Blog Post

SMS Keywords for Recruiters: Supercharge Your Hiring Strategy

sms automation

In today’s fast-paced, technology-driven world, effective communication is vital, especially in recruitment. Recruiters, hiring managers, HR professionals, staffing agencies, and talent acquisition specialists all face the challenge of connecting with potential candidates efficiently. One powerful tool that has emerged in this need for real-time communication is SMS. Text messaging is not only convenient but also highly effective in reaching candidates quickly. If your recruitment team is looking to enhance the hiring strategy, understanding and utilizing SMS automation, specifically keywords, could be your game-changer! This blog will explore how recruiters can maximize the use of keywords with TextUs to streamline their recruitment process.


Understanding Keywords for Recruitment

What Are Keywords?

SMS keywords are short, memorable words or phrases that candidates can text to a designated number to trigger an automated response or action. These automated responses can provide information about job openings, application processes, or even schedule interviews. These keywords help streamline the recruitment process by automating initial interactions and data collection. For example, a candidate might text “APPLY” to receive a link to a job application or “INFO” to get details about a job posting.

Why We Built TextUs Keywords

At TextUs, we built our SMS keyword feature to help businesses stay competitive and do more with less. In the recruitment industry, time is of the essence. By using keywords, recruiters can gauge the interest of potential candidates and target relevant content accordingly. This feature was designed to streamline the recruitment process, allowing recruiters to focus on placing candidates and building better relationships with hiring managers.

The Value of Keywords

The value of SMS keywords in recruitment cannot be overstated. They provide an efficient way to capture prospect’s information, distribute job-related content, and keep candidates engaged throughout the hiring process. SMS keywords create candidate pipelines and set them on auto-pilot. This allows your recruitment team to focus on higher-value tasks such as interviewing and relationship-building with hiring managers. With less time spent on initial screenings, recruiters can allocate more resources to finding the best talent.

By incorporating TextUs keywords into their recruitment strategy, recruiters can significantly enhance their communication efforts and improve the overall candidate experience.


Tips for Optimization

To enhance your SMS keyword campaigns for maximum effectiveness, consider the following tips:

Keep It Simple
Use short, clear keywords that are easy to remember and type. Avoid complex phrases that may confuse candidates.

Provide Value
Make sure your automated responses provide valuable information to candidates. This could be job descriptions, interview tips, or links to application forms.

Segment Your Audience
Use different keywords for different job categories or locations. This helps to target your messages more effectively and ensures candidates receive relevant information.

Monitor and Adjust
Regularly monitor the performance of your keywords. Track metrics such as the number of texts received and the conversion rate. Adjust your strategy based on this data to improve results.


SMS Keyword Examples for Recruiters

Here are some SMS keyword examples that recruiters can use to target different stages of the recruitment process:


Grow contact lists and gather interest

For more information on new job openings, text “JOBS” to 303-555-1234

Promote jobs, events, and more

We’re holding a job fair at our workforce center! Text “RSVP” to 303-555-1234 to sign up and receive event updates

Engage and nurture contacts

Sign up to receive weekly job-seeking tips, info on job market trends, and more by texting “TIPS” to 303-555-1234

Automate responses to common questions

For more information on our referral program, text “REFER” to 303-555-1234

Getting the Most Out of Keywords

Incorporating TextUs keywords into your recruitment strategy can revolutionize how you connect with potential candidates. By understanding the value and benefits of keywords, recruiters can set up and optimize SMS keyword campaigns to streamline their hiring process, improve candidate experience, and achieve better results.

Ready to take your recruitment strategy to the next level? Schedule a demo today and see how our TextUs Keywords can help you stay ahead in the competitive recruitment landscape.

State of SMS Engagement 2024

Looking to increase engagement with your candidates, prospects, and customers in 2024? Look no further! We conducted a survey paired with usage data to figure out which communication channels are most effective for which industry and size. Discover all of the tips about business communication and download our free report today!

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