SMS Templates for Insurance Agencies

SMS is a key communication channel for insurance agencies because it fits the fast, two-way nature of quoting, servicing, and retaining policyholders. Insurance Agencies use it when timing matters, from new leads and trial-like early conversations to follow-ups, document reminders, claims updates, and renewals. This collection provides ready-to-use SMS templates that keep messages practical, conversational, and consistent across sales and support team workflows.

New Quote Inquiries

Insurance agencies often get new quote inquiries at unpredictable times, and interest can fade if follow-up is delayed. SMS works well because it reaches people quickly and supports short, clear questions that lead to fast replies. The goal is prompt engagement, response capture, and smooth follow-through to the next step.

Template 1:

Hi [First Name], this is [Rep Name] from [Company Name] about your [Policy Type] quote request. What coverage level and effective date are you looking for?

Template 2:

Hi [First Name], thanks for reaching out to [Company Name] for a [Policy Type] quote. Want me to send options by text or set a quick time at [Scheduling Link]?

Quote Follow-Ups

Insurance agencies can use quote follow-ups when a prospect goes quiet after requesting pricing details. SMS is effective because it fits quick, low-effort replies and reaches people between calls or emails. The marketing goal is timely engagement, response capture, and reliable follow-through to schedule the next interaction.

Template 1:

Hi [First Name], this is [Rep Name] with [Company Name] checking in on your [Policy Type] quote. Do you want to review it over a quick call at [Time] on [Date]?

Template 2:

Hi [First Name], I have your [Policy Type] quote ready from [Company Name]. Want me to resend it here, or would you rather pick a time at [Scheduling Link]?

Policy Renewal Reminders

Insurance agencies benefit from sending timely SMS reminders before a policy expires, as these messages are direct and easy to notice. This approach supports higher response rates and helps make sure clients take action to maintain continuous coverage.

Template 1:

Hi [First Name], this is [Rep Name] from [Company Name] - a quick reminder your [Policy Type] is up for renewal on [Renewal Date]. Want me to send the renewal options here?

Template 2:

Hi [First Name], your [Policy Type] with [Company Name] is nearing its renewal date of [Renewal Date]. Would you like to confirm renewal by reply, or should I share a [Link] to review details?

Coverage Updates

When policy terms or coverage options change, SMS provides a direct way to notify clients and confirm receipt. Insurance agencies use this channel to prompt quick responses, support interest in new options, and make sure clients stay informed about important updates.

Template 1:

Hi [First Name], this is [Rep Name] with [Company Name] - we have an update to your [Policy Type] coverage options effective [Date]. Can you reply YES to confirm you received this?

Template 2:

Hi [First Name], a change to your [Policy Type] policy terms is available to review. Want the highlights by text, or should I send a [Link] to the full update?

Claims Status Updates

When clients are waiting for updates on their claims, SMS offers a direct and timely way to share status changes or request additional information. This approach supports faster responses, keeps clients engaged, and helps make sure important steps are not missed.

Template 1:

Hi [First Name], this is [Rep Name] with [Company Name] with a status update on claim [Policy Number]. Can you reply with any new photos or notes you want added?

Template 2:

Hi [First Name], quick check-in from [Company Name] on your claim [Policy Number] - it’s now at [Application Status] as of [Date]. Want me to send the next steps here or share a [Link]?

Payment Reminders

Insurance agencies can use SMS to remind clients about upcoming or overdue payments, as these messages are typically seen and read quickly. This method supports higher response rates and helps make sure clients follow through with timely payments. The marketing goal is prompt action and reliable follow-up.

Template 1:

Hi [First Name], this is [Rep Name] with [Company Name] - a quick reminder your [Policy Type] payment is due on [Date]. Would you like me to send the payment link here?

Template 2:

Hi [First Name], [Rep Name] from [Company Name] checking in - we still show an outstanding balance for your [Policy Type] as of [Date]. Can you reply PAID or ask for the link to take care of it?

Cross-Sell Outreach

Insurance agencies can use SMS to introduce additional services to existing clients after a recent interaction. SMS is effective here because it delivers concise information directly, prompting interest and quick replies. The marketing goal is to generate responses and encourage consideration of new offerings.

Template 1:

Hi [First Name], it’s [Rep Name] with [Company Name] following up after our recent [Policy Type] update. Would you like to see a quick add-on option for [Offering Name]?

Template 2:

Hi [First Name], thanks again for connecting with [Company Name] on [Date]. Want a quick rundown of [Service Name] and whether it fits your current coverage?

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