Clients expect marketing platforms to manage digital marketing campaigns, track performance, automate outreach, and create real-time engagement.

But delivering that kind of end-to-end experience under one brand isn’t easy, especially when every new feature demands more engineering effort and a growing tech stack.

What if you could offer a full set of marketing features all under your own brand, without spending months or years building any of it yourself?

White-label marketing tools let you plug in proven solutions, keep everything branded as your own, and finally offer the kind of all-in-one experience clients are looking for.

In this article, we’ll break down the different types of white-label marketing tools and find the best platform to add to your stack, so you can expand your services and strengthen your brand.

The Growing Demand for Branded Marketing Solutions

Many marketing agencies hit a ceiling not because they lack ideas, but because they lack the infrastructure to deliver them. The challenge is that building your own marketing tools in-house is expensive, time-consuming, and pulls your team away from what grows the business. 

You will also need engineers, designers, QA testers, product managers, and ongoing maintenance to stay competitive.

Meanwhile, client expectations keep rising, and they want automation tools, reporting portals, email, SMS, and SEO workflows delivered under your brand. For many growing agencies, this becomes an impossible balancing act between innovation and resource constraints.

Fortunately, white-label tools provide you with the power to offer sophisticated services without spending years developing your own software.

With studies showing that 73% of agencies already rely on white-label platforms to expand their capabilities, it’s clear that it's the modern playbook for growth.

In the end, white-label tools solve a larger business problem: clients want a polished, unified experience under your brand, and you need a way to deliver it without overextending your team.

With the right partner, you unlock a full suite of marketing services without the overhead. This results in stronger margins, faster launches, deeper client trust, and a business that scales on your terms.

10 Best White-Label Marketing Tools for Different Use Cases

White-label technology spans the full spectrum of modern marketing. The right tools allow you to package powerful capabilities under your own agency.

Below, we break down the main categories of white-label marketing tools and highlight 10 of the best platforms for each:

1. TextUs - Best White-Label SMS Platform

TextUs is a performance SMS and sales outreach platform that offers extensive white-label capabilities for businesses and SaaS providers.

As an SMS marketing software built for seamless integration into SaaS applications, TextUs lets you present its powerful texting features as if they were native to your product.

You can take advantage of TextUs’s real-time communication tools under your own company name. You can provide a branded messaging experience to end users with no hint of a third-party service.

Deliver a Branded, Native SMS Experience

TextUs allows you to present a completely branded SMS interface that mirrors the design and experience of your existing platform.

From the UI to the messaging workflow, it is incorporated into your product to give clients the impression that SMS is a custom-built feature rather than an add-on. This elevates your brand, strengthens customer trust, and boosts the overall value of your platform.

Support Enterprise-Scale Messaging

TextUs is engineered for serious volume. It handles massive send counts, large audience pools, and time-sensitive customer communication without slowing down or hitting artificial limits.

With unlimited SMS marketing campaign sizes and industry-leading SMS deliverability, your clients gain the confidence to run high-volume outreach programs. 

At the same time, you provide a platform capable of supporting enterprise growth.

Increase Engagement With Automation and Rich Media

TextUs turns SMS into a high-performing engagement engine. Unlimited custom SMS keywords allow you to trigger precisely targeted responses based on user intent. Automated drip campaigns build ongoing conversations that feel personal and timely.

MMS messages and branded short links also improve the visual impact of your communication, which makes SMS campaigns more memorable and more effective at driving action.

Real-Time, Two-Way Conversational SMS

TextUs enables genuine, immediate conversations rather than just one-directional broadcast texts. You can respond instantly through the mobile app, embedded messenger, or Chrome extension.

Real-time accessibility helps your clients build stronger relationships, resolve issues faster, and maintain a level of responsiveness that customers feel.

Simplified Collaboration With Shared Inboxes

Enterprise teams thrive when communication is coordinated, and TextUs is built to support that.

Shared inboxes give teams complete visibility into active conversations to ensure no message is overlooked and no customer is left waiting. Templates allow teams to maintain consistent messaging, while an organized interface keeps conversations manageable.

User Experience Designed for Adoption and Daily Efficiency

TextUs focuses on usability to minimize the number of clicks required to navigate conversations, send messages, and manage campaigns. 

When a system is easy to learn and easier to operate, adoption increases naturally, and customer retention strengthens as a result.

Equip Clients With Actionable Analytics

TextUs provides analytics that help your clients understand how their messaging performs.

