As your agency grows, the demands on your team grow right alongside it. Clients expect faster communication, cleaner reporting, and a more professional experience overall.

White-label tools solve these challenges by providing high-quality platforms under your own brand, without building the technology yourself. 

You get the benefits of great software without creating anything from scratch, and your clients get a branded experience that's centered around your agency.

In this article, we’ll walk through the types of white-label marketing tools and how they help you scale. You’ll also see how adding a branded performance SMS platform can give your agency a competitive advantage.

Why Growing Agencies Should Adopt White-Label Solutions

If your agency feels busy but not bigger, the problem usually isn’t the work but the systems behind it.

Most digital marketing agencies, no matter the niche, run into the same roadblocks:

• Constant back-and-forth across email, Slack, and random DMs
• Clients are asking for updates you already gave because they can’t find anything
• Team members are duplicating work or missing tasks due to unclear workflows
• Reporting that takes hours to build instead of minutes
• Struggling to deliver a consistent, professional client experience
• Losing clients because communication is disorganized or fragmented
• No branded environment for clients to log in, track progress, or feel taken care of

If this looks uncomfortably familiar, this is where white-label tools make the biggest difference.

White-label tools give you the power to deliver a seamless, branded experience. Your agency gets to offer CRM systems, SMS engines, client portals, project management platforms, and reporting suites under your agency's or client's logo.

These tools also let you expand your service offerings quickly while keeping your costs predictable. More services under your brand equals more revenue streams, stronger retention, and longer client relationships.

Types of White-Label Tools and 27 Platforms to Consider

When you finally get your systems under control and your client experience polished, it's time to choose the right tools to support that growth.

Running an agency means juggling client expectations, service delivery, communication, reporting, and internal operations. White-label tools let you offer polished, customized software without spending years building it.

Below are the types of white-label services and a list of platforms worth considering:

White-Label SMS & Communication Tools

White-label texting platforms give your agency the power to offer high-performance SMS messaging. This allows you to deliver fast, reliable messaging for lead generation, appointment reminders, sales outreach, promotions, and customer support.

1. TextUs

SMS reply rates crush email and cold calls, which makes it a powerhouse for appointment-driven industries, sales teams, recruiting firms, real estate, and service businesses.

While many tools offer SMS features, only a few are built from the ground up for native embedding inside SaaS platforms or agency ecosystems. Real lead-gen scalability requires speed, deliverability, automation, and brand control.

This is where TextUs distinguishes itself as an all-in-one solution for agencies needing reliable communication.

Deliver a Fully Branded Messaging Experience

TextUs is built for B2B sales and revenue teams, and it has expanded into a fully customizable white-label SMS platform. 

Instead of sending your clients to a third-party tool, you can resell SMS under your own brand and make it feel like a natural extension of your product or service ecosystem.

Unlike generic SMS APIs or marketing tools, TextUs provides an entire white-label texting ecosystem, from native UI components to advanced messaging infrastructure. You can integrate best-in-class SMS into your own applications without compromising user experience.

You get the full TextUs enterprise-grade texting system but branded as your own product, including your own logo, colors, and custom domain. When you onboard your clients, the interface and custom URLs all carry your branding, and clients won’t see TextUs’s name.

Scale Outreach With High-Engagement Messaging

When you offer SMS to your clients, you’re giving them a channel that delivers real revenue impact. With TextUs, your campaigns can drive up to 5x higher conversion than email, hit 98% open rates, and generate 5x faster response times.

If you're running paid media, lead generation, lifecycle marketing, or sales enablement programs, SMS becomes your most reliable engagement lever.

TextUs supports the kind of volume and throughput you need to run enterprise-scale messaging, whether you’re serving one large client or dozens.

You can also set up custom SMS keywords to trigger automated responses that capture interest instantly. Since you can send rich MMS messages and branded short links, your messages become more compelling, clickable, and aligned with your company’s identity.

Automate Follow-Ups and Keep Leads Moving

With TextUs SMS marketing automation, you don’t have to rely on anyone remembering to follow up.

