Texting Guide for Product Launches

Product launch messages create momentum by reaching prospects and customers with timely updates. A well-timed text can drive signups, event attendance, or sales inquiries. TextUs helps teams send launch campaigns that feel personal and reach people right when attention matters most.

How TextUs Fits Product Launch Workflows

TextUs Campaigns can announce new products, updates, or features using contact lists synced from your CRM or marketing automation system. You can attach PDFs, images, or GIFs such as launch flyers, product overviews, or event invites.

Keywords like DEMO, INFO, or TRY can route replies into Sequences that send details automatically or connect contacts with sales.

Replies appear in the Shared Inbox, where marketing and sales can coordinate and respond using templates. Integrations can sync replies and campaign activity with your CRM so the entire team stays aligned. You can review deliveries, replies, and clicks, then export CSVs to track engagement and conversions.

What to Set Up First

Connect your CRM or marketing automation platform so segments and contact details can sync both ways. Register 10DLC numbers and keep opt-out handling active so STOP and UNSUBSCRIBE can process automatically. Define your launch audience, such as leads, trial users, customers, or event registrants, and tailor your message accordingly.

Create templates for launch stages: announcement, follow-up, early access, and demo invite. Assign Shared Inbox coverage for launch week so responses get handled fast. Segment lists such as “Pre-Launch Waitlist,” “Early Access Users,” and “Existing Customers” to send personalized content.

How to Create an SMS Campaign With TextUs

1. Choose your audience: Open Campaigns in TextUs and select a segment such as “Product Waitlist” or “Existing Customers.” This can make sure your message reaches the right group.
2. Write your message: Keep it short and exciting. Example: “Hi {{first_name}}, it’s here—[Product] is live! Reply DEMO for a quick walkthrough or INFO to see what’s new.”
3. Attach media: Add a product flyer, launch visual, or GIF showcasing the new feature. Visuals can drive curiosity and faster engagement.
4. Set up an A/B test: Test tone or CTA (“See what’s new” vs. “Book a demo”). Keep the stronger variant for your next campaign.
5. Schedule your campaign: Send your first text at launch and follow up 24–48 hours later with an invite or resource link.
6. Create a keyword: Add a keyword like DEMO or INFO and reference it in your message. When a contact replies, TextUs can recognize and route it automatically.
7. Link to a sequence: Connect the keyword to a two-step sequence. For example, “Step 1: Send product details. Step 2: Follow up two days later with a demo offer.”
8. Send and monitor: Launch your campaign, track replies, and route interested contacts to your sales team through the Shared Inbox.

Example sequence messages:

• Step 1 (auto-reply): “Here’s the quick overview of [Product]: [short URL]. Want to see it in action?”
• Step 2 (follow-up): “Hi {{first_name}}, ready for a live demo? Reply YES and I’ll send the scheduling link.”

Segmentation and Personalization Strategy

Segment by relationship and engagement level so every message feels tailored. Use separate lists for leads, customers, and trial users. Exclude anyone who has already attended a demo or opted out of marketing.

Personalize with first name and product name for relevance. Example: “Hi {{first_name}}, we just launched [Product]. Reply INFO for new features or DEMO for a quick walkthrough.” Use fallbacks to keep messages clean even if some fields are missing.

Update segments before each follow-up to exclude those who already replied or booked demos. This keeps your campaign relevant and compliant.

Template Library for Product Launch Scenarios

Create a small set of templates for the launch cycle, including announcement, engagement, and follow-up. Each should drive one clear action.

• “Hi {{first_name}}, [Product] is live! Reply INFO for details or DEMO for a quick walkthrough.”
• “We’ve launched [Feature]! Want early access? Reply ACCESS for your invite.”
• “Our launch webinar is today at [Time]. Want the link? Reply JOIN.”
• “Missed the live event? Reply REPLAY to get the recording link.”
• “Thanks for checking out [Product]. Want updates as we release new features? Reply YES.”

Review the template performance monthly with compliance. Update messages after launch week to focus on retention and upsell campaigns.

Reporting and Attribution Workflow

Export deliveries, replies, and clicks from TextUs after launch week. Combine this data with CRM outcomes such as demos booked, trials started, or deals created. Keep campaign name, segment, keyword, and send time consistent for accurate analysis.

Measure delivery, reply, and conversion rates. Identify which keywords or messages generated the highest engagement. Summarize results in a short report to guide future launches.

Event Coordination and Follow-Up

If your launch includes an event or webinar, use TextUs to manage attendance and reminders. Send a message 24 hours before and another 1 hour prior to start time. After the event, follow up with the recording or product demo link.

Example: “Hi {{first_name}}, our [Product] event starts in one hour! Here’s your link: [short URL].”

Send a thank-you note afterward to gather feedback or offer next steps. Consistent follow-up can extend post-launch engagement and nurture interest.

Managing Replies in the Shared Inbox

All replies appear in the Shared Inbox, where marketing and sales can collaborate. The first responder assigns the thread to themselves so ownership is clear. Templates can keep tone consistent while still allowing personal touches.

Use tags such as Launch, Demo, Info, or Feedback to organize threads. Add short notes before forwarding to another teammate so context remains intact. Keep notifications on during launch week for fast responses.

Compliance and Deliverability for Product Launches

Use registered 10DLC numbers for your brand. Keep opt-out handling on, so STOP and UNSUBSCRIBE can process automatically. Include a short line such as “Reply STOP to opt out” in your first message.

Avoid sending multiple messages in one day unless responding to a user. Send only during business hours for best engagement. Keep attachments light and relevant—such as a one-page summary or short video link.

FAQs About Texting Guide for Product Launches

Can I send images or videos in launch messages?

Yes. TextUs supports PDFs, images, and GIFs in both campaigns and one-to-one conversations. Use visuals like product photos or feature demos to drive interest quickly.

Can I schedule launch messages in advance?

Yes. You can schedule Campaigns in TextUs ahead of launch day and even set recurring messages for follow-up waves. This ensures every segment receives the right message on time.

How can Keywords and Sequences help with launch engagement?

Keywords like INFO or DEMO can route replies to automated Sequences. The first message can send details, and the second can follow up with a demo or trial link automatically.

How does the Shared Inbox help during a launch?

The Shared Inbox keeps all replies visible to your team, so no lead is missed. Ownership, tagging, and templates help coordinate fast follow-ups.

What metrics should I track after launch?

Monitor delivery, reply, and click rates. Export data from TextUs and compare it to CRM metrics like trials started or demos booked. This helps you measure campaign ROI and refine future launch messaging.