TextUs Top 10: Here are our top performing assets of 2022

We wanted to wrap up the year by looking back at our most popular blogs, templates, and playbooks of 2022. It’s a helpful way to see trends in the past year and also give insight into some possible upcoming trends and markets.

Among all our industries, conversational text messages continue to be the most popular message type over campaigns with response rates averaging twice as many as campaigns with Tuesdays and Wednesdays having the highest response days of the week. Learn more about the types of messages that work in different industries and some helpful tips in some of our most popular content pieces below.

1. Text Messaging Templates for SaaS Sales

   
   SaaS sales can bring different challenges than other types of sales. One of the most notable differences is the type of software you are selling. Knowing how to communicate to each audience throughout the funnel can help you close more deals and shorten your sales cycle. Text is a great way to sell in SaaS – just ask our own reps! Download the templates here.

2. Text Messaging Templates for Human Resources

   
   Have you noticed that your applicants and even employees take a long time to respond to your calls and emails? If they respond at all? Like you, they are inundated with messages.Text messaging is a great way to cut through the noise. It is far more effective than an email in getting people’s attention – 8x more likely to get a response be exact! Download the templates here.

3. 101 Text Message Templates for Sales and Recruiting Professionals

   
   You’re probably a pro when it comes to using email templates and honing your email communication strategy. But, text messaging is a different tool entirely. You want to be engaging, casual, and friendly. You want to excite your contacts, maintain professionalism, and pack in a whole lot of information – in just 140 characters. Here are our suggestions on how to do just that. Download the templates here.

4. How the Las Vegas Aviators Switched From Zipwhip to TextUs

   
   Migrating from one tech platform to another isn’t always a walk in the (ball)park. But the Las Vegas Aviators found TextUs the communications solution they needed for ticket sales reps. Read more about their story implementing SMS for sporting events. Read about it here.

5. Healthcare can be hectic: Your communication shouldn’t be. Here are 3 questions to pick the right SMS platform.

   
   Beat healthcare burnout. Implementing and adopting health IT is not always easy. Finding the right solution for your health system can help your providers lower burnout and lessen the recruitment cycle for new providers. But with so many options available, how do you pick the right platform for your system? Here are 3 questions every healthcare administrator should ask. Read about it here.

6. How Kelly Zitlow Group Uses Text Messaging in Real Estate

   
   “Home buying can be a stressful time and technology can help ease that process. Text messaging lets us answer questions in the moment and in real-time.” -Kelly Zitlow. Read about how Kelly Zitlow Group uses text messaging to improve the customer experience in real estate. Read about it here.

7. The Guide To Text Messaging For Sports Teams

   
   Communication is essential in sports. Players, coaches, and teammates need to communicate well in order to understand plays and be in sync during the game. Your sports communication off of the field, court, or ice should also be effective and seamless. We created a guide to sports team text messaging to help you! Whether you are a coach needing to communicate with players or a sales team looking to fill seats, this guide will show you how! Download the playbook here.

8. 2022 Business Texting Statistics and 2023 Predictions

   
   The users have spoken: they prefer text over phone and email combined for the second year in a row!! Find out our predictions for 2023 and SMS stats for the year in our 2023 State of Texting. Read about it here.

9. Power of Two: How An Original Equipment Manufacturer (OEM) Improves Product Development in SaaS

   
   We are living in a world where speed and efficiency are trending, but we can’t sacrifice quality. OEM has the potential to bring quality product development paired with strong brand identity to build growth in SaaS. Our partnership with Bullhorn achieves this in the staffing world. Our SMS solution integrates with their ATS giving users an end-to-end solution and positive experience. Read about it here.

10. Retail Holiday Hiring Statistics and Text Recruiting

    
    Can you text job applicants? You may want to this holiday. With fears of a looming recession, workers want retail seasonal jobs but retailers are scaling back. Here are 3 holiday hiring stats; 3 ways to maintain the retail workforce during an economic downturn; and 3 ways to recruit via text. Make your holiday hiring and experience a success. Read about it here.

Thinking about implementing texting in 2023? Here’s why you should.

The explosive growth SMS has seen with more adoption, usage, and industries including it in their business communication strategy. We expect to see response rates increase — we saw an increase this year and expect it to improve next year. Understanding texting statistics including how users respond and what they click, will let users do more of what is successful and increase demand. We know that texts already have a greater chance of being seen and replied to than email or phone calls, but now users can track large campaign sends.

Looking at the top challenges businesses may face in 2023, we have already seen how texting has provided solutions. Our customers have been able to withstand labor shortages and economic downturns by recruiting via text, embracing the digital transformation with SMS marketing, and engaging with employees to increase internal communications. Read more about our predictions for 2023 and contact us today to add texting to your business plan for 2023.

State of SMS Engagement 2024

Looking to increase engagement with your candidates, prospects, and customers in 2024? Look no further! We conducted a survey paired with usage data to figure out which communication channels are most effective for which industry and size. Discover all of the tips about business communication and download our free report today!

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