SMS Templates for Real Estate Agencies

SMS is a key channel for real estate teams because it fits how clients communicate day-to-day and supports quick, clear replies when timing matters. Real Estate Agencies often use texting for lead outreach, showing coordination, trial-like service touchpoints, follow-ups, and renewal moments such as lease extensions. This collection provides ready-to-use SMS templates that keep messages practical and conversational across sales and support workflows.

New Lead Response

Real Estate Agencies often need to reply right after an inquiry, when interest is high and details are fresh. SMS works because it reaches people quickly and supports simple yes-no or scheduling replies. The goal is timely engagement that prompts a response and moves the lead toward a next-step conversation.

Template 1:

Hi [First Name], thanks for reaching out to [Company Name]. Are you free for a quick call on [Date] at [Time] to go over next steps?

Template 2:

Hi [First Name], this is [Rep Name] with [Company Name] following up on your request. Want me to send options or set a time here: [Scheduling Link]?

Showing Scheduling

Real Estate Agencies coordinate showing-times when availability shifts fast and delays cause drop-off. SMS is effective because it delivers time-sensitive options and gets brief confirmations or reschedule requests without friction. The goal is quick engagement that drives responses and follow-through to a confirmed appointment.

Template 1:

Hi [First Name], [Rep Name] here with [Company Name]. I can hold [Date] at [Time] for you at [Property Address] or share a couple other times-which do you prefer?

Template 2:

Hi [First Name], quick update from [Company Name]-the next open window for [Listing Name] is [Date] at [Time]. Want me to confirm that slot or send more options?

Showing Reminders

A showing reminder sent by SMS helps Real Estate Agencies reduce no-shows by delivering timely prompts that are easy for clients to acknowledge. This approach supports higher response rates and encourages clients to confirm or adjust their attendance efficiently.

Template 1:

Hi [First Name], reminder about your showing at [Property Address] on [Date] at [Time]. Can you reply YES to confirm or send a better time?

Template 2:

Hi [First Name], this is [Rep Name] with [Company Name] checking in before your [Listing Name] showing on [Date] at [Time]. Are you still planning to make it, or should I send a new slot?

Offer Updates

When a price or incentive changes, real estate agencies use SMS to notify interested parties instantly, making sure updates are seen and considered in real time. This approach supports faster responses and helps maintain interest throughout the decision-making process.

Template 1:

Hi [First Name], quick update from [Company Name]-the price for [Listing Name] changed to [Offering Name]. Want the updated details link or a quick recap here?

Template 2:

Hi [First Name], [Rep Name] with [Company Name]-there’s a new incentive on [Property Address] through [Date]. Should I send the terms and next steps or set a time to review?

Transaction Status Updates

Real Estate Agencies use SMS to keep clients informed about transaction status changes, such as offer acceptance or document updates, because messages are delivered instantly and are easy to review. This supports prompt responses and helps maintain steady progress through each transaction stage.

Template 1:

Hi [First Name], quick update from [Company Name]-your [Application Status] moved to the next step and the latest documents are ready. Want the [Link] or should I send a quick summary here?

Template 2:

Hi [First Name], [Rep Name] with [Company Name]-we received the updated paperwork for [Property Address] and it’s ready for your review. Can you reply when you’ve had a look, or would you like a time to walk through it?

Closing Reminders

A closing reminder sent by SMS helps real estate agencies make sure clients are aware of final steps, such as signing documents or scheduling key handovers. SMS is effective for delivering concise, timely prompts that encourage quick responses and support smooth completion of the process.

Template 1:

Hi [First Name], quick closing reminder from [Company Name]-please review and sign the final documents by [Date] at [Time]. Want me to resend the [Link] or answer any questions?

Template 2:

Hi [First Name], checking in from [Company Name] ahead of closing on [Date]-are you available to confirm the handover time at [Time]? Reply with your preferred time or ask for options.

Client Follow-Ups

After a property tour, real estate agencies use SMS to follow up with clients, as messages are delivered directly and are easy to respond to. This method supports higher engagement and encourages clients to share feedback or indicate continued interest in a property.

Template 1:

Hi [First Name], thanks again for touring [Property Address] with [Company Name]. What stood out to you, and would you like the info link or another time to review?

Template 2:

Hi [First Name], [Rep Name] here from [Company Name] following up after [Listing Name]. Are you still interested, or should I share a few similar options to compare?

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