10 Best SMS Marketing Software to Power Your SMS Campaigns

Unlike emails or phone calls that often go unnoticed, a message on someone’s phone gets real attention. That’s why many businesses are leaning on SMS to share updates, promote offers, and stay connected with their audience in a more personal way.

However, running successful SMS campaigns isn’t as effortless as it looks. Sending messages at the right time, staying compliant, and keeping every text personal can quickly get overwhelming.

Fortunately, an SMS marketing software helps you organize, automate, and track every campaign without losing that human touch your customers appreciate.

In this article, we’ll explore the best SMS marketing software that will make it easier to create engaging texts, automate communication, and grow your customer relationships.

The Power of Texting in Modern Business Communication

SMS is dominating business engagement and is still one of the most direct ways for businesses to target customers in 2025.

SMS open rates average around 98%, and nearly half of all recipients respond within minutes. Those numbers show that text messaging is a marketing channel where real attention happens.

Text marketing keeps your audience informed and connected, from promotions and reminders to upcoming events and loyalty offers. It allows you to deliver relevant content that fits naturally into your customers’ daily routines.

More importantly, it helps you build trust and nurture relationships throughout their customer journeys in a way that feels natural and personal.

Another advantage is how measurable and flexible SMS can be. You can track engagement rates, test different messages, and adjust your approach instantly. This level of insight allows you to refine your campaigns based on real behavior rather than guesswork.

Of course, doing all this manually can be challenging when running a business. A texting software helps you automate campaigns, personalize outreach, manage compliance, and track performance.

With automation and analytics built in, you can scale your efforts without losing that personal touch. It’s a smarter, faster, and more effective way to make SMS marketing work for your business.

10 Best SMS Marketing Software in 2025

Now that you understand how powerful SMS can be for your business, it's time to find the right platform to bring those benefits to life. Here are the best SMS marketing tools that can simplify your campaign management while keeping communication effective.

1. TextUs

TextUs is a business-first text message marketing software that offers real-time, two-way texting to drive engagement and revenue. 

You can launch SMS marketing automation tools with unlimited-size SMS campaigns and high throughput, using unlimited custom keywords to trigger automated messages.

The platform also provides automation tools like drip sequences and scheduled campaigns, alongside two-way messaging. It supports rich media MMS and branded short links in messages to boost SMS outreach.

TextUs integrates with popular CRMs such as Salesforce, HubSpot, and Microsoft Dynamics to sync contacts and log text conversations. Teams can also use the TextUs Chrome extension or mobile app to send texts from within their CRM or on the go.

Beyond its marketing prowess, TextUs is built for collaboration and real-time engagement. It provides shared SMS inboxes that allow multiple team members to receive messages and reply collaboratively.

TextUs’s user interface is intuitive for composing messages, organizing contacts, and templating common replies. It also offers comprehensive analytics dashboards to monitor delivery rates, response rates, and engagement in real time.

Book a demo with TextUs today and see how easy it is to power your SMS marketing campaigns with speed, precision, and impact!

2. TextMagic

TextMagic is a text messaging service that enables you to send bulk text messages, two-way SMS chats, and automated alerts through a web interface or API.

The platform includes tools for mass texting, scheduling campaigns, and personalizing texts with merge tags. You can import contact lists and segment audiences to target specific groups with tailored SMS blasts.

With TextMagic, you can schedule messages, personalize them using merge tags, and send them to specific customer segments from your imported lists. The platform also supports automated welcome messages, where your new subscribers receive a greeting or confirmation the moment they opt in.

But the common feedback on TextMagic states that pricing can add up for large volumes, since it’s pay-as-you-go per message. A few users also mentioned occasional sending delays or message routing issues, particularly when texting to certain countries, though these instances are infrequent.

3. Klaviyo

Klaviyo is an AI-powered marketing platform known for its email marketing but also SMS marketing features for e-commerce brands. It unifies SMS with email, push notifications, and other channels on one platform for consistent cross-channel campaigns.

With Klaviyo SMS, you can use automation features to send personalized messages based on each customer’s actions, preferences, or purchase behavior. For example, you can trigger recurring messages for birthdays, follow-ups, or cart reminders while using AI tools to test which versions perform best.

The main trade-offs with Klaviyo are related to complexity and cost. Many users note that Klaviyo’s learning curve can be steep, given its extensive features and terminology. 

Its pricing for SMS and email is on the higher end, which can become expensive as your contact list or sending volume grows.

4. Omnisend

Omnisend is an omnichannel marketing automation platform geared towards e-commerce, with SMS as a main component alongside email, push notifications, and more.

It offers pre-built automation workflows and segmentation, where you can easily set up SMS sequences for common scenarios like welcome series, cart abandonment reminders, and re-engagement campaigns.

