What is 10DLC and
Why it Matters
to Your Business 📲
Changes are coming to the way we communicate via SMS and TextUs is here to help. Here’s what you need to know about A2P 10DLC.
TextUs and 10DLC
Delivering messages to your customers
10DLC (10 digit long code) is a formal program designed by US Carriers that secures and improves business-to-consumer text messaging, also known as A2P (Application-to-Person).
10DLC will build and maintain trust between businesses and consumers by establishing routes and validity for sending messages. It rewards companies who know their consumers and provides wanted content to them.
Benefits of 10DLC
10DLC creates A2P routes that are dedicated solely to business-to-consumer traffic, making for more trusted messaging, less spam and better deliverability.
In the past, throughput was set at a standard across all mobile carriers. Now, with 10DLC, throughput will be determined by the sender’s trust score which is based on brand size, vertical, and campaign use case.
The registration and vetting process quickly identifies bad actors which ultimately preserves high industry response rates and reduces spam texts across the board.
How to Register for 10DLC
There are two components to effectively register for 10DLC.
Step One: Brand Registration
Businesses must identify who they are to the carrier network.
TextUs will help register your brand to establish your trust score. Brand includes your business type, industry, size, etc.
Step Two: Campaign Registration
Businesses must register what type of messages they are sending (campaign type and use case).
This includes use cases for messages and the purpose of your messages such as promotional marketing, alerts, 2FA, or notifications.
The combination of brand and campaign registration will result in a Trust Score (Low, Medium or High), which is assigned by The Campaign Registry. Your Trust Score is the determining factor of message throughput.
In simple terms, the higher your trust score, the higher your messaging throughput or MPS (message segments per second).
TextUs is already registered as a Campaign Service Provider (CSP) with The Campaign Registry. We can help current customers register their brands and determine use cases for campaign registration.
Current TextUs customers are encouraged to contact their Account Manager for help in registering their brands and campaigns.
How Does 10DLC Affect
TextUs Campaigns? 📣
Having a long code will build your reputation with consumers. Your brand will determine the daily maximum messages you can send. Standard cases will continue as usual but additional vetting may be required for campaigns such as political, sweepstakes, or emergency. TextUs will work with you to determine the right process in order to meet compliance with 10DLC and effective messaging strategies.