You can build SMS drip sequences that nurture leads automatically, warm up prospects, and bring cold opportunities back to life. 

These automated workflows help you turn prospects into pipeline 30% faster than email.

Engage Prospects in Real Conversations

SMS works because it’s conversational, and TextUs is built to make that flow naturally. Your sales teams get real-time, two-way messaging through mobile apps, an embedded messenger, and a Chrome extension.

Shared inboxes help teams stay coordinated, so no lead gets lost. Customizable templates speed up responses and keep messaging consistent across your organization. The entire system is designed to reduce clicks and make customer communication easy for everyone.

Use Analytics to Improve Performance

TextUs provides detailed analytics that show how your users are messaging: response rates, engagement, deliverability, campaign performance, and trending usage patterns across your platform.

These insights help you identify what’s working, where users need support, and how to increase conversion rates through informed optimization.

Whether you’re offering TextUs as a white-label product or using it internally, the reporting dashboard gives you clarity on performance and ROI.

Book a demo today and start your branded SMS journey!

2. SlickText

SlickText is an SMS marketing platform offering mass texting, automation, and integration features. It supports API & webhooks integration, which allows you to connect your existing tech stack.

The platform supports bulk messaging, MMS marketing, two-way text conversations, scheduling, and segmentation. Its white label options let you customize the platform’s branding to provide a unique experience to customers.

SlickText is a good fit if your agency is offering SMS as part of a broader marketing stack. But suppose you require tight CRM integration for large-scale marketing campaigns, you may need additional customization or a more enterprise-oriented platform.

3. MessageMedia

MessageMedia (now part of Sinch) is an enterprise-grade messaging platform offering SMS, two-way communication, global scale, and extensive integration capabilities.

It supports partner/reseller programmes and enterprise use, which makes it viable if you're an agency looking for serious scale and integration.

MessageMedia offers powerful integration and reliability for mid-market/enterprise audiences. Still, it may require more implementation work and lean towards being a platform you embed.

If you need a lighter, multi-tenant white-label system up and running, you may need to assess how much white-label customization you get.

White-Label SEO Tools

White-label SEO services help with delivering audits, keyword tracking, and performance reports under your own branding. 

These platforms handle the technical work so SEO agencies can present insights in a format clients understand, especially when running holistic SEO campaigns.

4. SE Ranking

SE Ranking provides a combination of rank tracking, site auditing, keyword research, and competitor data. 

You can use this SEO software's white-label features to create branded dashboards and reports for clients, which makes it easier to manage competitor analysis across multiple accounts.

It supports custom domains, logo replacement, and personalized report templates, allowing the agency to control how the data is presented. 

The system also includes backlink monitoring and on-page SEO checkers to centralize basic tasks without building your own SEO software.

5. DashThis

This platform is primarily a reporting tool. Its white-label options allow you to create reports under your branding, customize the layout, and share dashboards through a client portal or via scheduled email delivery.

It integrates with Google Analytics, Google Search Console, social platforms, and paid media tools. It's practical if you prefer to consolidate SEO programs' data alongside other marketing metrics using white-label dashboard software.

6. SeoReseller

SeoReseller offers SEO fulfillment services along with a reporting platform that can be branded for agency use. Its dashboard organizes keyword tracking, audit summaries, and backlink updates in a client-friendly format.

Because SeoReseller also provides outsourced SEO deliverables, some agencies use it to supplement internal capacity. 

The reporting component can be customized with the agency’s branding, so clients see performance information under the agency’s identity rather than a third-party platform.

White-Label Social Media Management Tools

These tools allow you to manage posting schedules, content approval, analytics, and client dashboards. They’re useful when you want to present a “your agency’s tool” experience to clients, while using a third-party platform for the backend.

7. SocialPilot

SocialPilot offers an agency-oriented dashboard that supports multi-client, multi-account social media scheduling and reporting. It includes a white-label dashboard and branded reports, which let you replace the provider’s branding with your own.

Key features include bulk scheduling, multi-account management, a unified social inbox, and analytics designed for agency workflows.