The platform pulls in e-commerce data to trigger these messages and to personalize text content, which is ideal for driving conversions. Its deep segmentation and targeting options can manage contacts by behavior, purchase frequency, and location.

One consideration with Omnisend is that its rich feature set comes with a cost. The free plan is limited, so to fully leverage SMS + email, a paid plan is usually required. Some small-business users who only need basic SMS have found Omnisend a bit overkill.

5. Brevo

Brevo is an all-in-one marketing platform and has recently been rebranded from Sendinblue. It includes email, SMS, WhatsApp, live chat, and CRM features. You can enable SMS with one click, and there’s no complex setup or third-party integration required to start texting.

Since Brevo has a built-in email & CRM database, you can target SMS by criteria like contact location, purchase history, engagement level, and more. You can also use Brevo to send transactional texts such as order confirmations, shipping updates, or PIN codes, via their API or automation workflows.

According to some users, certain advanced features are limited in Brevo compared to enterprise competitors. Its automation might not handle complex multi-branch scenarios that specialized tools do, and some have mentioned wanting more in-depth campaign attribution analytics.

Brevo’s focus is on being an all-rounder, which means its SMS functionality is solid but not as deeply specialized as a dedicated SMS-only platform.

6. Sendlane

Sendlane is a unified email and SMS marketing automation platform tailored for online retailers and digital businesses. You get built-in SMS marketing tools alongside email that are accessible from one dashboard.

Sendlane’s SMS features can send broadcast campaigns and create automated SMS funnels for scenarios like cart abandonment, post-purchase follow-ups, win-back campaigns, and more. They provide several pre-built SMS automation templates that you can tweak and activate.

The platform also uses its CRM-like data capabilities to boost SMS. It has deep data integrations with e-commerce online platforms and captures on-site behavior via its Beacon tracking. This allows you to do advanced segmentation.

However, Sendlane’s plans start reasonably, and they bill only for emails/SMS sent rather than the contacts stored. But once you reach higher tiers, users report the costs rise and don’t offer a free tier for low-volume needs.

7. Attentive

Attentive is a text marketing software for enterprise and mid-market retailers that focuses on text message personalization and automation. You can create dynamic audience segments and send tailored SMS campaigns to each segment.

The platform’s automation capabilities support building multi-step messaging flows triggered by specific events. These can be as advanced as needed, with branching logic and integration of AI to optimize send times and content.

They also have an AI-driven optimization engine that analyzes every customer interaction in real time to help determine the best message or offer for each person.

Attentive is primarily designed for mid-sized and large businesses with bigger marketing budgets. One common observation is that it can be costly for small businesses, and their pricing isn’t publicly listed.

Another factor is that Attentive expects clients to utilize its full suite, including possibly email, since they have added email capabilities. If you only want a simple SMS tool without all the AI and multi-channel features, this platform could feel overwhelming.

8. Salesmate

Salesmate is a CRM platform with built-in SMS marketing features. As a CRM, it stores all your contacts, deals, and conversations. With the SMS module, you can send text messages to any contact or lead from the CRM interface.

The platform supports bulk SMS campaigns and includes personalization tokens so each recipient’s message can automatically insert their name or other details. It also has automation capabilities where you can incorporate SMS into your sales or marketing sequences.

Salesmate’s Text Templates and scheduling functionality allow you to create a library of reusable SMS templates. You can also schedule SMS sends at optimal times, and the system can handle localizing send times.

However, its SMS feature is part of a larger CRM, so one potential drawback is that if you only need SMS marketing, adopting the whole CRM might be unnecessary overhead. 

Some users looking for a standalone SMS tool might find Salesmate too feature-heavy. It includes contact management, deal tracking, and calling, which could be more than required just for texting.

9. SlickText

SlickText is an SMS marketing service that lets you send bulk text blasts, manage SMS keywords for opt-ins, set up auto-replies, and conduct two-way conversations with subscribers who respond.

The platform handles the automated confirmation and list building for those subscribers. It also offers QR code generation for sign-ups and web sign-up forms, giving multiple avenues to grow your SMS list.

You can attach images or GIFs via MMS, run contests or polls via text, and even use features like Text-to-Win sweepstakes or loyalty programs through SMS. 

It also provides reports on delivery rates, opt-in growth, and engagement metrics. You can see how each campaign performed and export the data for further analysis.

However, the platform intentionally focuses on the SMS channel, which means it lacks some advanced marketing features or multi-channel integrations that bigger marketing suites provide.

Similarly, while it does automation, it’s relatively basic compared to tools, and you won’t get AI-driven personalization or extremely granular triggers. Some users mention wanting more in-depth segmentation or being able to perform a complex workflow.

10. SimpleTexting

SimpleTexting is an SMS marketing platform that lets you launch a text marketing campaign in minutes. The platform offers a set of SMS features, including mass texting, two-way messaging, scheduled texts, and MMS support for sending images or videos.

