TextUs Product Launch: Keywords
With our newest product launch of Keywords, your organization can drive efficiency and engagement at scale by automating text responses using SMS keywords.
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Published
July 19, 2022
With our newest product launch of Keywords, your organization can drive efficiency and engagement at scale by automating text responses using SMS keywords. Keywords also provides an easy way to simplify opt-ins and grow your contact list so you can get more from your SMS marketing. And by creating contact groups from keyword responses, you can easily retarget engaged contacts with relevant campaigns to maximize results.So, what are SMS Keywords? SMS keywords are words that can be texted to your number to trigger automated responses. With their simplicity in mind, they have helped companies scale their efforts to grow their contact lists and engage customers or prospects. Keywords are a consistent, easy way that contacts can show interest, and allow you to target those contacts with relevant content.
Keywords Features
- Unlimited SMS Keywords.
Create an unlimited number of keyword triggers and paired auto responses to be used in a variety of ways across your messaging accounts.
- Customizable Automated Responses.
Create more engaging auto responses using texting templates, rich media such as images, and more.
- Keyword-Driven Contact Groups.
When a person texts in a keyword, they will be automatically added to a contact group that can be used for future campaigns.
What are some of the ways I can use Keywords?
You can use Keywords to increase your team’s efficiency by creating auto responses for common questions and to boost the power of your SMS marketing. Here are some examples below.
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How do I get TextUs Keywords?
Keywords is a premium feature. If you are a current TextUs customer and want to discuss upgrade options, please contact your account manager or get a Keywords demo here.
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Frequently Asked Questions
What are SMS keywords and how do they work?
SMS keywords are words or phrases that contacts text to your number to trigger an automated response or opt-in action. For example, texting JOIN to a number might add someone to a subscriber list or start an automated message sequence.
How can keywords help grow an SMS contact list?
Keywords provide a simple, zero-friction way for people to opt in to your SMS list. When promoted on signage, social media, or ads, a keyword like 'TEXT SAVE to 55555' drives subscriber growth with minimal effort from the potential contact.
Can SMS keywords be used for recruiting?
Yes — recruiting teams use keywords to automate candidate responses, collect job interest, and trigger follow-up sequences. Candidates who text a keyword like 'JOBS' get an instant reply with open positions or a link to apply.
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