8. Sendible

Sendible is another platform that supports white-label agency use. It allows branded dashboards, a custom domain, and white-label reports for clients.

The features include post scheduling across major social networks, collaborative team workflows, approval queues, and analytics/reporting designed for client visibility. 

You can offer social media services under your brand name using Sendible rather than redirecting clients to the software vendor.

9. Vista Social

Vista Social allows you to apply branding to dashboards, custom domains, and reports.

Image Source: vistasocial.com

Its features include content scheduling, approval workflows, engagement analytics, multi-brand support, and custom-branded link shorteners.

White-Label PPC & Advertising Tools

White-label reporting tools help you manage paid campaigns across platforms, handle reporting, and deliver branded dashboards or services to clients under your agency’s own name. Many of these tools support channels like Google Ads and social platforms.

10. Swydo

Swydo provides you with the capability to pull data from multiple ad platforms, then generate custom reports and dashboards.

You can create and schedule reports, which makes it easier to communicate with multiple clients without piecing together exports manually.

11. Whatagraph

Whatagraph covers PPC, social, display advertising, and other channels. It offers white-label features such as custom branding, dashboards, and marketing report templates suited for agencies.

If you're running multiple ad channels and want to present a unified client dashboard, it can serve as a central tool.

12. AgencyAnalytics

While originally more broadly used for reporting, AgencyAnalytics supports branding and dashboard customization for agencies, including PPC, display, social, and SEO metrics.

You can integrate this tool to give clients access via a branded login or deliver branded downloadable reports.

White-Label AI Tools

These tools provide you with AI-driven services without investing in expensive development or engineering teams. You plug into a platform that already handles those pieces and present it to your clients as something your business provides.

13. Insighto

Insighto is built for agencies and resellers who want to white-label AI chatbots and voice agents. The key features include a no-code builder and omnichannel deployment. The same branded agent can operate across voice, chat, or SMS, depending on your client’s needs.

It also supports CRM integrations, so leads or customer interactions captured by the AI flow into your client’s systems, enabling you to automate hand-offs or trigger workflows.

14. BotPenguin

BotPenguin is a chatbot and AI-agent platform built specifically for agencies that want to offer conversational automation under their own branding.

Its model allows you to resell AI chatbots, workflows, and support automation as if they were developed in-house, which helps you maintain brand consistency across every client interaction.

The platform also includes built-in NLP, ChatGPT-powered responses, multilingual functionality, context retention, and sentiment detection.

15. Thinkstack

Thinkstack allows you to create chatbots or AI agents without needing to code. You can map your own custom domain and apply your own branding.

The platform supports integrations via Zapier, custom APIs, CRM hooks, and more. You can also manage multiple sub-accounts for your clients, such as adding client accounts or setting chatbot limits per client.

White-Label CRM & Marketing Automation Tools

White-label marketing services let you present your platform to clients while relying on someone else’s code. Instead of being a tech vendor, you become the brand behind the solution.

16. GoHighLevel

GoHighLevel combines CRM, pipeline automation, email and SMS campaigns, appointments, and dashboards. 

The platform supports full white-label branding, with key features including contact and lead tracking, automated follow-up workflows, and management of client sub-accounts.

If you want to move beyond providing services and instead include a branded software offering, GoHighLevel enables you to package your services plus the platform as one. 

You set your own pricing, package features, onboard clients into your branded portal, and manage all in one platform.

17. ActiveCampaign

ActiveCampaign offers an Agency Partner Program that allows you to resell and brand the platform under your own agency’s identity. You can purchase client accounts at a discount and manage them as part of their service offering.

You gain access to a suite of features, such as email marketing, automation workflows, CRM pipelines, and multi-channel messaging. The platform supports triggers, segmentation, behavioral tracking, integrations via API, and landing page builders.

18. CompleteCRM

CompleteCRM includes CRM features such as contact management, deal pipelines, and basic task automation. It also layers in marketing tools like email sequences, reporting modules, and fulfillment options.

Before adopting it, you’ll want to review how deep the automation builder goes, since some agencies find the workflow customization more limited compared to higher-end automation platforms.

