White Label Solutions

Customizable White Label SMS Platform for SaaS

TextUs is a premier white label SMS platform designed for seamless integration into SaaS applications. Our business texting software helps teams enhance communication and engagement while maintaining complete brand control. As a leading white label SMS service, TextUs empowers businesses with a scalable SMS platform for marketing and customer communication.

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Benefits & Features

Why choose TextUs for white label SMS?

TextUs provides a fully customizable, native interface that allows SaaS companies to seamlessly brand their messaging experience. As the only white label SMS software built specifically for SaaS platforms, TextUs enables businesses to embed text message features that match the native look and feel of their host applications.

Build for Performance SMS. Branded for You

Businesses can launch a comprehensive white label SMS reseller program to expand their service offerings.

  • Unlimited Campaign Sizes. Send personalized messages to larger audience pools with industry-leading throughput and deliverability.
  • Unlimited Custom Keywords. Set up automated texts that include keywords like “APPLY” or “DEMO” to maximize engagement and drive intent.
  • Rich Media and Branded Links. Enrich campaigns with imagery and branded, shortened links to optimize response rates.
  • Automated Sequences. Help manage your outreach with sequences to create a series of targeted and personalized SMS drip campaigns.

Boost engagement with conversational SMS features

Real-time, one-on-one messaging strengthens customer relationships. TextUs offers mobile-friendly apps, embedded messengers, and Chrome extensions that make communication easy and accessible.

  • User-Friendly Apps. TextUs covers every part of the day: mobile app when on the go, embedded messenger or Chrome Extension for use when inside your SaaS application, and admin tools that allow you to manage your customers and your customers to manage their users.
  • Ultimate Ease of Use. Quickly get up and running, clearly organize conversations, and easily track the most important messages all with a minimal number of clicks.
  • Shared Inboxes. Empower multiple team members to work together to respond and manage conversations to never miss next steps.
  • Texting Templates. Remove the guesswork with shared or personal text templates that streamline your workflow and maximize contact engagement.

Robust analytics that drive usage

Data-driven insights help SaaS companies optimize their SMS performance. TextUs provides detailed analytics on response rates, deliverability, and engagement. Usage trend analysis uncovers growth opportunities, while best practice recommendations help maximize ROI. Our visual dashboards make performance tracking easy, allowing businesses to refine their messaging strategies and improve customer engagement. Whether for a white label text service or bulk SMS campaigns, our reporting tools help businesses measure success.

"Our first broadcast text message yielded a 60+% response rate within an hour."

John Wilcoxon

Branch Manager

"Its a great tool to communicate with employees TextUs is easy to use so we started communicating right away with text messaging."

Jen Gregory

HR Manager

"Being able to connect with our employees in realtime in a way that works for them has been a game changer."

Brittnie L

"TextUs is the best resources that helps me connect with potential candidates."

Layne, K

Recruiter

Loved by Thousands.
Trusted by Teams that Text.

4.8
4.8
Resources

Resources to help your business grow

Explore Resources
Webinar

Should you Build or Buy SMS for Your Product?

Discover whether to build or buy SMS features for your product. Understand costs, compliance challenges, and gain insights from industry experts to make informed decisions.

Template

Texting Templates for Summer and Fall Hiring

20 ready-to-send texts to keep your pipeline moving through your busiest hiring seasons.

Case Study

How Spectora Cut 17 Days Off Its Sales Cycle Without Changing Its Workflow

By reducing response time from 19 hours to 4.5 hours, Spectora shortened its sales cycle from 62 days to 45 days — without changing how its team works.

Business Texting

Built for Results

Create and convert pipeline at scale through industry leading SMS software

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WHITE LABEL SMS

Your brand.


Your customers.

‍A new revenue stream.

Add AI-native, fully branded SMS to your platform without building a thing. TextUs handles the infrastructure, from carrier to compliance, so your team doesn’t have to. Complete the form to get connected with one of our White Label experts.

Why Choose TextUs White Label

Open a new revenue stream
Usage-based billing means you set the price, you keep the margin, and revenue grows every time your customers hit “send.”
Give your customers a channel that gets read
SMS gets 98% open rates. Add a communication channel your customers’ contacts will actually respond to.
Launch AI-native instantly
Message rewrite, quality scoring, conversation tagging—add TextUs and get these features already built into your product.
Skip the hard stuff
10DLC, carrier relationships, compliance, deliverability. We own all of it. You don’t touch any of it.
Fidelity
Randstad
Cargill
Duracell
Hallmark
UMassMemorial
Harvard
Barilla
VCA
HOW IT WORKS
This is what “we’ll handle everything” actually looks like.

From branded messaging to carrier compliance, here’s what you’ll get when you partner with TextUs.

Benefits & Features

Everything your SMS product needs—already built

From messaging and automation to compliance and analytics, here’s what you get out of the box with TextUs white label.

