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7 Ways to Reach More Contacts with (Business) Mass Texting

7 Ways to Use Mass Texting Feature

Do you have any negative connotations about bulk text messages? Maybe when you think of “mass texting” you picture the worst kind of business communication — anonymous, generic outreach, or promotional messages that don’t meaningfully consider the audience on the other side of them. Maybe you even think it’s straight up spammy.

But with a bulk text message service, you can reach thousands of contacts and your outreach can be as targeted and personalized as individual text messages. You can use bulk SMS messaging services to reach your entire contact list but they’ll feel like they are getting a message meant just for them.

Here are 7 ways to use mass texting to reach thousands of contacts faster than ever before:

#1 Send personalized announcements to your entire list

The competition to reach people is high. We are so inundated with emails that we ignore most of what comes through our inboxes. Phone calls have become unwelcome intrusions in our message-centric world.

Personalized announcements sent from bulk text messaging software can be an easy, unobtrusive way to get a conversation going with thousands of contacts.

Use a bulk text message service to send a personalized SMS message like this:

HEY {{CONTACT.FIRST_NAME}}, JUST WANTED TO LET YOU KNOW WE HAVE FREE EXTENDED DEMOS RUNNING THROUGH THE END OF THE MONTH — ARE YOU INTERESTED IN SETTING ONE UP FOR YOUR TEAM? – JOHN WITH ACME CO.

With an average of 98% read rates for text messages, these simple touchpoints are an effective way to ignite conversations with your entire list of contacts, all in one go, from a bulk text messaging software.

#2 Increase email conversion rates with text follow ups

Chances are you’re sending email campaigns. Email is great for longer form communication but engagement can be low. Mailchimp noted in a study that the average click rate for all industries was 2.62%. Open rates for all industries from that study were 21.33%.

When you send a mass text as a follow up to emails, you can combine the average 35% response rate of text messages with the longer messages and functionality of email to increase engagement.

How do you use bulk sms messaging services to partner with your email campaigns?

Step 1. Send your email campaign to your email list. Include your text-enabled phone number to allow contacts to follow up in any way that is convenient for them.

Step 2. Send a brief, personalized text, referring to your email. You can do this immediately after your email is sent, but to optimize your response rates, you will want to send within a few hours.

Try following up to an email like this:

HI {{CONTACT.FIRST_NAME}}, JUST SENDING A QUICK FOLLOW-UP TO THE EMAIL I SENT OVER. ARE YOU AVAILABLE NEXT WEEK TO CONNECT FOR 5 MINS ON NEXT STEPS? – JOHN FROM ACME CO.

#3 Engage your audience by sending useful mobile content

All of your outreach to your contacts should provide value. It should give them information they need, help them move towards a solution from a challenge they’re facing, or provide the kind of thought leadership that inspires them.

A bulk text message service is small (in character length) but mighty in valuable content. Mass texting is a great way to make sure that useful content reaches as much of your audience as possible.

Try sending mobile content like this:

HEY {{CONTACT.FIRST_NAME}}, THOUGHT YOU’D BE INTERESTED IN THE 2022 STATE OF STAFFING REPORT: STAFFINGHUB.COM/2018-STATE-OF-STAFFING/. I’M HERE TO HELP IF YOU HAVE ANY QUESTIONS. – JOHN WITH ACME CO.

#4 Get customer feedback from large groups

Sometimes you hit a business slump that you just can’t explain. You’ve done everything right — done your homework on your audience, followed up in a timely manner, and provided as much valuable information as possible, but your contacts just aren’t becoming customers.

This is a great time to ask them what they need. You can text them a brief survey from a bulk text messaging software to help you gain insight into where your funnel can be improved.

Try collecting feedback like this:

HEY {{CONTACT.FIRST_NAME}}, WE VALUE YOUR INPUT. PLEASE TAKE THIS BRIEF SURVEY ON HOW WE CAN DO BETTER: TEXTUS.COM/SURVEY. THE FIRST 100 RESPONDENTS WILL BE ENTERED TO WIN A $100 GIFT CARD. – JOHN WITH ACME CO.

#5 Remind all of your contacts of appointments, webinars, or other events

When you have a large event coming up such as a webinar, group demo, or trade show events, bulk sms messaging services are a great way to remind people to attend and coordinate your event seamlessly.

Your contacts are on-the-go, and a well-timed text message is more likely to reach them right where they are compared to an email or phone call. They might not see your email until they get home from an event, but will see a text notification while there! These SMS reminders could be the difference between a well-attended event and an empty room.

Try sending event reminders like this:

HEY {{CONTACT.FIRST_NAME}}, WE CAN’T WAIT TO SEE YOU AT OUR TALK THIS AFTERNOON! HERE’S A LINK TO THE MEETING: ZOOM.US/383302203 — DON’T HESITATE TO TEXT IF YOU HAVE ANY QUESTIONS – JOHN WITH ACME CO.

#6 Follow up after trade shows, events, and meetings

You want to keep momentum going after the event or meeting. Mass texting can continue conversations you started at a conference, move leads further along the funnel after a demo, or keep interest high after a first meeting.

Try following up after events like this:

HEY {{CONTACT.FIRST_NAME}}, GREAT MEETING YOU AT THE STAFFING TRADE SHOW. FOLLOWING UP ON OUR CONVERSATION ABOUT HIRING TRENDS, WOULD YOU LIKE TO SCHEDULE A 10 MINUTE CALL FOR WED. OR THURS. AFTERNOON? – JOHN WITH ACME CO.

#7 Send personalized promo offers and special deals

A bulk text message service can be used thoughtfully for promotions. You can let your contacts know that you aren’t just selling to them by incorporating friendly language in your messaging, including personalized touchpoints, and sending messages when it’s convenient for them. You’re looking to make connections and provide value along the way—nurturing your contacts, not just selling.

Try sending promotional messages like this:

HEY {{CONTACT.FIRST_NAME}}, HOPE YOU’VE BEEN ENJOYING YOUR FREE TRIAL. HERE’S 20% OFF YOUR FIRST 3 MONTHS TO KEEP WORKING WITH US. HAVE A GOOD DAY! TEXTUS.COM/20OFF – JOHN

As you can see, mass texting doesn’t have to mean impersonal or spammy. Bulk texting done right can be personal and help increase engagement.

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Business Texting Statistics and Predictions

We gathered data from TextUs users and outside sources to bring this insightful look at texting statistics and how sms will shape better business results in 2023.  We covered industry trends across several verticals and shed light on texting insights that you can use to establish best practices across your organization.

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