White-Label Email Marketing Platforms

These platforms let you manage campaigns, automations, lists, and reporting for clients, while the technology, infrastructure, and deliverability work are handled by the provider.

19. Mailmunch

Mailmunch offers a white-label version that allows you to rebrand the email builder, automation flows, templates, and interface.

You get a drag-and-drop email builder, broadcast campaigns, drip sequences, list segmentation, forms/popups, analytics, APIs, and single-sign-on support.

20. Mailgun

Mailgun is more infrastructure-oriented but offers strong white-label capabilities in terms of domain and link branding, dedicated IPs, and custom sending infrastructure.

Their white-label email service feature allows you to send as your agency's domain, track IP links to see if they align with your brand.

If you already offer marketing automation, content creation, lead generation, or full-funnel services, integrating Mailgun lets you upsell email as a service line.

21. BigMailer

BigMailer allows you to manage many brands/clients under one account, with role-based user access and brand-specific dashboards.

It's noted for having built-in email validation and support for large lists. You get the usual email campaign types (newsletters, drip/automations, transactional emails), templates, segmentation, and analytics.

White-Label Billing & Invoicing Tools

These tools let you automate invoice generation, send recurring billing, support multiple currencies or payment gateways, track outstanding balances, and integrate with your CRM or project tools.

22. Invoice Ninja

Invoice Ninja offers a self-hosted version that supports white-label licensing. It supports recurring invoices, auto-billing, payment gateway integrations, and client portals.

If your agency offers operational support, invoicing, subscription services, or workload management to clients, its white-label control lets you include billing and invoicing as part of your service stack.

23. OneBill

OneBill is a platform built for complex billing around subscriptions, usage-based billing, and partner/white-label billing scenarios.

You can customise invoice templates with your clients’ or partners’ branding, and it supports features like recurring billing, usage‐rating, and multi‐organizational frameworks.

24. Service Provider Pro (SPP)

Service Provider Pro offers productised services and includes billing, client portals, subscriptions, order forms, invoicing, and branded experiences.

The platform handles one-time and subscription billing, invoice automation, client self-service billing, and payment flows. It also offers a more turnkey solution of branded billing + client portal + service delivery workflows, which may reduce the need for stitching multiple tools.

White-Label Client Portals

A white-label client portal gives you a branded, professional space where your clients log in, see deliverables, access files, submit requests, and interact with your team.

25. ManyRequests

ManyRequests is a white-label client portal that features announcements for clients, push notifications, multi-language portals, client impersonation, and many integrations via webhooks.

These capabilities mean you can slot the portal into your workflow rather than forcing a change in how you work.

26. Ahsuite

Ahsuite is a white-label client portal that simplifies agency-client communication. It allows document sharing, version control, embedded dashboards, password management, and task tracking.

The portal centralizes support requests, tasks, messaging, and deliverables, so clients don’t bounce between emails, drives, chat tools, and spreadsheets.

27. Clinked

Clinked offers agencies a secure, white-label client portal where you can share files, manage workflows, and collaborate with clients in a branded environment.

Notable capabilities include secure file sharing with version control, project- and task-tracking for client deliverables, and customization of the portal to reflect your brand.

How to Choose the Right White-Label Tool for Your Agency

Not every platform will match your workflow, client expectations, or the way your team delivers work. When you implement the wrong tools, it can create more complexity instead of solving the problems you set out to fix.

Here’s how to choose the best white-label solution that moves your agency forward.

Identify Your Agency’s Pain Points

Start by identifying where your workflows break down.

• Are projects consistently delayed because updates get lost in email threads?
• Are clients confused about where to submit requests?
• Is your team bouncing between too many platforms?

These everyday pain points are signs that your systems need to be simplified and strengthened. The right white-label tools should bring order to your workflow and give your agency a smoother way to deliver work.

Pick Tools That Fit Your Workflow

A platform shouldn’t force your team to change how they already work. The right white-label platform should feel like it naturally plugs into your existing processes.

This includes your communication style, client handoffs, production flow, and the systems your team uses every day. It's valuable when you need to generate reports or manage marketing efforts across multiple accounts.

