What is 10DLC and
Why it Matters
to Your Business 📲
Changes are coming to the way we communicate via SMS and TextUs is here to help. Here’s what you need to know about A2P 10DLC.
TextUs and 10DLC
Delivering messages to your customers
10DLC (10 digit long code) is a formal program designed by US Carriers that secures and improves business-to-consumer text messaging, also known as A2P (Application-to-Person).
10DLC will build and maintain trust between businesses and consumers by establishing routes and validity for sending messages. It rewards companies who know their consumers and provides wanted content to them.
Benefits of 10DLC
10DLC creates A2P routes that are dedicated solely to business-to-consumer traffic, making for more trusted messaging, less spam and better deliverability.
In the past, throughput was set at a standard across all mobile carriers. Now, with 10DLC, throughput will be determined by the sender registration which includes brand size, vertical, and campaign.
The registration and vetting process quickly identifies bad actors which ultimately preserves high industry response rates and reduces spam texts across the board.
How to Register for 10DLC
Rest assured, this is a very simple process that we have made very seamless for TextUs customers.
Register Your Brand
Businesses must identify who they are to the carrier network.
TextUs will help register your brand. Brand includes your business type, industry, size, etc.
At this point, your work is done and TextUs will take care of the rest!
TextUs will then submit your campaign.
Businesses must register what type of messages they are sending (campaign type).
This includes use cases for messages and the purpose of your messages such as promotional marketing, alerts, 2FA, or notifications.
TextUs is already registered as a Campaign Service Provider (CSP) with The Campaign Registry. We can help current customers register their brands and determine use cases for campaign registration.
Current TextUs customers are encouraged to contact their Account Manager for help in registering their brands and campaigns.
How Does 10DLC Affect
TextUs Campaigns? 📣
Having a long code will build your reputation with consumers. Your brand will determine the daily maximum messages you can send. Standard cases will continue as usual but additional vetting may be required for campaigns such as political, sweepstakes, or emergency. TextUs will work with you to determine the right process in order to meet compliance with 10DLC and effective messaging strategies.