Communication is important in professional sports. Knowing which plays will be called and how they will be executed is part of sports strategy. The execution relies on coaches and players being on the same page regarding plays as well as teammates being able to show agility during the game. A team can lose without proper communication. Bad communication on the field, court, or ice can cost you the game—and even fans. Bad communication outside of the game can also cost you. The cost of ticket sales or players being confused about practices and appearances can impact team morale.
With a 98% open rate and 40% response rate, text messaging is a communication solution that can keep sports teams connected. This guide will show you how to use text messaging whether you are a coach communicating to your team or a sales team looking to fill seats.