use SMS to send quick appointment confirmations and schedule changes so clients always know when crews will arrive. This helps reduce no-shows and keeps both the office and field teams aligned.

SMS also allows clients to request time changes or ask brief questions without needing a phone call. This creates a smoother experience and saves time for everyone.

What types of updates can landscaping services send via SMS during active projects?

Landscaping services can send texts to let clients know when crews are on the way, when work has started, and when a job is completed for the day. These updates help build trust and reduce client uncertainty about project progress.

SMS is also useful for quick notices such as weather delays, access issues, or material delivery changes. This keeps clients informed in real time and avoids misunderstandings.

How can landscaping services use SMS to improve customer support and communication?

Landscaping services can invite clients to text questions about plant care, maintenance schedules, or small fixes instead of waiting on hold. This makes support more convenient and encourages ongoing communication.

SMS can also be used to follow up after services and check if everything looks good or if any adjustments are needed. This shows responsiveness and helps catch issues early.

What are some best practices for landscaping services when sending promotional SMS messages?

Landscaping services should focus promotional texts on timely offers like seasonal cleanups, fertilization programs, or new design services that match client needs. Messages should be short, clear, and easy to act on.

They should also make sure clients have clearly opted in and understand how to stop messages at any time. Respecting preferences helps maintain a positive relationship and keeps SMS useful instead of annoying.