How to Do Bulk SMS Marketing With a Personal Touch

Bulk SMS marketing is a communication strategy that allows you to send a single text message to hundreds or thousands of people at once. You can use it to promote new products, send time-sensitive offers, confirm appointments, or deliver important updates.

But sending too many messages can feel pushy, and sending the wrong kind can turn people away. The key is learning how to tailor messages so you're sending the right message to your target audience.

In this article, we’ll walk you through how to do bulk SMS marketing strategically. You’ll learn how to plan your campaigns, organize your contacts, automate your messages, and measure results.

Why Bulk SMS Marketing Should Be Part of Your Strategy

If you are looking for a marketing strategy that reaches your audience fast and gets real responses, bulk SMS marketing is one of the smartest moves you can make.

Text messaging is simple, but its impact is more effective for businesses. It keeps you connected with customers in real time and simplifies communication with direct outreach through mobile phones.

Below are the main reasons you should use bulk messaging as part of your communication plan.

High Open and Engagement Rates

SMS marketing messages outperform nearly every other marketing channel when it comes to customer engagement. Research shows that open rates average around 98%, while email marketing typically hovers near 20%.

Therefore, your message almost always gets seen. Most people carry their mobile devices all day, so when your message arrives, it is usually read within minutes.

If you are promoting flash sales, confirming appointment reminders, or sending a sales announcement, you can trust that your message will be noticed quickly.

Customers also tend to reply faster through text, which makes your SMS marketing efforts ideal for two-way communication, such as follow-ups or feedback.

Builds Brand Recognition

A dedicated business number for your text communication helps customers recognize and trust your marketing messages. When they see a consistent sender ID, they know it’s your company reaching out.

Every conversation adds to the message history between you and your contacts. When they receive regular updates or promotional messages, they begin to associate your number with reliable information.

With TextUs, you can purchase a short code for your business. This gives your brand a professional, easy-to-remember number when you send bulk SMS messages. 

Book a demo today!

Unifies Your Team

Fast replies often make the difference between winning and losing a customer. With bulk texting, your team can stay connected through a shared inbox that keeps every message organized.

The TextUs Inbox shows new texts the moment they arrive, so your team can respond quickly and keep conversations moving. Fast responses help you close more deals, solve problems faster, and keep your contacts engaged.

All messages are stored in one easy view, which makes it simple for sales, support, and marketing teams to work together. If one person is away, another can pick up the conversation without missing context.

You can also track replies, review history, and follow up. This shared access keeps communication consistent, improves teamwork, and gives customers a smoother experience.

Engages Customers Across Multiple Touchpoints

When you send short updates, personalized SMS messages, or check-ins through text, it keeps your brand present in customers’ minds. 

Bulk SMS marketing allows you to start conversations with thousands of people simultaneously while keeping each interaction personal.

A simple “We’ve missed you!” or “Your order is ready for pickup” can spark immediate engagement. These frequent touchpoints help build customer relationships and turn new buyers into loyal customers.

Delivers Valuable Content

While texts are brief, they’re effective for sharing relevant messages. You can include links, PDFs, or short videos to make communication more engaging.

For instance, you might send promotional codes, event reminders, or delivery notifications to provide real value in just a few words.

The convenience of sharing MMS through one message instead of repeating it across multiple channels also saves your team time and keeps your outreach consistent.

Sends Timely Reminders

People are busy, and even interested customers can forget about upcoming events or deadlines. Mass texting is a dependable way to remind customers to attend webinars, product demos, or trade shows.

You can also use them for internal updates, such as reminding employees about meetings, benefits enrollment, or policy deadlines.

With SMS automation, you can schedule mass text messages in advance and let your business texting service handle the timing for you. Platforms like TextUs make this simple by allowing you to set up automated sequences that trigger based on dates or specific actions.

Cost-Effective and Scalable

Compared to traditional marketing methods like social media ads or email marketing, bulk texting is affordable.

Most platforms charge by message or offer flexible packages that fit any business size. You can start small with a few hundred messages per month and expand as your customer list grows.

The best part is scalability. Once you have your contact list organized, sending messages to multiple people takes the same effort. This makes SMS a smart choice for businesses that want to reach many customers without increasing workload or cost.

You can use a texting software like TextUs to manage your campaigns easily, schedule messages, and review detailed reports on delivery and engagement.

Informed Analytics for Smarter Decisions

Unlike personal texting, business SMS campaigns come with detailed analytics that guide your decision-making. You can track delivery rates, read rates, link clicks, and replies to see what resonates with your audience.

You might notice that your audience responds better to early morning texts or that discount codes drive more engagement than reminders. With this knowledge, you can send impactful messages that deliver better results and higher returns.

How to Do Bulk SMS Marketing

Getting started with text message marketing is simple once you understand the process. Below is a breakdown of how you can set up and manage your campaigns the right way.

Step 1: Set Clear Goals

Before you send a single message, you need to know what you want to achieve with your mass SMS marketing campaign. Goals give direction to your strategy and help you measure success.

Start by identifying your main objective. Do you want to drive sales for a new product, increase event attendance, re-engage inactive SMS subscribers, or boost appointment confirmations?

Once your goal is set, decide how you will measure success. You might track response rates, link clicks, conversions, or revenue. 

Having these metrics in place helps you understand which bulk SMS messages perform best and which need improvement.

