Text as a brand your contacts already trust
The texts your team already sends, delivered under your verified brand name and logo instead of a 10-digit number. Same messages, same numbers, same inbox.
Flip the switch on the phone. Same text, two senders.
Same texts. A sender your contacts recognize.
Branded texting uses the RCS sender identity built into Google Messages on Android and the Messages app on iPhone (iOS 18 and later). It reaches about half of US smartphones today, and that share is growing. Your brand name and logo sit at the top of the conversation, and a verification badge appears on the contact.
88%
of consumers say they trust a message more when it shows a verified company badge
68%
are more comfortable communicating with a provider over RCS
Your brand and logo, not just a 10-digit number
On phones that support it, each text shows your brand name, your logo, and a verified badge the carriers stand behind. Contacts know who's texting before they open it, the same way they'd recognize a saved contact. It's the difference between a message that gets read and one that gets flagged. 88% of consumers say they trust a message more when it shows a verified badge.
- Brand name and logo on the conversation itself
- Sender verification handled by TextUs during setup
- No "unknown number" or spam warning next to your outreach on phones that support it, even now that iOS 26 filters texts from unsaved numbers
Same inbox. Same campaigns. Your brand on top.
Branded texting is not a new channel your team has to manage. It's the TextUs Inbox and Campaigns you already use, with your verified identity applied on the contact's phone. Reps choose the brand when they send, and campaigns and sequences choose it at setup. Everything else works the way it does now.
- 1:1 conversations, campaigns, sequences, and keywords
- Send as the brand from your own systems through the API
- Branded messages log to your ATS or CRM like any other
- Opt-in, opt-out, and compliance rules carry over from SMS
One brand for your whole organization
Register your brand once, and every team can text as your company. Your admins decide which teams send as the brand. On those teams, reps pick the brand or their own TextUs number when they send.
- One registration covers your organization
- Admins choose which teams send as the brand
- Every message shows whether it went as the brand or your line
Questions teams ask before they turn it on
Does it work on iPhone?
Yes. Apple added RCS in iOS 18, and the verified business identity with it. Older iPhones, and anyone who hasn't turned RCS on, receive the same text from your regular number.
What happens if a contact's phone can't show the brand?
TextUs sends the same text as standard SMS. Your team sees it in the same TextUs conversation.
Can we send images, cards, or tappable buttons?
Branded texting is texting with your brand on it. Messages are the plain text your reps write today. Images, buttons, and read receipts aren't included today. They may come in a later release.
How do we get the verified badge?
TextUs registers your brand as a verified sender. Your 10DLC registration needs to be in place first; then you provide your logo, a banner image, and your accent color. Approval typically takes 6 to 12 weeks and can run up to about four months. Your team keeps texting over SMS in the meantime.
Does it change our compliance obligations?
No. Branded texting follows the same consent rules as SMS. Opt-in, opt-out, and quiet-hours settings in TextUs apply to every channel. An opt-out on the branded channel applies to the SMS fallback too, so nobody hears from you twice.
Do our reps have to change anything?
No. They text from the same TextUs numbers, in the same inbox, with the same templates and campaigns. The brand is applied on the contact's phone, not in the rep's workflow.
Your contacts already know your brand.
Now their phone does too.
Same texting, verified sender. We handle the registration.