Inbox & Campaigns

Run 1:1 conversations and high-volume messaging from one place

  • Shared team inboxes with routing and assignment
  • Message templates for faster replies
  • Schedule and send messages at the right time
  • Bulk campaigns with personalization tokens
  • A/B testing to optimize performance
  • Rich media (MMS), short links, and click tracking

Build smarter workflows that run and improve on their own

  • Drip sequences for follow-ups and nurture
  • Keyword-based opt-ins and auto-replies
  • Keyword QR codes to drive inbound conversations
  • AI-powered message rewrite for compliance + performance
  • Message Quality Indicator (MQI) with risk scoring
  • Auto-tagging of conversations (hot, warm, cold) based on response behavior and timing
Contact Management

Keep your data clean, organized, and in sync

  • Contact profiles
  • Custom fields and lifecycle stages
  • Lists and segmentation
  • CSV import and bulk updates
  • Real-time sync with CRMs and integrations
Analytics & Reporting

Understand what’s working—and prove it

  • Performance dashboards at team and org level
  • Delivery, response, and engagement tracking
  • Campaign-level reporting and insights
  • Conversation-level visibility for reps
  • Exportable data for deeper analysis
Compliance & Smart Delivery

Stay compliant and protect deliverability—automatically

  • Opt-out monitoring with threshold alerts
  • Pre-send message checks for risky content
  • Carrier-compliant messaging safeguards
  • Contact validation and hygiene tools
  • Message pacing to avoid carrier filtering

“Our first broadcast text message yielded a 60+% response rate within an hour.”

"Our first broadcast text message yielded a 60+% response rate within an hour."

John Wilcoxon

Branch Manager

"Its a great tool to communicate with employees TextUs is easy to use so we started communicating right away with text messaging."

Jen Gregory

HR Manager

"Being able to connect with our employees in realtime in a way that works for them has been a game changer."

Brittnie L

"TextUs is the best resources that helps me connect with potential candidates."

Layne, K

Recruiter

Loved by Thousands.
Trusted by Teams that Text.

4.8
4.8

Inbox Questions, Answered

Everything you need to know about how Inbox fits into your workflow.

What does TextUs handle, and what do I handle as a partner?

TextUs handles the infrastructure so you don’t have to. That includes compliance, 10DLC registration, carrier management, feature releases, bug fixes, and tier-3 support. Your team is responsible for selling the product to your customers and setting your own pricing and margins; everything on the back end runs through TextUs, so your engineering team can stay focused on your core product.

What are the different white label options?

TextUs offers three white label models depending on how you want to integrate SMS into your product. The full platform option gives your customers a completely branded, standalone messaging experience. The embedded messenger drops an iframe directly into your existing software for contact-record-based conversations. The API option gives your engineering team direct access to carrier operations and deliverability infrastructure without a UI layer.

Can I fully remove TextUs branding from the product?

Yes. The full white label product supports complete brand customization—your logo, your colors, your domain. When your customers log in, they see your brand, not ours. TextUs operates entirely in the background.

How does pricing and billing work for white label partners?
Can I set my own pricing and keep the margin?

Yes. TextUs charges partners for platform access, and you price the product however you choose for your end customers. There’s no revenue share; the margin you set is the margin you keep.

How long does it take to launch?

Most partners launch within three months or less. Timeline depends largely on how quickly your team can move on implementation. Carrier infrastructure, compliance setup, and onboarding support are all handled by TextUs, so there’s no waiting on the hard stuff.

What integrations are supported?

All of TextUs’s existing integrations are available to white label partners, including Salesforce, HubSpot, Bullhorn, Workday, Greenhouse, and Zapier. If your platform already connects to any of these, your customers can use those integrations from day one.

Can the mobile app be white labeled?

No, at this time, the TextUs mobile app cannot be white labeled.

What about the Chrome extension — can that be white labeled?

The Chrome extension itself is white labeled, but if lives in the Chrome Web Store under the TextUs name. When your customers download and log in, the experience is fully branded as your product—your logo, your colors. The store listing is the only place the TextUs name appears.

How does 10DLC registration work? Do I have to manage that?

TextUs manages 10DLC registration on behalf of our white label partners. We’ll walk you through the forms required for the approval process and handle the submission, so you don’t need to navigate carrier requirements of compliance filings on your own.

What support does TextUs provide to my customers?

White label partners receive a dedicated account manager and access to a support team for their customers. TextUs handles tier-3 support so your team isn’t fielding technical escalations. You get the relationship, and we handle the infrastructure behind it.

Does the solution support multiple users on the same number?

Yes. TextUs supports both individual numbers for one-on-one conversations and shared team numbers that route into a share inbox—for example, a “Sales” or “Customer Support” number that multiple team members can manage together.

Still Have Questions?

We’d be happy to walk you through it live.

Talk to a Specialist

Your next product feature

is already built.

Skip the build. Launch a fully branded SMS platform in weeks, not quarters—with carriers, compliance, and AI features already handled. Your brand out front, our infrastructure backing you up at every step.

Schedule a White Label Walkthrough