The platform also provides web signup forms and a Facebook integration to help grow your SMS list. You can do one-off blasts like announcements or flash sales, set up recurring texts, or implement automated drip campaigns.

The platform has a simple automation builder where you can schedule a series of welcome texts to new subscribers over their first few days. It also supports SMS surveys and polls, allowing you to ask questions and collect responses via text.

Unlike some platforms on this list, SimpleTexting doesn’t natively handle email, push, or other channels as it’s purely a text messaging tool. 

Some users also point out that its analytics are not as advanced as those in larger marketing suites. Its international texting coverage is also limited compared to big telecom providers.

Key Features That Make SMS Marketing Software Worth It

Before investing in any SMS marketing solution, it’s essential to understand the features that impact your mobile marketing strategy. Below are the main functions that set great tools apart and help you manage your campaigns across different SMS marketing platforms.

Easy-To-Use Interface

A user-friendly interface can completely transform how efficiently your team works. Clear dashboards, intuitive layouts, and drag-and-drop builders make it simple to send SMS messages and monitor campaign performance.

A well-designed platform also reduces errors and improves productivity. When workflows are simple, campaigns launch faster and communication stays organized.

The easier the system is to use, the more confident your team becomes. That translates into smoother execution and better results across every campaign.

TextUs offers a fully customizable, native interface that lets SaaS companies brand their own messaging experience. As the only white-label SMS software built specifically for SaaS platforms, TextUs can embed texting features that look and feel like part of the app.

Contact Management and Segmentation

Strong contact management is the foundation of any successful SMS marketing strategy. It allows you to keep your audience organized, store essential customer data, and maintain clean, accurate lists.

Well-segmented audiences let you contact customers directly with targeted and relevant content. When each message aligns with what people care about, engagement naturally increases and campaigns deliver better ROI.

The best platforms also allow you to collect phone numbers seamlessly, whether through web forms, QR codes, or your own apps. This ensures your contact base grows without disorganized imports.

SMS Templates and Personalization

Rather than writing every message from scratch, templates speed your workflow. Having a library of ready-to-use SMS templates also helps you stay organized and ensures that your messages are on brand.

Personalization transforms these SMS templates from generic messages into meaningful conversations. You can insert details such as a customer’s name, recent purchase, or loyalty status, and your texts feel more personal. 

A small effort creates a stronger connection with recipients and increases customer engagement rates because people respond better to personalized messages.

Automated Campaigns and Workflows

Automation is what turns SMS marketing from a manual task into a scalable strategy.

With optimized campaigns and automated workflows, your business can schedule messages, set triggers, and create drip sequences that run on their own. Your audience receives timely updates, reminders, and follow-ups without requiring constant oversight from your team.

These workflows allow you to nurture leads, re-engage inactive customers, or welcome new subscribers automatically. Each campaign can be customized to respond to customer actions to make sure every message feels timely.

SMS automation tools also help maintain consistency across all your communications. Your team can plan campaigns weeks or months ahead while the software handles delivery at the perfect moment.

Integration with CRM and Marketing Tools

When your SMS platform syncs with other marketing tools like Salesforce, HubSpot, or Microsoft Dynamics, you avoid manual subscriber data entry and ensure every contact and interaction stays organized in one place.

With integration, sending a campaign is as simple as selecting a contact or segment from your CRM. Replies and conversation history get logged automatically, which gives your team a unified record of every interaction.

Well-integrated systems also let you automate SMS triggers based on events in other tools. For example, a new deal stage, email click, or web form submission can automatically launch an SMS follow-up, which drives more relevance and responsiveness.

Because customer data flows naturally between tools, you can craft smarter campaigns. Customer behavior captured in the CRM becomes the basis for sending more personalized messages that resonate with your audience.

Analytics and Reporting Features

Insight is power when it comes to SMS marketing. Analytics and reporting tools allow you to see exactly what’s working in your campaigns.

Your team can use reporting tools to compare campaigns side by side and spot trends over time. With these insights, you can fine-tune content, timing, and segmentation for better results in your next campaign.

Advanced reports often include attribution metrics that tie SMS sends to actual revenue, letting you quantify ROI. Some tools offer campaign funnels, contact-level performance breakdowns, and link tracking options so you can explore deeper into your results.

Opt-in/Opt-out and Compliance Tools

Staying compliant is essential in SMS marketing. TextUs can help with 10DLC registration to ensure your texts use approved channels and avoid filtering or carrier penalties.

A strong compliance system also manages opt-in and opt-out preferences automatically. It records consent when a customer subscribes and immediately removes them when they reply “STOP.”

TCPA (Telephone Consumer Protection Act) compliance is another key factor. It requires express written consent before sending promotional texts and restricts messaging during certain hours.