Response rates, deliverability insights, engagement trends, and usage patterns are all displayed through visual dashboards that simplify complex data. 

Clients can optimize their marketing strategy, improve SMS timing, refine content, and measure the tangible impact SMS has on their business.

TextUs is built for conversational outreach and easy integration into existing sales tech stacks. 

Book a demo with TextUs today and see how fast you can launch your white-label messaging experience!

2. SocialPilot - Best White-Label Social Media Management Tool

SocialPilot is a social media management and scheduling platform that includes white-label features tailor-made for social media agencies. You can manage content publishing across all major social networks from a single centralized hub.

You can offer a proven social media management software under your own banner to create a new recurring revenue stream for your business while delivering a customized solution to clients.

You can set up your own domain name for your client-facing dashboard. You can use a custom sender email for system notifications, ensuring all emails come from an address with your agency’s domain.

The platform’s interface can be branded by uploading your logo, applying your color theme, and customizing your own login page and browser tab favicon to match your brand identity.

SocialPilot also supports white-labeled marketing reports where you can generate social media performance reports adorned with your own logo and brand colors to present to clients.

The platform integrates with Canva for in-platform graphic design, where you can create or edit visuals without leaving the dashboard. 

It also offers a Google Tag Manager integration for embedding custom scripts or chat widgets.

3. SE Ranking - Best White-Label SEO Tool

SE Ranking is an all-in-one SEO software suite that caters to professionals and agencies. It also offers white-label features for branding and client management.

You can tailor the entire platform to their own brand identity, effectively presenting it as their in-house SEO software to multiple clients. This includes using your own domain for the tool and customizing the interface with your logo, colors, and style.

The white-label capabilities of SE Ranking cover the client-facing platform and reporting outputs. You can grant your clients read-only access to a branded SEO dashboard, selectively sharing specific modules like keyword rankings, site audit results, or backlink data.

This SEO service tool integrates with Google Analytics to provide clients with a unified view of traffic, keyword performance, and site audits inside your branded environment.

Then, you have them automatically emailed to clients on a schedule, coming from your agency’s email/domain with your branding on the PDF.

Beyond branding, SE Ranking is feature-rich and optimized for agency workflows. It provides accurate rank tracking, in-depth website audits, keyword research, backlink monitoring, competitor analysis, and an AI-powered content optimization toolkit.

You can benefit from key features like an SEO Lead Generator widget that can be embedded on your website to attract SEO leads.

4. ActiveCampaign - Best White-Label Email Platform

ActiveCampaign is an email and marketing automation tool that offers white-label options through its Agency Partner Program.

You can provision multiple accounts for your clients at discounted rates and rebrand the user interface to deliver email marketing and CRM tools under your agency’s name.

On the technical side, ActiveCampaign’s Enterprise plans allow for extensive white-label customization. You can set up a custom domain for your clients’ marketing portal, upload logos, and apply custom color themes and CSS styling to the platform’s interface.

ActiveCampaign’s features include advanced email automation workflows, a built-in CRM for managing contacts and deals, SMS marketing, site messaging, lead generation, and attribution. You can manage hundreds or thousands of client accounts from a single master dashboard.

Real-time reporting and analytics are available to track each campaign’s performance, engagement, and ROI, which can be compiled into white-label PDF reports for clients. 

It also supports multi-user teams and permissions, so you can have internal staff or client users collaborate within the platform.

5. Bitrix24 CRM - Best White-Label CRM Software

Bitrix24 is an all-in-one platform that combines CRM, project management, collaboration, and other tools. It can be deployed as a branded CRM solution, especially for agencies serving small businesses or enterprises looking for scalability.

If you're an agency or enterprise looking to rebrand a CRM system, Bitrix24 offers a Self-Hosted edition. With the on-premise version, you get full access to Bitrix24’s source code and can install it on your own servers. It allows you to add your corporate branding and modify UI elements.

Using Bitrix24 in a white-label capacity gives you extensive control and flexibility. Because it’s hosted on your server, you maintain complete control over the data, security configurations, and user access.

Since you can edit the source code and use Bitrix24’s API/SDK, you may also integrate this CRM with any third-party tools or develop new modules for specific industries or workflows.

Bitrix24 includes a full sales CRM with pipeline management, contact database, and lead capture forms. It also has project and task management tools, an internal social intranet for team collaboration, telephony integration (Virtual PBX for calls), and email marketing.