Choose Tools That Strengthen Your Brand

Every tool you bring into your agency should reinforce your brand. That means using platforms that let you control brand identity, your agency's logo, the domain, and the entire client-facing experience.

When clients log in, they should see your brand. A true white-label tool keeps your identity front and center, builds trust, and makes your agency look more established. 

The more your clients interact with your branded ecosystem, the more loyal they become.

Select Tools That Add New Services

One of the biggest advantages of white-label software is how easily it lets you expand what your agency offers.

Rather than spending months building new features or hiring developers, the right tools allow you to introduce fresh services instantly.

This could be reporting dashboards, automation, client portals, automated reports, or communication tools wrapped into customized packages that highlight your agency's expertise.

These additions strengthen your value, increase your revenue opportunities, and keep clients relying on your ecosystem rather than searching elsewhere. 

If a tool helps you grow your service lineup without adding operational headaches, it belongs in your stack.

Make SMS Part of Your Core Stack

If there’s one communication channel your clients consistently respond to, it’s SMS. 

Texting is now a revenue channel, and it deserves a permanent place in your agency’s system.

Unlike email, which can be slow, or chat tools that may get ignored outside business hours, SMS marketing reaches people instantly and drives faster action.

Whether your clients are following up with leads or re-engaging old prospects, texting consistently outperforms most channels in open rates and response times.

Texting also supports the kind of real-time, two-way communication that most channels can’t match. Instead of sending a plain broadcast text message and hoping someone sees it, SMS creates an instant conversation. 

That immediacy translates into more conversions, shorter sales cycles, and stronger customer relationships.

The challenge is that most SMS marketing platforms on the market aren’t built for agencies. They often lack deeper capabilities like managing large-scale sends, maintaining consistent branding, or integrating into SaaS platforms.

TextUs is designed to fill. It brings together high-performance messaging, full white-label branding, and flexible SaaS integration that help your clients respond faster and get better results.

Build a Communication Engine Your Clients Trust—Start Texting With TextUs!

Most white-label marketing agencies are drowning in tools that look impressive on the surface but fail in client communication. Emails get ignored, notifications get buried, and conversations scatter across platforms your clients barely use.

If you want to deliver real results and stand out from competitors offering the same generic stack, you need a communication channel that your clients respond to. 

Right now, SMS is the one channel that consistently gets seen and gets answered.

TextUs gives your agency a white-labeled, high-performance SMS platform you can offer as part of your own services or integrate into your SaaS product.

It combines enterprise-level texting power with complete brand control. The system lets you deliver two-way conversations, automated sequences, rich media, and real-time engagement inside a messaging experience that looks and feels like yours.

With TextUs, you’re not just adding another tool to your digital marketing services stack. You're also giving your clients a communication engine that drives action.

If you’re ready to future-proof your agency with a service your clients will rely on every day, it’s time to put SMS at the center of your white-label strategy. Book a demo with TextUs today!

FAQs About White-Label Tools for Agencies

Are white-label tools expensive?

Costs can vary as some platforms charge a small monthly fee, while others have higher-tier agency or reseller plans. But what matters is the ROI. 

If the tool helps you deliver services faster, look more professional, support better content creation, and retain clients longer, it pays for itself quickly.

Can white-label tools help me scale my agency?

Absolutely. White-label software gives you standardized systems for reporting, communication, SMS, email, billing, and project delivery. That means less manual work, fewer client misunderstandings, and more time to grow revenue.

For many digital agencies, it’s also the easiest way to maintain brand control across the entire platform and offer white-label services with consistency. It’s the simplest way to scale without hiring a huge team.

How do I choose the right tools for my agency?

You can start with your bottlenecks. If communication is disorganized, you need to prioritize SMS or client portals. If reporting takes too long, you can pick white-label analytics tools that help deliver detailed reports in just a few clicks.

This approach also works well for web design agencies that manage multiple systems or for teams optimizing Google Business Profile listings. You need to build a tech stack around the problems that need to be solved first to operate better.