Advanced SMS platforms help enforce these rules by tracking consent records, managing message timing, and maintaining a complete audit trail for peace of mind.

TextUs makes opt-ins faster and more accessible. You can use QR codes that instantly text a keyword to your business number so that customers can subscribe or access information with a single scan. Seamless opt-in method simplifies compliance and improves customer engagement.

Scalability and Pricing Options

The ideal SMS marketing software grows with your business. Your platform should be able to handle increased message volumes, larger contact lists, and more advanced campaigns. 

You need to look for systems built on robust infrastructure so your texts still send fast, even during seasonal spikes.

SMS pricing is just as important. Transparent pricing models let you see what you’re paying for and avoid surprises. Whether the software charges per message, by contact list size, or via tiered plans, you should be able to predict your cost as you scale.

Finally, assess how features factor into pricing. Some platforms charge extra for automation, analytics, or two-way messaging. The best tools include all essential functions under one predictable pricing plan, so you don’t pay for core features later.

TextUs offers competitive pricing and structure built for growing businesses. Their pricing plans are published openly, with each tier including access to the suite of features, like two-way messaging, unlimited contacts, shared inboxes, and a 10-digit texting number.

How TextUs Stands Out From Standard SMS Tools

Other SMS marketing services stop at basic texting. TextUs goes beyond that by transforming standard SMS messages into meaningful conversations that move your business forward. 

It’s built as a complete engagement system that simplifies SMS marketing, helping you connect, convert, and retain customers.

With TextUs, you can build a more robust pipeline through SMS automation and campaigns. You can send automated follow-ups, create customized drip campaigns, and manage large-scale outreach. 

Plus, its custom SMS keywords make it easy to capture intent and spark engagement right when customers are most interested.

You’ll love how TextUs makes real-time engagement feel effortless. Shared inboxes let your entire team collaborate on messages, and prebuilt texting templates help you maintain a consistent brand voice.

TextUs doesn’t stop at sending messages, as it also helps you understand their impact. The platform’s advanced analytics and optimization tools give you a clear view of delivery rates, engagement, and response metrics.

Integration is another area where TextUs makes your business workflow easier. It connects with CRMs, so every message, contact, and customer interaction stays organized and up to date.

With automatic contact syncing and message logging, your team can stay aligned across every conversation. Finally, its user-friendly apps and built-in 10DLC compliance support mean you can trust that your outreach is always efficient, compliant, and easy to manage.

Build Stronger Relationships Through Smarter Texting—Choose TextUs!

Reaching customers today isn’t the problem, but getting them to pay attention is. You need a communication channel that connects, builds trust, and drives response.

That’s where smarter and more personal messaging makes the difference!

TextUs gives you that edge. It’s more than just a texting tool, but a complete SMS engagement platform built to help you connect and convert. You can send automated campaigns, manage two-way conversations, and track results in real time.

With CRM integrations, team collaboration features, and analytics that reveal what’s working, TextUs helps you speed up communication while keeping every interaction human and authentic.

Now’s the time to turn messages into meaningful conversations. With TextUs, you can engage your audience instantly, boost response rates, and strengthen every customer relationship. 

Book a demo with TextUs today and see how effortless communication can power your business growth!

FAQs About Best SMS Marketing Software

What is the best SMS marketing app?

The best SMS marketing app depends on your business goals. But platforms like TextUs stand out for their blend of automation, analytics, and team collaboration features. With its iOS and Android apps, you can manage campaigns and communicate with customers wherever you are.

TextUs lets you run large-scale SMS campaigns, automate follow-ups, and manage customer conversations from a shared inbox in real time. 

You can also integrate it with CRMs like Salesforce or HubSpot, which makes it ideal if you want a system that connects with your existing workflow.

Is SMS marketing legal in the USA?

Yes, but there are rules you must follow. SMS marketing is legal under the TCPA and 10DLC regulations, which require you to get explicit consent before sending promotional messages.

A compliant platform helps you handle these requirements automatically by capturing opt-ins, tracking consent, and managing API services for secure communication. This ensures your campaigns remain compliant while maintaining trust with your audience.

Which SMS service is best?

The best SMS service combines ease of use, automation, and integration with multi-channel outreach options. TextUs fits that definition perfectly.

The platform offers shared inboxes for team collaboration, customizable drip sequences, and built-in analytics for actionable insights. It also allows you to group customers based on preferences, purchase history, or engagement level, ensuring every campaign feels personal.

Is SMS marketing still effective?

Without question, SMS marketing remains one of the most powerful ways to connect with loyal customers. With open rates around 98%, text messaging keeps your brand top of mind and ensures your messages get seen almost instantly.

Beyond promotions, you can also use SMS for appointment reminders, surveys, and personalized check-ins based on customer feedback. The real value lies in the human connection it builds by reaching customers and delivering updates that drive results.

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