In recent updates, Bitrix24 has added an AI assistant called Copilot and other automation features, all of which can likewise be white-labeled as part of your offering. 

The platform supports unlimited users and has no per-user pricing, which is attractive when rebranding for many clients or employees.

6. Pressmaster.ai - Best White-Label Content & AI Tool

Pressmaster.ai is an AI-driven content creation and PR platform that you can white-label to boost your content marketing efforts. The platform is built to turn one conversation into weeks of content.

This white-label marketing solution can take a brief interview or Q&A with a client and transform it into a suite of content, including social media posts, thought leadership articles, and press releases.

Pressmaster offers a White-Label PR solution where everything from the content creation dashboard to the analytics reports can be presented with your agency’s branding.

Key white-label features of Pressmaster.ai include branded interview links and dashboards. When gathering insights from a client’s subject matter expert, you can send a white-labeled interview link.

The client clicks a link on the agency’s domain to record their answers or thoughts, rather than being sent to a Pressmaster-branded site.

Pressmaster’s AI then processes the responses to generate content, but the client experiences it as an interaction with your agency’s own system. Similarly, any content review or approval happens in a branded content portal, and the system notes every client interaction.

It also features an AI Interview module where you can have a client speak for 5 minutes into the system. Pressmaster will extract its expertise and convert it into a trove of content in the client’s own voice.

Pressmaster uses a triple-check system with AI to ensure content is fact-checked, plagiarism-free, and undetectable by AI content detectors. 

From the dashboard, you can publish the approved content with one click across multiple channels, schedule out posts, and monitor how they perform.

7. PPC Ninja - Best White-Label PPC and Ads Management Tool

PPC Ninja is a white-label PPC management service that enables you to offer pay-per-click advertising campaigns to your clients.

The platform's team of certified PPC experts will plan, create, and optimize clients’ ad campaigns on platforms like Google Ads, Bing Ads, Facebook, and Instagram while staying invisible to the end client.

The client only sees the agency’s brand on deliverables and communications, whereas behind the scenes, PPC Ninja is executing the work as a private fulfillment partner. This setup allows small or understaffed agencies to scale their PPC offerings.

The engagement starts with the agency providing basic information about the client’s business and native advertising goals. PPC Ninja’s team then performs keyword research, sets up ad campaigns, configures targeting and tracking, and creates any needed ad copy or banners.

Once campaigns are live, PPC Ninja continuously optimizes the accounts to improve performance each month, adjusting bids, refining keywords, testing ads, and using their expertise to grow results over time.

Their workflow is designed so that if you're a digital agency, you can scale your PPC offering while appearing fully in control of the results. 

PPC Ninja provides monthly performance summaries and social media analytics in reports formatted to match your agency’s identity.

8. Vendasta - Best White-Label Reputation Management Tool

Vendasta offers white-label services for reputation management that you can use to help your local business clients monitor and improve their online reputation.

The platform includes a dedicated reputation management module designed for collecting reviews, managing listings, and simplifying campaign management across multiple review sites.

You can provide clients with a branded dashboard where they can track reviews from sites in one place, avoiding the need to log into every third-party platform.

The software aggregates all reviews and mentions and uses AI to provide insights. It can analyze review sentiment and suggest AI-generated responses for the client to use.

Because it’s white-label, every part of the interface can carry your agency’s name and identity, allowing you to position it as a sophisticated client reporting system built in-house.

Vendasta makes it easy to resell the reputation management tool as your own solution. You get a white-label client portal where clients log in to view their reputation dashboard. 

Through this dashboard, clients can respond to all their reviews, request new reviews via email or SMS, and see analytics.

Vendasta’s system uses AI for smart responses and sentiment analysis. It can analyze a review’s star rating and content and suggest a context-appropriate reaction that you can post with one click.

It also performs intelligent sentiment analysis across all reviews to show the client what areas they excel in or need to improve. It’s also ideal for multi-location businesses and franchises, because the tool can filter reviews by location and provide roll-up reporting for corporate offices.

9. Duda - Best White-Label Website & Funnel Builder

Duda is a website builder and platform for web design and white-label marketing agencies. Its website creation capabilities cover every touchpoint of the design lifecycle. 

You get a customizable client login screen and dashboard where your customers can access their site(s) with a personalized experience.