Step 2: Choose the Right Bulk SMS Provider

A good platform should include features that make your bulk text messages simple to run and measure. Here’s what to look for when choosing one:

• Texting templates make it easy to send consistent, branded messages across your team without starting from scratch
• Scheduled messages let you plan campaigns so texts reach customers, even across multiple time zones
• Mobile app keeps your team connected and responsive, while managing texts and replies from anywhere
• Typing indicators help prevent duplicate replies by showing when another team member is responding to a contact
• Unlimited campaign sizes let you reach large contact lists without restrictions or message limits
• Custom keywords automate replies, capture leads, and handle common questions instantly
• Opt-out management automatically handles SMS opt-out requests to maintain compliance
• SMS integrations with tools like CRMs or marketing platforms sync customer data and communication history

The right platform helps you save time and keeps your campaigns organized as your list grows. You can focus less on the technical side and more on creating meaningful conversations that drive results.

TextUs combines these features into one system to help you send personalized messages that keep your audience connected and your team working in sync.

Step 3: Build and Segment Your Contact List

The quality of your SMS list determines how well your messages perform, so it’s important to focus on building and organizing it. Sending messages to people who haven’t agreed to receive them can harm your reputation and even lead to legal trouble.

Start by collecting phone numbers from potential customers who have given consent. You can gather sign-ups through website sign-up forms, in-store QR codes, or text-to-join keywords.

TextUs offers keyword QR codes that make it effortless for your audience to scan and subscribe instantly. You can display it on your website, business cards, or event signage to speed up the SMS opt-in process and help you grow your list faster.

Once you have your list, you need to segment your audience. Instead of sending the same message to everyone, divide your audience into groups based on purchase history, interests, or behavior.

Audience segments help you send effective SMS marketing campaigns that people want to read. It also gives you valuable insights into what works best for different customer groups.

Step 4: Write Effective SMS Messages

With only a few seconds to capture attention, your message should be short and focused on making each message meaningful without overwhelming your reader.

Start by identifying yourself at the beginning of the message so customers instantly connect it with your business. Use simple wording and end with a clear action such as “Shop now,” “Confirm your appointment,” or “Reply YES to join.”

If appropriate, you may include a time limit to spark quick responses, and always give an easy way to opt out by adding “Reply STOP to unsubscribe.”

TextUs makes this process simple by allowing you to automate SMS follow-ups. You can set up workflows that send reminders, thank-you messages, or re-engagement texts automatically.

Step 5: Schedule and Automate Campaigns

Timing your business SMS is just as important as wording. Sending text message campaigns during regular business hours or right before key events increases the chances of engagement.

When you know how many messages to send and when to send them, it can make your outreach feel natural rather than overwhelming.

Start by aligning your message schedule with customer behavior. You might send reminders a few hours before an event, follow-ups after a purchase, or special offers based on previous engagement.

Automation tools make this process smooth by sending messages automatically based on certain triggers like sign-ups, transactions, or time intervals.

TextUs provides custom SMS drip campaigns where you can build message sequences that send a series of texts to your contacts. It guides them step by step toward a conversion, such as booking an appointment, attending a demo, or making a purchase.

These automated campaigns help you stay connected, nurture relationships, and keep your brand top of mind without needing to manage every text manually.

Step 6: Track and Analyze Results

After sending your mass messages, you should always track how your campaign performs. The most useful metrics include:

• Delivery rate: How many texts successfully reached recipients
• Open rate: How many people read your message (usually close to 98%)
• Response rate: How many replied or clicked your link
• Conversion rate: How many took the desired action (purchase, booking, etc.)

To get even deeper insights, you can use A/B testing to experiment with different message content and send times. You may test variations of tone, wording, or timing, like sending one version in the morning and another in the evening.

Over time, these small tests reveal when your audience is most active and which message style produces higher engagement.

Upgrade Your Outreach With Smart, Scalable Texting—Try TextUs!

If you’re serious about turning bulk SMS marketing into a channel that drives real results, TextUs is the platform built to help you do it right.

Instead of just sending messages, this bulk SMS service helps you start meaningful conversations with your customers, prospects, and team from one easy-to-use system. You can reach your audience faster and respond before competitors even get the chance.

Running bulk SMS campaigns manually can be time-consuming, but TextUs keeps every conversation organized and personal. Customers see your business as reliable, which helps you boost retention over time.

Start creating campaigns that convert, automate your communication, and make every message count. Book a demo with TextUs today!

FAQs About How To Do Bulk SMS Marketing

How can we send SMS in bulk?

First, you’ll need a bulk SMS platform that can handle large-scale delivery. You should also follow best practices and compliance standards such as the Telephone Consumer Protection Act and the CAN-SPAM Act.

After uploading your contact list, you can write your message, preview it, and schedule it for delivery. Most platforms let you personalize texts using names or purchase history, so every recipient feels recognized.

Platforms like TextUs allow you to send messages to hundreds of people at once while keeping them organized through campaign scheduling, automation, and shared inbox management.

How to send 5000 SMS at once?

You can send 5,000 SMS at once using a reliable bulk SMS platform designed for high-volume delivery. Upload your contact list into the system, craft your message, and use campaign tools to distribute it instantly.

TextUs supports large-scale campaigns with unlimited send capacities and automation options that let you reach all your contacts simultaneously without delays or system strain.

Is BulkSMS marketing effective?

Yes, BulkSMS can be an effective platform for sending large volumes of text messages to customers, employees, or prospects. It provides a simple interface for composing and delivering messages, supports international messaging, and offers tools for tracking delivery reports.

However, if you’re looking for more advanced features, TextUs offers a more comprehensive solution for long-term engagement and two-way communication.

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