Within the builder, Duda provides a White-Label Editor that lets you add your brand style so the editor’s menus, toolbars, and help sections reflect a web design agency's identity. There are also features like Client Site Overview dashboards that you can customize.

Clients can be given a simplified dashboard to view their site analytics or form submissions, with a screen tailored to your branding and the permissions you set. Duda automatically handles SSL certificates for your custom domains.

Also, this landing page builder tool has automated client communications that you can white-label. It can send your clients weekly or monthly emails with website stats or detailed reports. Then, those emails can be set up to come from your agency’s email address.

Aside from white-labeling, Duda stands on its own as a feature-rich website and funnel builder. It offers a drag-and-drop Website Builder with a large library of modern templates and widgets. 

Duda also includes built-in SEO tools to help sites rank higher and e-commerce functionality for clients who need online stores.

10. Page One Power - Best White-Label Link Building Service

Page One Power is a specialized SEO firm focused on link building and content marketing. They offer a white-label partnership model ideal for SEO companies or digital marketing service providers.

Their white-label agency partnerships let you use Page One Power’s expertise and processes for your clients’ benefit without exposing that you’re outsourcing.

This can be incredibly valuable if you're an SEO agency or a digital marketing company that wants to offer link building without expanding its internal team.

When you engage in a white-label partnership with Page One Power, they handle all aspects of link building for the client on your behalf. This includes assessing the client’s site to identify content that can earn links or performing outreach to relevant websites for backlinks.

You, as the agency, can outsource the entire link acquisition process to them while focusing your efforts on other areas like client communication, broader SEO strategy, or other marketing services.

Page One Power builds real, valuable links on authoritative sites rather than any black-hat shortcuts. They create guest articles or infographics if the client’s site lacks linkable assets, ensuring there’s useful content to attract links.

They even provide a complimentary site assessment for new campaigns to make sure the client’s website is ready (with good content) before building links. This protects both the client and your agency’s reputation.

Create Instant Connection Through Branded SMS—Add TextUs to Your Stack!

When your platform can analyze, schedule, and segment but can’t create real-time conversations, clients feel the disconnect. Prospects wait, customers drift, and teams lose momentum.

Modern marketing platforms are packed with advanced features. Yet one channel continues to outperform in immediacy and responsiveness: SMS marketing.

Real-time messaging strengthens outreach, accelerates conversions, and creates the kind of direct connection that clients expect from serious, engagement-driven platforms.

TextUs brings branded, enterprise-grade SMS into your platform’s core experience. Its infrastructure supports large-scale sending, keyword-triggered flows, rich media messaging, shared inbox collaboration, and fast two-way conversations across desktop and mobile.

Everything integrates into your own environment, allowing SMS to feel like an easy-to-use platform and an inherent part of your platform with your brand design, colors, and identity.

If you’re aiming to expand your white-label marketing suite with a communication channel that improves engagement and helps you retain clients, it's time to integrate SMS.

Book a demo with TextUs today and see how a customized, native SMS boosts the entire value of your product!

FAQs About White-Label Marketing Tools

What are white-label tools?

White-label tools are software platforms created by one company but rebranded and resold by another as their own. 

They let you offer powerful features like a white-label reporting tool, analytics dashboards, SMS, and social media marketing add-ons without building the technology yourself.

The advantage is that you can deliver premium, ready-to-use products under your brand, saving years of custom development while expanding your service offerings instantly.

What is the best white-label software?

It depends on what service you want to offer. For example, TextUs is the best choice for white-label SMS. ActiveCampaign and Mailgun are useful for email marketing. Vendasta and GoHighLevel stand out as all-in-one marketing platforms.

Some platforms offer business intelligence dashboards or Google Business Profile integrations, while others support unlimited landing pages. This makes them better suited for agencies that need deeper functionality.

Is white-labeling illegal?

White-labeling is completely legal and widely used across digital marketing agencies. The key is that the original provider authorizes reselling under your brand, usually through a licensing or partnership agreement.

As long as you’re using a legitimate white-label solution and not misrepresenting ownership of proprietary technology you don’t have rights to, you’re operating well within legal norms.

How to market a white-label product?

It starts with positioning it as an integrated part of your service offering, not just another add-on. You have to focus on the value your clients get.

You can build branded landing pages, create demo videos, package the tool into existing services, and highlight results through case studies. 

The strongest agencies also train their teams to sell the product confidently and use analytics or usage trends to identify upsell opportunities